Lazada Upgrade Cross-Border Business Goods To 6 Countries In 72 Hours

Lazada announced a series of cross-border business strategy upgrading measures at the Shenzhen cross border electricity supplier conference to help Chinese sellers enter the Southeast Asian electricity supplier market.

On the Lazada side, it is expected that from April this year, Chinese sellers will no longer need to invite Lazada platforms, but can submit applications in the self-service system and become Lazada businesses after the audit is completed.

It is reported that over the past 5 years, the annual growth rate of Lazada cross-border business has been over 100%.

Lazada business covers 6 Southeast Asian countries: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, and cross-border businesses are growing.

Among them, the number of businesses whose monthly turnover exceeds 30 thousand US dollars has increased by more than 400%.

Lazada said that in 2019, the main channel for cross-border sellers to enter Lazada will be upgraded to the 2 edition.

"Globally selected" goods can also provide consumers with "standard logistics" service within 7 days.

At the same time, among all the "global selected" cross-border sellers, Lazada will also support 300 brands in each market in six countries.

In addition, Lazada has completed the pformation from "commodity centered" to "business centered" in the past year.

There were merchants promoting the number of fans from 5000 to 80 thousand in 3 months, and the number of buyers increased by 70% through video and photo display.

In warehousing and logistics, Lazada will set up overseas warehouses in more countries in 2019 and expand the 6 country logistics for 72 hours to achieve cross-border commodity localization experience.

At the same time, with the integration of rookie global backbone network, goods from China can first be pported to Southeast Asia by rookie logistics partners, and Lazada will not complete the "one kilometre" distribution.

Lazada is an e-commerce platform of Alibaba group in Southeast Asia. It has about 400000 sellers, thousands of brand partners and more than 100 logistics partners.