The New Brand Shows You The "Home Of The Future".

This year, many new forces have sprung up at the China International Home Textiles and accessories (Chun Xia) fair. These enterprises, either with new designs, or with new products, or innovative brands, or new technologies, have described the "home of the future" with industry and audience in a short 3 days.

This year, Yue Da home textile held a press conference on "fashion trends of Jacquard Home Textiles 2019/2020 dyed jacquard fabric" during the exhibition.

This release is the industry special trend that is first released by the China Textile Association. Its precise R & D and top design will provide direction for the design and development of Yueda home textile brand and China home textile product design, and will fully reflect the originality and foresight of the leader of Yueda home textile industry.

The site is divided into four main themes: "spread", "origin", "awakening" and "touch".

In recent years, Yueda home textile has developed rapidly. Wang Shengjie, vice president of Jiangsu Yueda investment company and chairman of Yueda home textile group, delivered a speech at the trend conference. He said that the precision research and development and the top design will provide the design direction for Yueda home textile brand and China home textile product design research and development, so as to fully reflect the originality and foresight of the leader of Yueda home textile industry.

In recent years, Yueda home textiles has mainly started from the following aspects: carefully cultivating terminal brand.

First is the trend of leading dyed jacquard fabrics.

In 2018, Yueda home textile research and development team and Italy Constantine design team worked closely together to develop the "Yueda home textile 2019/2020 dyed jacquard fabric fashion trend". Based on Yueda home textile brand positioning, the advantages of deep ploughing home textile brand jacquard design, combined with the current market demand of China's new lifestyle and new consumption proposition, the two sides carried out the design and planning in the aspects of the trend concept theme prediction elements, colors, flower patterns, styles and materials, and launched new concepts, new processes, new flower patterns and new products.

The two is to adhere to the development strategy of innovation driven and quality first.

Over the years, Yueda home textile has been focusing on consumers, making continuous efforts and continuous improvement in product R & D design and quality upgrading. Brand awareness and reputation have been rapidly improved, and market share and coverage have increased year by year.

In the future, Yueda home textile will take the "consumer's yearning for a better life" as the starting point, with "fashion, technology, green, environmental protection, health" as the design concept, and constantly innovate to meet the needs of consumers, and make due contributions to the upgrading of consumption and the pformation and development of industry.

Nowadays, consumers are more inclined to have personalized, functional, innovative products.

Yueda home textile has made great efforts in product design innovation and quality upgrading. While adhering to the harsh quality of products, it constantly innovating products, and developing new products with zero distance to consumers. Starting from the emotional relationship of customers, it not only focuses on the concept of bedding, but creates a complete emotional space centered on "home".

On the booth of Yueda home textile, Sun Kaining, vice chairman of yuida life science and Technology Co., Ltd. told reporters that the biggest bright spot and selling point of Yueda home textile exhibition lies in the advantages of the material, focusing on the introduction of the cotton double silk light colored jacquard fabric.

The so-called double mercerizing refers to the yarn after mercerized treatment, and then the cloth is mercerized. The double mercerized cotton is a whole cotton with mercerization in the process of yarn dyeing and finishing.

In contrast, double mercerized fabric has better gloss. It can completely retain the natural properties of raw cotton, and has a silk luster. The fabric feels soft, moisture absorption, breathability, elasticity and sag. The fabric is refreshing, comfortable, soft, moisture absorption and breathability, and it is not easy to deform and gloss is excellent.

Product innovation has used the technology of rope rolling, rope embedding, embroidery and so on. The matching of concave and convex cloth is simple and fashionable, minus complex elements, and more is to pursue a simple and comfortable life. The perfect detail design and collocation is refreshing.

VR real technology for 10 minutes to build a warm home for consumers, seems a bit unbelievable. But after the personal experience of the home textile exhibition lifestyle reporter, he can not help but want to have an in-depth understanding of it. He also conducted in-depth interviews with Guo Xiaolei, founder of lifestyle equation brand, Wu Weibing, chairman of Jia Jia textile brand alliance and general manager of Jiangsu flounder Electronics Technology Co., Ltd.

It is reported that life formula, a new brand of home textiles, is launched by the "Jia Jia Textile Alliance", a brand industry alliance composed of some excellent single brand home textile brand enterprises in Nantong home textile. This new appearance in this spring home textile exhibition has attracted much attention.

"With the development of new economy and new retail, young people, especially post-80s and post-90s consumers, have a higher pursuit of lifestyle and quality of life.

The traditional home textile positioning mode has been unable to meet the needs of consumers, so we have created the brand of lifestyle equation.

