Wu Lei'S Story Behind Carle'S Shirt

The hanging intelligent suspension system is arranged in a neat arrangement, and the workers are in the same place, blue and white.

It is automatically pported to the workers along the suspension system. After a series of processes such as cars, sewing, ironing, checking and so on, the Spanish jacket of the Spanish Liga team is sent from this workshop to all parts of China.

The workshop of Carle Mei (China) factory in Jinjiang, Quanzhou, Fujian, has been busy since the Spring Festival.

A month ago, football forward Wu Lei joined the Spanish team in the Spanish football team, which led to the continuous attention of the Chinese fans and brought new business opportunities to the enterprise.

"In just a month, we sold more than 10 thousand Wu Lei shirts in China.

There are more than 2000 other equipment sold by the Spaniard. "

Carle, chairman of the United States (China), said Ke Yongyuan.

According to the world clothing shoes and hat net, another identity of Ke forever is Jinjiang Yuan Xiang.

The boss of weaving company.

Just a few months before Wu Lei joined Spanish, Yuan Xiang received 80% of Carle's US stock and became the controlling shareholder of the international brand from Spain.

"We installed an" international engine "for an international brand.

Ke Yongyuan said Wu Lei's appearance in Carle's jersey was a surprise.

Carle is an equipment sponsor of the Spaniard and an international from Spain.

He has sponsored the world's top football clubs such as Real Madrid.

At that time, Yuan Xiang's predecessor, "Olympic magpie sports", was just established. Ke Yong and Ke Yongxiang brothers, like many other entrepreneurs in Quanzhou, are trying to produce sports equipment such as jerseys for international brands.

In 1990s, the two brothers started their first "golden ten years" in the Chinese sports equipment industry. The business opportunities of foundry were everywhere, artificially abundant and cheap, and the famous sports brands such as Anta sports were founded at that time.

The people of Southern Fujian believe in "love to fight and win". The Kirk brothers, relying on the east wind and their own efforts, started undertaking a large number of international orders, successively for the international brands such as Kappa, UMBRO, Felix, Carle and so on.

No one could have imagined that after twenty years, the Minnan small factory would have won a major international brand that they had looked up to.

In 2008, the sudden financial crisis swept the globe.

China's traditional manufacturing industry is facing tremendous pressure of pformation due to the continuing weakening of international orders and rising production costs.

Seeing that OEM production is becoming more and more difficult and the profit is getting lower and lower, Ke forever brothers began to plan their own brand to change the runway for the future of the enterprise.

Yuan Xiang had mature supply chain and manufacturing experience at that time, but there was no private brand.

Carle, director of marketing department of the US (China), recalled that the time when the cost of self created brands was too high and the time when they could only advertise to the strong media was over. So they thought of creating brand to the international brand "backdoor egg" way. "Liu Zejun,"

"On the basis of our cooperation over the years and our sincerity to expand the brand influence, the other side was finally moved."

Liu Zejun said.

In 2014, Yuan Xiang obtained the trademark ownership of Carle brand in China and began to operate Carle's China business independently.

With an in-depth understanding of the local market, Carle (China) has changed the brand's past development ideas, and has quickly opened the Chinese market by providing sponsorship, personalized customization and other services to campus football and Chinese football low level league.

Since 2014, the sales performance of Carle America (China) has risen against the market and doubled in recent years, and sales in 2018 reached 800 million yuan.

The growth performance of Carle America (China) is in sharp contrast to that of Carle and the United States, which makes Carle Mei headquarters and Yuan Xiang company see more possibilities in the future.

In order to seek greater market space for Carle and US brands, Carle and Yuan Xiang reached an agreement in 2018.

In the end, Yuan Xiang holdings invested nearly 300 million yuan in Carle beauty holdings.

The story of Yuan Xiang and the international brand Carle beauty reflects the deepening structural reform of the supply side and the pformation and upgrading of China's economy.

Behind Wu Lei's jerseys, more and more Chinese enterprises are relying on big domestic markets to allocate resources in a global perspective.

Quanzhou is a manufacturing city in the southeast coast of China. GDP ranks first in Fujian province and is regarded as one of the weathervane to observe the trend of China's economic development.

When visiting a number of enterprises in Quanzhou, Xinhua felt that intelligent production has become a trend, technological innovation has won popular support, green pformation has been continuously promoted and the economy is full of vitality.

In 2018, Quanzhou's economic growth rate was 8.9%.

It is noteworthy that its growth power mainly comes from traditional manufacturing industries such as shoes, clothing, machinery, food and so on.

This week, Anta sports, which is based in Quanzhou and listed on the Hong Kong stock exchange, announced the best annual report in corporate history: in 2018, it gained 24 billion 100 million yuan, an increase of 44.4% over the same period, and maintained double-digit growth for 5 consecutive years.

In terms of market value, Anta is now the world's third largest sport brand after Nike and Adidas.

After the merger agreement with Carle and us, Ke held a "Carle 2019 Global Investment Fair" in Jinjiang, Quanzhou. The date was selected in December 18, 2018, which is the 40th anniversary anniversary of China's reform and opening up.

Ke Yongyuan said, choosing this day is to hope that with the trend of national development, grasp the great potential of sports consumption, and promote the Carle US brand to bloom its global glory again under the guidance of China's speed and power.

More interesting reports, please pay attention to the world clothing shoes and hats net.