How Did The "Flow Fashion Brand" Innovate?

Fashion week is a silhouette of the fashion industry, where new industries are often seen.

In addition to the Centennial fashion house that has attracted much attention, Paris fashion week has been increasingly "flow" in recent years.

Paris fashion week, which has always gathered the industry's most attention, how does the fashion fashion brand hatch?

Let's first recall the "flow" of the 2019 fashion week in Paris, except for the CHANEL show that attracted worldwide attention tonight due to the death of Karl Lagerfeld. Some rising stars are also the traffic brands of autumn and winter fashion week this year.

Today's fashion, well versed in the way of traffic, Off-White is clearly the model of Paris fashion week traffic, and Virgil Abloh is also a leader in the flow of youth and traffic.

The Kim Jones, the Dior men's clothing, has shown the flow advantage in just two quarters, giving KAWS and Kong Shan base.

Virgil Abloh also runs Louis Vuitton menswear and Off-White.

Dior and LVMH belong to the Louis Vuitton of the group of Virgil. In the hands of Virgil Abloh, they both take into consideration the elegance, and have created a series of handbags and sports shoes that have not yet been sold for waiting list. Sarah Jessica Parker is once again the platform for the "French bar bag" of the terrorists.

2019 in the autumn and winter fashion week in Paris, Off-White with a youthful flow is also a great attraction.

For the Virgil Abloh, which turned the brand into a "banknote printing machine", this invitation made a joke: a pparent plastic envelope full of counterfeit banknotes, some of which contain 500 euro banknotes that will soon be scrapped.

Street clothing brand stands out from the global fashion search platform Lyst's latest quarterly fashion index brand and product index. Although Off-White is next to Gucci, it still firmly occupies the second place in the list. Virgil Abloh makes people feel that only he did not make it, he did not sell it.

In fact, Abloh seems to have great confidence in the growth momentum of Off-White. He did not even use his iconic symbols in his latest T show: ironic quotes, oblique stripes and industrial theme belts.

Instead, he used the stage as a platform to illustrate the brand value: "a powerful woman, a young woman, I do not think this is a trend in the past".

After working with Nike in the last fashion season, this Virgil Abloh studied the sport of racing, inspired by the Rockford racecourse, the Nasca circuit near his home in Rockford, Illinois.

"I am not keen on sports, because we have used this idea to the full, but I am fascinated by male dominated minority culture," Abloh said.

The series uses a turbocharged environment code, such as checkerboard and racing suit, to create an upgraded version of the casual wardrobe.

Abloh is also the artistic director of Louis Vuitton men's wear. He has been thinking about the new method of women's tailoring. This autumn winter series also includes a gasoline blue masculine women's suit coat made of half wool and half glossy Pleated Satin.

Earlier, some sources revealed that LVMH was negotiating with the Off-White parent company New Guards Group Holdings S.p.A for the takeover. Abloh declined to comment on the matter, but he also elaborated on her own ideas: "every five years or ten years in the fashion circle, a group of new people will enter the game.

Some people will stay for a long time, some people will stay for a while, so I just want to add a chapter in the industry that we all like. "

For Abloh, who is in the rapid rise of his career, he continues to output his new ideas. The Millennium generation's preferences are unpredictable. What they most dislike is invariable. As long as you carefully observe the release of each season of Off-White, you will find the rhythm of his design. From the initial movement Street, add a little bit of elegant and mature design. This six or seven years fashion brand has maintained its growth with its customers.

Similarly, the fashion brand that promotes traffic is also Y/Project.

Although Glenn Martens can give full play to the upsurge of street clothing and make quick profits by making hoodies, Glenn Martens has expanded the tuxedo in the 2019 autumn and winter show.

Known for its extensive historical reference and experimental structure, Glenn Martens has been spinning in the inspiration of the Middle Ages to 70s, using texture and optical effects to infuse the series, more or less with a little erotic coat.

The masculine herringbone wool coat is equipped with deep folded sleeves, and opens with artificial fur lining, while the tight dress is made of latex strips.

Martens points out that although the brand is famous for its declarative folding boots and large denim products, it always produces a more advanced appearance. "We are never just street clothes," he said.

This season's boots are made of black PVC and have been worn on black trousers with a stripe striped sweater.

Y/Project this evening dress, which is constantly emphasized, has a high degree of dramatic tension with "Madame Butterfly" sense of green and skirt. Jewelry leaves no more room for imagination. It is wrapped around the neck and wrists naked, and hangs on the ears, "more is more".

A champagne shoulder length evening dress ended the show with its incomparable bulk, giving the guests a heavy blow in the atrium.

To sum up, in the 2019 autumn and winter fashion week in Paris, with the constant integration of the old luxury goods and the popular culture, the "new fashion" flow fashion brand, which started with the street dress, began to move closer to the advanced and elegant.

The "flow fashion brand" is not just a specific brand, but rather a regional group. There are old strong teams that are close to the "common people". There are also rising stars who have successfully played the topic. Stars, net red and topics are only a necessary means of propaganda. But if we really get into this area, we will lose more than we can gain. After all, the growth of smart brands is dynamic lines. Once the "new stalks" become "old stalks", the millennial generation will relentlessly abandon them. After all, luxury goods have lost their "sanctuary" and "loyalty" does not exist.

For today's fashion industry, to earn fast money through traffic is the sword of Damour Clive, who hangs on the top of the fashion industry, how to shape his story and say it is not out of date for hundreds of years. That's the real thing.