Wu Weibing said, "since 2018, our alliance has begun to consider the brand of lifestyle equation. We believe that in the traditional home textile brand, most of them distinguish their brand positioning by product style. Our brand positioning is" life is not only water and oxygen, but also fresh flowers and afternoon tea; people want material, but also spirit. "

Wu Weibing said that life formula is not just a home textile brand in the future, but a solution and provider for people to pursue a quality life plan in the future.

The salesman of lifestyle formula is not only a seller but also a consultant to the aesthetics of consumer life; the brand should be built around improving people's life philosophy.

The formula of life includes mattress, pillow core, chemical fiber quilts, silk quilts, cashmere quilts, feather quilts, four piece sets, wedding products, curtains, blankets and other household textile products. Their products meet the aesthetic needs of modern people, covering 10 new family products, including "new pastoralism, light business, natural outlines, smart teenagers, Kangle baby, Zen simple European style, light luxury life, new wedding, seven star sleep, self care" and so on.

More than ten member enterprises in the league have made ODM output and OEM OEM for the second line brand enterprises such as "Luo Lai", "fuanna", "Meng Jie", "Mercury", "Daphne", "Southern bedroom" and "remote dream".

Referring to the innovation of life formula in the new retail business, Guo Xiaolei said that in 2016, Ma Yun put forward the concept of new retail. The trend is from online to offline. Under the layout line, we must rely on entities to enable users to realize offline experience and online pactions.

For example, the new retail operation of box horse production has improved the efficiency of the supermarket operation.

We will help store through big data collection and statistics to realize the scientific distribution of goods, and not to hoard stock in large quantities. At the same time, we will give feedback to manufacturers in real time through users' purchasing habits, so that manufacturers can keep abreast of market information and let consumers get good quality and inexpensive products.

Therefore, our system is supported by suppliers and consumers in two aspects of C, two-way empowerment. It also considers entering the community and spreading the home textile shops in the community through the VR experience.

"We hope to build a purchasing cloud platform for home textile products, similar to the SaaS platform, through the VR experience to achieve 90% reduction degree, 10 minutes to build a home for consumers, let customers rational purchase."

Guo Xiaolei said.

The "soleus SaaS cloud platform" created by the lifestyle equation provides system management tools for urban partners in marketing, purchasing, sharing, logistics, finance and so on, and solves the problems of operation and management. By putting big data into the cloud platform, it can not only analyze consumers' portraits, but also satisfy consumers' shopping needs. Therefore, businesses will also make profits from them and make purchasing process more convenient and easy.

VR real life experience solves the matching problem of consumers buying scenes through high-tech means and information technology, improves the interest and conversion rate of consumers, breaks through the traditional shop sales space constraints, time constraints, cost constraints, and customer price limits, thus greatly enhancing the profitability of the shops.

According to Guo Xiaolei, the VR experience of life formula can be reduced to 90%, and the material of home textile products can be seen clearly.

If you put it in the community store and flagship store, it will be very effective.

"Recently, there is a very hot IP -- piggy page, the lifestyle equation can be used as a bed sheet and other home textile products. With the help of VR real scene technology, 10 minutes can build a warm home for consumers, which has also been recognized and praised by many spectators at this exhibition."

Guo Xiaolei said.

As for the future development of the equation of life, Wu Wei Ping said, "I hope to create the brand awareness in the provinces and cities of China in the past 3 years, that is, the plan of" thousand cities and ten thousand stores ".

At this exhibition, we launched the urban partnership program, recruiting partners at the county level and district level, expanding the markets in various regions through partnerships, including opening community stores, etc., and through these efforts to create brand awareness and reputation, we finally achieve the plan of "thousand cities and thousands of stores".

The flagship store of life formula will also have more rich ways to display in the future, such as flowers, coffee, afternoon tea, reading and so on.

"Traditional home textile shops only sell products, and it is hard for consumers to have other reasons to shop. We hope to create a slow life scenario and create a platform for quality enjoyment. There can be salons, party, social interaction, and a positive, positive energy lifestyle."

Wu Weibing said.

Shanghai Ting Yi Trading Co., Ltd. is the first time to participate in the Spring Textile Exhibition in Shanghai. This time, Ting also carries two brands of its agents: the Royal Danish Royal brand FOSSFLAKES and the Holland home brand SNURK.

Among them, the FOSSFLAKES brand has a strong product advantage, all its products are manufactured in Denmark, which can be washed and not deformed. Its pillows and quilts are filled with polyethylene fibers, which are superior in performance to down and silk, and have higher cost performance.

