Superdry Brand Founder Wants To Regain Control.

According to the world clothing shoes and hats net, March 11, 2019: Superdry PLC (SDRY.L) is extremely dry today, announcements that it will convene shareholders' meeting in accordance with the request of co-founder Julian Dunkerton. At the same time, it strongly appealed to shareholders to prevent Julian Dunkerton from returning to the board of directors of the group, and described it as "extremely destructive".

In fact, since the Julian Dunkerton 2018, which is still the most dryness of Superdry PLC, left the board at the end of March, the United Kingdom clothing Retailers' performance has plummeted. The product strategy that has been used has led to sales in the face of weather changes. At the end of last year, the group issued two profit warning, and the surplus police in December 12th made the market value evaporate 38% a day. As of March 11th, at 514.5 pence, the Superdry PLC (SDRY.L) fell 67% from Julian Dunkerton last March 31st.

The departure of Julian Dunkerton stems from the extreme dry management of Superdry PLC and its products and products. Electronic Commerce Disagreement on development and other issues, he said at the time he could not let his name be related to these strategies. He continued to publicly blame the management, and CEO Euan Sutherland took the lead. He has been meeting with group chairman, CEO and several institutional investors since November, seeking to return to the group.

The Superdry PLC is extremely dry now. It evolved from Julian Dunkerton in 1985 combined with Ian Hibbs's clothing brand Cult Clothing. In 2004, Julian Dunkerton and the designer James Holder, the first Superdry dry store, opened in London's Covent Garden. In March 2010, the group landed on the London Stock Exchange on the scale of 49 international markets and 550 stores. After four years, Julian Dunkerton left CEO and Euan Sutherland began to take over. In July last year, 6.7% shares were reduced to 89 million pounds. At present, Julian Dunkerton still holds 18.4% of the group, and the share of James Holder is 9.7%.

On the 1 th of this month, Julian Dunkerton and James Holder Holder formally called for a shareholders' meeting, hoping that shareholders would support him to return to Superdry PLC with multiple identities as director, brand and product director, and nominate the chairman of the British star fashion business Boohoo Group PLC (BOO.L) as a non-executive director.

On the other side, Superdry PLC was extremely dry, which in turn accused Julian Dunkerton of claiming that he needed to bear the "main responsibility" for the 2018 fall and winter series, but he refused to take any responsibility. The group also said that institutional investors were very supportive of management policies. Julian Dunkerton's return was "without any support". The board of directors also "unanimously believed", which would lead to "misalignment between the board and management," "weakening overall morale" and "key employee turnover", and therefore "devastating" for the company and its future.

Julian Dunkerton revealed in December last year that although he had been a director of brand and product, many months before he left the board in March, he was completely excluded from the design process. However, Superdry PLC PLC is extremely dry, indicating that they have "detailed evidence" on hand, which proves that Julian Dunkerton has been involved in the development of the autumn and winter series.

Last October, Superdry PLC PLC was extremely dry, complaining that the hot weather in the summer and early autumn led to the slow sale of new products in the autumn, warning that the annual profit was significantly reduced by 11 million pounds. In December, it warned that the negative impact of the profit would be as high as 33 million pounds for the same reason. The pre tax profit outlook in fiscal 2019 is only 5500-7000 pounds, while the pre tax profit in 97 million fiscal year is 97 million pounds.

Last week, Superdry PLC was extremely dry, announcing a reduction in the position of 1/5 at headquarters, that is, about 200 employees would be disbanded so that 50 million pounds would be reduced in the next three years.

In the holiday season as of January 26th, the group's stores and online sales fell by 8.5% and 0.7% respectively, although the wholesale sales increased 12.7% to a certain offset, but the overall revenue decreased by 1.5% to 269 million 300 thousand pounds annually.

Management has decided to reduce the supply of hats, jackets and coats that account for the group's annual sales of 55%-60%. At the same time, efforts are being made to restart the growth of sportswear, women's wear and even children's wear. Julian Dunkerton and James Holder have demonstrated their opposition to the upcoming children's wear series this autumn. They advocate strengthening the supply of core products such as sweaters and jackets at physical stores, but they should provide "correct" styles and reduce other non core SKU, while online channels should be "fast fashion", and substantially increase SKU to attract young new customers.

Superdry PLC is extremely dry. The date of the shareholders meeting is scheduled for April 2nd. Its share price rose 2.24% at the beginning of Monday, and the biggest decline in late trading was 2.11%. It fell 1.44% yen a day and is now worth about 420 million pounds.

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