What Is Good About A "Failed" Museum?

The museum has long been separated from the stereotype of historical treasures and the essence of the years. Some strange themes have begun to enter the public eye.

Tap water, rabbits, sewers, genitals, failed love and so on can be found everywhere in the world.

The museum.

Recently, a museum called "mother of success" came to Shanghai from Sweden.

The Museum of success is originally called the failure Museum. It was founded in June 2017 by Samuel West, a Swedish psychology professor. It has included many large companies' failed products and services.

After the US tour, Shanghai is the first stop in Asia.

It is reported that the name "the Museum of success" is itself a kind of adaptation to the Chinese cultural context. At the exhibition site, there are many special scenes that are added to the scene, so that people who can see the exhibition can easily make beautiful pictures.

There are two "mood walls" that allow visitors to write down their feelings.

Since its founding, the exhibits of the Museum of success have expanded from more than 60 to more than 100, covering automobiles, food, fashion, home, dolls, and other fields.

The latest exhibits include the T1 phone launched by China hammer technology in 2014, and the shared girlfriend whose hobby company launched in 2017, that is, silicone doll.

Other design companies include Hollywood, Kodak, PHILPS, Google, Nike, Oreo and so on.

At the beginning of the museum, West once said, "as we all know, nearly 90% of the innovative products fail.

But if we don't talk about failure, we will never learn anything from it. "

Based on this idea, the Museum of failure was born.

On the official website of the failure Museum, it was written that Learning is the only way to turn failure into success (learning is the only way to turn failure into success).

This gave a bowl of chicken soup to all the visitors.

In more than ten pavilions in Shanghai, we saw some companies' creative failures in women and fashion.

In 1996, PHILPS designed a communication tool called "IN2IT", designed specifically for women, and also considered the needs of children.

IN2IT is equipped with touch screen induction display, handwriting input function, infrared communication and audio playback, album and other functions.

It seems that there is no difference from ordinary communication devices, and women are friendly with children, which is more like a marketing gimmick.

Later, due to technical problems, PHILPS postponed the release time of the product and was eventually forced to stop production.

It is reported that the device has produced only 100 units worldwide.

French Bic Corporation, famous for its razors, lighters and ballpoint products, also produced women's products in 2011 - a Big for her pen with a feminine flavor.

In fact, it is more suitable for women's palms in ergonomic design.

Whether or not it really applies to women, this product has been criticized for being sexism.

Some consumers even buy it to make fun of it. "This pen makes me feel very feminine. When my little hand holds it, it always attracts men. My husband has begun to take part in fencing lessons to drive them away."

A commentary on Amazon wrote.

Harley Davidson, who produces motorcycles, has tried to cross the border.

In 1990s, Harley Davidson found that the number of customers declined, so he adjusted the direction of development and prepared to build a masculine lifestyle brand.

Based on this, Harley Davidson produced clothing, including baby clothing, Christmas decorations, home products and Cologne.

But this did not help it. The users were indifferent to the products outside the motorcycle, and finally had to stop production.

A company called Logbar produced a ring in 2014, saying it could control the world around it.

For example, wave your fingers to change the TV channel, write short messages in the air, and draw a note with your fingers to start the music player.

In order to produce this kind of "Mo Jie", Logbar also raised nearly $1 million on the crowd raising website Kickstarter through a demagitating demonstration.

And when it is produced, the size is too large to carry, and the wireless charger is not unlimited. Only the probability of 5%-10% can be successfully controlled, and even the user can make 20 consecutive gestures to respond.

So this "ring" has only survived for a year, and it is still a fantasy.

American cowboy tycoon Levi's has been making jeans for more than 150 years. It launched the Type 1 cowboy product in 2002, and spent $2 million on the Super Bowl advertising sponsorship to publicize this product.

However, there is nothing wrong with the product, but it has been pit by dealers.

At that time, some retailers advertised it as a high-end cowboy, selling for 100 dollars, while others sold only 30 dollars, which angered consumers.

Finally, this cowboy is nobody.

In 1964, the US DuPont Co, which specializes in research technology, tried to make some attempts in the field of footwear, so Corfam material was used instead of artificial leather to make shoes.

At that time, DuPont spent millions of dollars to publicize the new material, and it is estimated that 1/4 of the shoes in the United States will be made with it in the future.

However, this style of shoes is dull and airtight, and makes feet sweat easily.

In 1971, DuPont recalled all the Corfam shoes on the market and sold it to a Poland company, which is said to be quite popular with poles.

In 1995, Nike launched a pair of glasses named after superhero Magneto, hoping to attract superhero fans and sports people with its cool appearance.

It sounds like a substitution, but the way of wearing is really hard to understand. It is necessary to stick two pieces of magnet on the head before absorbing the glasses on the face.

This kind of nonsense wearing rules directly led to its failure.

A mask called Rejuvenique was also popular in 1999. At that time, Linda Evans, the star of the popular TV series, was specially brought for it, so he was also the first aid mask of Hollywood.

The brand claims that the principle of this mask equipment is to stimulate facial muscles by clicking to achieve a younger skin effect.

But this product has never been tested or certified safely.

Of all the fashion exhibits, the most significant thing should be nylon.

In the early German polymer laboratory, researchers forgot to turn off the experimental gas lamp. After two days, it was found that there were some experimental materials that had been cooked for a long time, and they were thrown away.

A few years later, Wallace Carothers, an American scientist, made the same mistake when he was experimenting with the DuPont Co.

But he did not throw away the material, but analyzed it, and finally invented nylon material.

The Museum of success will be exhibited in the 100th commercial centre until March 17th.