After The Electricity Supplier Ran Off, "Love Draught", Love Inventory Helps The Garment Industry To Develop New Directions.

After the Spring Festival, the main news of the electronic commerce technology circle is basically layoffs, elimination, growth and decline, and the gray tone of mergers and acquisitions. However, there are good news. No, in recent days, there has been a good news. Bo Yang holding group has reached a strategic cooperation with love inventory. It is reported that Bo Yang holding group has many brands such as Bo Yang home textile, beyond+, Tonlion, Demana, nut shell and so on, and love inventory is a social electricity supplier that surged 10 times last year.

Although Bo Yang Holdings Group is a full channel brand, it was built on the electricity supplier, and its sub brand, Bo Yang home textile, was the first category of home textile business category. Now it is also the TOP brand of the industry.

In fact, in the past six months, AI inventory has received many brand cooperation in various industries. The core issue is how to help them deal with inventory properly.

A simple sentence, but has a strong wind and rain like the industry background.

After ten years of high-speed development, the fourth quarter of 2018 has finally faced the most severe challenges. The total retail sales of consumer goods have entered a single digit growth. The economic situation is very grim. The growth rate of Jingdong giants such as Ali has slowed down sharply. Many brands have taken the electricity supplier as an important way to inventory. At this time, they find that more and more stocks are in the stock market.

To deal with inventory is an art activity. If it is not good, it will ruin the brand, so it is very important to handle it properly.

Like the famous big brand such as Bo Yang, looking for love inventory processing inventory products, don't worry about causing price chaos?

This problem is not just Bo Yang. I once met L'OREAL's channel executives at a meeting. The other side said that he kept track of love inventory for half a year and never dared to cooperate. He was worried that the price system was disrupted. If a customer spent 300 yuan on buying genuine L'OREAL, the female customers were very good at communicating. If her friend bought a product exactly the same 60 yuan from love, how would she feel?

She may say goodbye to the brand from now on.

So, you see, although vip.com is also helping brands deal with inventory, but the price is not too exaggerated, to love inventory, but not the same, many goods can do ninety percent off eighty percent off shipped, how is this going on?

A very critical factor is: love inventory is a covert channel, no search engine can search for goods on the stock of love, and the channel for merchandise sales is only in the WeChat group of distributors.

The significance of covert channels is that it can well conform to the trend of China's consumption stratification.

As we all know, consumption is classified: urban white-collar workers are forced by mortgage pressure and consumption is tight; residents of the three or four tier cities are suddenly becoming a group of people who are worth increasing because of the small economic pressure and the rising of housing prices.

The vast majority of consumers in the 5678 line market have the ability and willingness to consume. However, under the traditional market mechanism, most of the goods they supply are cottage goods, and the brand goods arrive at the township market according to normal channels. The price is very high. Moreover, it is necessary to change their consumption habits and have a large number of advertisements.

Therefore, in the traditional business system, the diversity of consumption levels and the mode of brand growth are contrary.

After the emergence of this hidden mode of community, the situation changed.

On the one hand is a large number of brand merchandise inventory, on the other hand is the vast multi-storey market consumer demand for good quality and low price, the two sides in a closed channel, quietly completed the paction.

The quality of these inventory products is much better than that of the Shanzhai. It's just that the styles are out of date or on time, but the quality is good. They can only be sold through special channels. If they can't be sold, they will be destroyed. For example, the expired products of L'OREAL will be destroyed if they comply with the EU's environmental standards. The cost is very high. Instead of destroying the cost, they can also replace money and make the people in remote areas enjoy better quality.

It not only saves the cost of destruction, but also saves circulation costs. Why not?

For clothing enterprises, 50% of the production is stock. They can sell 30% and have already returned to the market. They can sell 50%, that is, the profits are very good. The remaining 50% of the inventory exceeds one year, and it is 0 in the financial operation.

For those assets that are estimated to be 0, the traditional way to go stock is usually selling under the line. For example, the stock has 1 million clothes. He will find dozens of special stores, please buy dozens of shopping guides, divide the goods into dozens of equal shares, pull them to stores, sell them for two months, sell them out, and pull them back.

Because clothing has a life cycle, three months a season, so the cycle of one lot turns 1 to 1.5 times a year.

But in the inventory of love, you can turn once or even two times in a week.

Moreover, library rights should not be pferred. The right of library will not be pferred, which means that no cost will be incurred.

If you do not have the ability to deliver, love inventory can also be cut all over and put in its own warehouse, which is more cost-effective for love inventory, because the cost is lower, the profit is higher, a cost of 10 yuan, the sale of 50% is possible, the profit margin is several hundred, but still the thief is cheap.

So, for the love inventory, he earns money of efficiency and doesn't earn advertising fees. This is different from the traditional electricity supplier mode. The traditional electricity supplier mode is the traffic electricity supplier, the advertising fee is higher and higher, and the selling cost is higher and higher; but the love inventory is to improve efficiency and make money, the higher the efficiency, the lower the cost, this is a positive cycle.

This is the value reconstruction of the hidden channel to the brand business.

Without inventory worries, the production of brands can be more daring. Some companies that make flexible supply chains may have only a few dozen or more pieces of SKU. Now, they can produce more. Anyway, handling inventory does not require cost.

In addition, the annual output value of clothing industry in China is about 5 trillion, resulting in an inventory of 12 trillion yuan, an excess of cloth accessories, and a trillion dollars, which is an extremely large market.

If a product is sold very well, love inventory can also be customized with the brand, anyway, there are surplus fabrics, the style has been fixed, it is only to start the production line, since it is the best selling style, it can be sold out of production, why not?

Is this the reverse supply chain?

In another case, an outdoor brand general manager of China has just taken office and found that the dealer does not order for a long time. What does the dealer mean by not giving himself face?

In fact, it is not because the outdoor sports category itself has little change, and the dealer's warehouse has a lot of stock, and there is no power purchase.

Love inventory has helped their dealers eliminate a lot of inventory, and the dealers' warehouses are empty, and the orders of the brands are also increasing.

Europe is also a distribution mode, goods are in the dealer, they are trying to help dealers to clear goods, they did not need to worry about the dealer inventory problem, but later, they found that users love inventory is actually not coincide with their current users, most of their dealers are in a second tier city, but the users of the four or five line market also have their potential consumers. First, use the love inventory channel to affect future consumers, so that they recognize the European forces, is also a good choice, and the European force and dealers, do not generate the cost can be changed into cash flow.

Therefore, it is very rich to solve the problem of the hidden channel mode of love inventory.

Can this covert channel be sold?

Yes, the cooperation between Bo Yang holding group and AI inventory includes many kinds of explosive products, such as men's wear, women's wear, children's wear, household clothes, home textiles, etc., and the two sides may also develop exclusive products in the future.

The development of traditional electricity providers began to slow down, and online traffic met the ceiling. Social business providers opened a new window to the brands. We all entered the era of meticulous operation. Fine operation would have to classify customers. In traditional user management, it is very difficult to make meticulous classification, and only about a customer portrait.

In the community mode, birds of a feather flock together, and naturally divide users into categories. There are 780 thousand + distributors in love inventory, that is to say, users are divided into 780 thousand categories. The 780 thousand distributors are more aware of their users, so that the products are recommended and targeted. This artificial refinement plus the big data intelligence of the platform makes the efficiency of the social platform far higher than others.

Retail is efficiency and experience. The inventory generated by traditional traffic mode needs to be handled by social mode, and you know which efficiency is higher.