Hinur Doubled Net Profit In 2018 And Became A New Growth Pole.

In February 28th, Hinur (002485) released a quick report that its unaudited earnings in 2018 and net profit attributable to shareholders of listed companies were 1 billion 720 million yuan and 125 million yuan respectively, representing an increase of 122% and 114% respectively.

In the first full financial year after joining cedar holdings, he launched an explosive growth.

For the growth of the performance of the company, the agency has long expected.

China Everbright Securities released last year's research report, said, "the city of the city to take the small town as a carrier, the line of tourism channels and resources integration, Future Ltd more tourism town into operation, revenue is expected to maintain stable growth, profitability is expected to improve."

"According to the information disclosed in the performance bulletin, compared with 2017, the business structure of 2018 has changed dramatically, and the new business sector has become the key to the rapid growth of its revenue and profits."

A long-term concern for Hinur's agency said.

Public information shows that in 2017, 99.94% of Hinur's revenue was concentrated in the clothing industry.

In the face of the limited growth of clothing business, Hinur has been actively investing in acquisitions and other ways since March 2018.

In 2018, he completed the layout of tourist destinations in Yunnan, Shangri-La, Shaanxi, Xi'an, Zhi Yang, Zhejiang Xitang and Shandong Zhucheng.

Among them, the first theme park project of cedar, the cedar Dinosaur Discovery Kingdom, started construction in Zhucheng, Shandong in September 2018. In the same month, Shangri-La's dkkzong flower Lane officially opened and became the first tourist town to be greet.

While the layout of the line is small, the company also operates on the waterline. In June 2018, he launched a one-stop comprehensive tourism information paction management platform for China's tourism B2B industry.

With the help of song travel network, he hopes to link the upstream and downstream of his industry chain.

Although the operation of Hinur's travel business is not long, the profit potential has been continuously released due to the location of the site where there are sufficient tourist flows.

As for the change of performance in 2018, a major reason for the conclusion of the tour is the continuous development of the following line town projects, including the opening of Shangri-La kurzong flower lane, the rapid development of online B2B+ERP+APP channels, the rapid integration of online and offline, and the initial layout of the market.

The company's light assets business has carried out smoothly, and the innovation of the travel industry has won the government's reward fund.

"After the reconstruction of major shareholder cedar cast, Hinur's several flower Lane series Wen town small town project has quickly become a landmark tourist attraction since its opening, showing its unique ability to travel, and Hinur's growth space has been initially opened, and its performance in 2019 is expected to continue to grow rapidly."

Those who have long been concerned about Hinur said.

During the recent Spring Festival holiday, Hinur's Shangri-La kurzong flower lane and the trustee managed Lijiang Da Yan Hua Lane have ushered in the peak of passenger flow. In order to retain tourists, Hinur has made a lot of innovations in operation.

Especially in February 7th of this year, the Old Town of Lijiang administration and the Da Yan Hua Lane jointly hosted a thousand people The Strip banquet, which helped boost the instantaneous number of Old Town of Lijiang scenic spots on the same day.

According to the information disclosed by the Old Town of Lijiang 5A scenic spot Administration Bureau, the number of tourists entering Old Town of Lijiang in February 7th reached 231 thousand and 600, and the peak number of pient people reached 89 thousand and 400.