What Are The Selling Points Of The New Season UNIQLO And JW ANDERSON?

The new content in the marketing theory of "joint name" has long been a commercial method between brands, and their purpose is very simple, that is, by creating their own advantages to create the effect of 1+1>2.

The development of "joint name" has changed many ways, such as luxury brands and street brands, brands and shops, and the interaction between fast fashion brands and fashion brands. In general, the greater the difference between partners, the greater the market concern for this joint name. This is why "fast fashion and fashion brands are becoming more frequent".

Driven by this trend, UNIQLO, who has a good reputation, has also found its way in the form of "fast fashion x fashion brand".

From the earlier JilSander and UNDERCOVER to the JW ANDERSON nowadays, although all the co owners are big names, the concept of "LifeWear" has not been relegated to the second place in the design process due to the reputation of the other party. Instead, it has been integrating into the exclusive fashion of the fashion brand, and at the same time, it has not been able to pick up any problems in comfort and practicality.

Maybe the age of UNIQLO xJil Sander and UNIQLO x UNDERCOVER is a long time ago. Let's take an example of UNIQLO and JW ANDERSON in recent years.

Carefully browsing the previous UNIQLO and JW ANDERSON series Lookbook friends should be able to clearly feel that the Jonathan Anderson deliberately injected into the British sentiment, whether it is printed on abstract art patterns T-shirt, or irregular striped Oxford shirt, so that the color combination is easy to find the same name brand JW ANDERSON shadow.

What UNIQLO needs to do is to get rid of the dressing that is not needed in everyday wear, to give excellent texture with high quality fabrics, plus the optimization of color matching, all of which make the new UNIQLOand JW ANDERSON series have an unusual "approachable" attitude without losing the big card.

The generalization of Jonathan Anderson is to abandon the unnecessary parts and retain the essence. This concept of simplicity is a typical Japanese culture.

If everyone here has appreciated the official catalogue of the new season UNIQLO and JW ANDERSON, you will find that the practical aesthetics of UNIQLO and the symbolic elements of JWANDERSON are still the main theme of the design. But with the new principles of the new season, this UNIQLO and JW ANDERSON must have many eye-catching observations, and we have selected some single products from it to create a special set of modeling.

"What I envisage is a summer wardrobe mixed with fashion and leisure, a series of scenes that can be switched over and full of youthful flavor," so Jonathan Anderson, which is full of sense of image, put the yellow, green, and "two face" features that are suitable for many occasions to be put into practice in summer.

In particular, this BLOCKTECH coat, because it is a hat, so the bright green and olive green inside and outside interweave a gradual sense of both.

From the traditional fisherman's raincoat, it also uses UNIQLO's BLOCKTECH technology, and has a very Tough function, such as windbreak and waterproofing.

The reason why I put a crash suit in the British classic pilot jacket is to add some sports to the gentleman style to neutralize the sense of formal.

And the lightweight Parka has created a good level not only through the splicing of color patches, but also hidden a pocket bag in the neck, that is to say, you can bring it to your body at any time.

In view of Jonathan Anderson's love for the theme of the ocean, joining this highly recognizable sailor's luggage also shows the desire of both sides.

The full version of the English and wind flower prints, the details of the cortex JW anchor Logo and so on, are all JWANDERSON style.

And to enrich the collocation, it also shapes the image of a fashionable traveller.

When it comes to English style, the first thing that comes to mind is the never absent lattice pattern and khaki Trench Coat in the fashion show, and for JonathanAnderson, who is skillful in playing both these two times, she is naturally creative.

Compared with the neat design of pure breasted double breasted and waistband, the outline of the complex outline is revealed by using its own line, which reveals the profound skill of this eccentric talent in reshaping the classics.

The concept of asymmetry has always been the most relish in the JW ANDERSON design, and this season has also treated the Navy stripes in an asymmetric way, so that the T shirt of the foundation will be upgraded into a slightly rebellious maritime uniform.

In addition, some flaxen shirts interspersed between Trench Coat and striped T T-shirt make the vision have a certain degree of excess, avoiding the confusion of grid and stripes.

The dress of the next dress seems to be very ordinary at first glance, but after irregular tailoring, it can have asymmetrical skirt effect in the process of traveling. It has supported the Trench Coat with this spirit.

Although the above striped T-shirts and linen shirts are all men's single products in this series, it is not wrong to wear them on girls. After all, Unisex is a topic that JonathanAnderson repeatedly tries to figure out in his design.

In fact, it is not difficult to see that UNIQLO can give Jonathan Anderson a high degree of freedom in the process of cooperation from the above single products. Jonathan Anderson also hears the design language that follows the heart in the version. No wonder he feels that joining the UNIQLO is an interesting and exciting thing.