YOUNGOR'S Clothing And Real Estate: Return To The Side And Get It.

To put it another way, it is still because it can not get rid of the dependence on the real estate business.

In the evening of February 21st, YOUNGOR group Limited by Share Ltd (hereinafter referred to as "YOUNGOR", stock code: 600177) issued a notice on the acquisition of land use rights by wholly owned subsidiaries.

The announcement shows that YOUNGOR's wholly owned subsidiary, Suzhou Rui Ming Enterprise Management Co., Ltd. has won the right to use state-owned construction land in the I201801#, I201802# and I201803# plots of the Cichang river for 388 million yuan.

The plot covers an area of 139 thousand and 900 square meters (209.84 mu), 127 thousand and 300 square meters (190.99 mu) and 128 thousand and 500 square meters (192.768 mu) respectively, and the land use is urban residential land (ordinary commercial housing).

This is not the first time YOUNGOR chairman Li Rucheng proposed to return to the main garment industry.

Since Li Rucheng proposed to invest 10 billion yuan in October 2016 to strengthen the innovation of new materials, new fabrics, new processes, new brands and new services, "YOUNGOR has reinvented a YOUNGOR in five years", YOUNGOR still has a lot of actions in real estate.

According to statistics, in 2017, YOUNGOR took three plots in Ningbo and Zhoushan at the cost of nearly 4 billion yuan.

In July of the same year, YOUNGOR announced that it would jointly invest 2 billion yuan with the wholly owned subsidiary YOUNGOR real estate holdings limited, and set up Shanghai YOUNGOR Real Estate Development Co., Ltd., trying to search for quality projects and plots through mergers and acquisitions, so as to strengthen and strengthen the company's real estate business.

In 2018, YOUNGOR successfully bid for the Tianjin billion high building by 1 billion yuan through online bidding.

You know, YOUNGOR's billion house building is located in Nankai District, Tianjin. There are 503 properties, with a total construction area of about 94 thousand and 900 square meters, including commercial podium, office buildings, apartments, garages and ancillary houses.

Today, YOUNGOR is not just a clothing brand, the industry is more willing to call it invisible developers.

In 1992, for the first time, real estate began, and YOUNGOR showed enough ambition.

Real estate sector performance overtook the garment sector, contributing a total revenue of over 7.

"Win business network" has consulted its main business brand clothing and real estate business revenue and net profit data from 2011 to 2017, in order to more intuitive observation and analysis of why YOUNGOR wants to return to the main garment industry is still difficult to turn around.

Apart from the data of YOUNGOR's calendar year, the clothing sector and the real estate sector were divided, and the former was flat, and the growth was weak.

The revenue of YOUNGOR's clothing sector has been maintained at around 4 billion since its decline in 2012. Although it experienced ups and downs during the period from 2012 to 2017, the rate of increase was not greater than 10 percentage points, only 9.5%.

Obviously, it is not easy to do incremental work in the field of clothing.

The real estate sector is different. Revenue rose from 3 billion 636 million yuan in 2011 to 11 billion 114 million yuan in 2014, more than 3 times that in 2011.

Besides, net profit is basically consistent with each other's trend and revenue.

The average net profit of the clothing sector is less than 700 million, while the real estate sector has remained at over 1 billion for 5 years in the 7 years.

Although the gross profit of YOUNGOR was reduced in 2014, and the sale of Lu Yu investment to buy Yao Jing property immediately reflected the loss of 133 million yuan in the platinum Bay project, and the 1 billion 19 million yuan for the 2 projects of the Donghai government and the Purple Jade Garden in Ningbo, it made a great difference compared with the previous year. However, after a year later, it returned to more than 1 billion of net profit in 2015.

Combined with the overall contribution of the clothing sector and the real estate sector to YOUNGOR, the big head has long been occupied by real estate.

At the revenue level, only 2 years of clothing data in 2011 and 2017 exceeded the real estate value, and the total value was only 2 billion 600 million.

From 2012 to 2016, the value of the real estate sector catching up with the garment is 24 billion, which is nearly 10 times that of the previous stage.

The profit level is similar.

Even though the real estate sector's revenue in 2017 is 30 million less than that in the clothing sector, its profit is still 4.68 billion higher than that of the clothing sector.

In combination, although the real estate plate has no clothing plate to be stable, but relatively high yield, quick effect, great performance contribution, it is no wonder that YOUNGOR is so interested.

Looking back again, the future profits will be very objective.

It is reported that the new block is located in the Hangzhou Bay New Area of Ningbo. There are wetland parks and square parks near the park.

According to the data of the housing world, the average price of second-hand housing has reached 10 thousand yuan / Ping.

With the development of the industry and the development of tourism business, the potential energy of the park can be expected.