Since 2000, FOSSFLAKES has become a partner of five star hotels in the world. It has opened flagship stores in northern Europe, North America, Singapore, Japan and China, and has been stationed in major department stores.

At present, FOSSFLAKES brand has entered the Chinese market for nearly 6 years, taking the high-end product line and having a certain number of brand fans.

The sales channel of FOSSFLAKES brand in China mainly includes large department stores, home life hall, Tmall platform, gift company, hotel industry, high end moon center, etc.

According to Xu Yixia, director of brand booth, compared with animal fiber and plant fiber, polyethylene fiber has the function of not easy to breed bacteria, and is more suitable for pregnant women, infants and other special groups.

This time, the pillow series is the main product of FOSSFLAKES brand.

Xu Yixia said that it sells well in the world for 29 years, and only produces 50000 pieces of FOSSFLAKES "big U pillow" every year. It can relieve the whole body muscle tension and pain in the back and joints, and help people find the best posture for sleeping. Whether it is on the sofa, floor or bed, the "big U pillow" can meet the multiple needs of pregnant mother.

FOSSFLAKES baby pillow is also very popular with consumers. It is not easy to breed bacteria, but also has the effect of preventing eczema and asthma.

It is reported that FOSSFLAKES baby pillow has passed the first grade certification of European textiles Oeko-Tex100. It belongs to the mother and infant class. It has high safety and health quality guarantee, truly Zero chemical, no allergen, no mite, no bacteria, no formaldehyde, no fluorescent agent, no carcinogen, no odor, no smell, suitable for all infant skin and allergic constitution.

Chengdu Xiao Meng Textile Co., Ltd. is an old friend of Shanghai home textile exhibition. It has been exhibiting for many years, and this year it is unveiled with more than 100 square meters of special exhibition stand.

At the scene, Xiao Meng's home textile exhibition booth has been running continuously. Liu Yihai, the general manager of the company, said that many of them were partners in Xiao Meng's home textiles, and some of them came to see new products, others signed directly to the site.

Xiao Meng home textiles is a home textile enterprise which specializes in buckwheat as the core material and mainly as pillow products.

After years of research, it has been found that using buckwheat to make pillows can solve the problem that many ordinary pillow cores can not achieve.

Liu Yihai, a founder of the brand, is a medical student. He said that it is precisely because of such personal experience that he can have a deeper understanding of what is real sleep disturbance and how to solve sleep problems, so he will also join the concept of medicine in the process of product development.

This product features make Xiao Meng home textile and other brand products become a sharp distinction, and therefore become the partners of many well-known home textile brands, such as golden sun, Bowman home textiles, fuanna, Mingyuan home textiles, Ruyi group, etc. NetEase, Yan Xuan, Taobao heart, Jingdong, Beijing and vip.com are their stable platform customers.

This year, the main feature of Xiao Meng home textile is "tartary buckwheat + graphene".

Liu Yihai said that using buckwheat as pillows has the effect of being cool in winter and cool in summer and supporting the cervical vertebra. It has strong plasticity and can be adjusted according to the cervical vertebrae.

The combination of graphene and buckwheat can further alleviate the pain of cervical spine and muscle pain caused by cervical deformation.

Herbaceous graphene home textile home has 6 major product advantages: first, pure and pollution-free, breathable and comfortable, Ningshen sleep; two is perfectly fit the human body curvature, effectively providing support and protection; three is to activate bioactive molecules and improve human immunity; four, the far-infrared can fully stimulate herbal fragrance, smell and eliminate diseases; five is body feeling temperature mild, no radiation; six is anti-inflammatory and analgesic, relieve all kinds of sub-health state.

At present, there are 3 sales models for Xiao Meng home textiles: one is the electronic business platform, and the most important way; the two is offline chain stores; the three is offline retail terminals, including ordinary home textile shops, Chinese Medicine Museum, physiotherapy hall and so on.

Meanwhile, Xiao Meng home textile owns its own direct store in Chengdu, Sichuan.

On the spot, Xiao Meng home textile shows a series of products, including tartary buckwheat herb pillow series (sleeping, depression, hypotension, etc.), buckwheat herbal family mattress series (breathable and comfortable, fatigue relieving), herbaceous mockup functional quilt series (sleeping and health preserving), herbaceous graphene female health series (warm palace, menstrual period, warm feet), buckwheat herb pillow series (8 centimeters natural stretch), Tartary Buckwheat graphene vehicle travel office series (refreshing and waking up).

This year, Beijing Sai LAN flame retardant fiber Co., Ltd. is the first time to participate in the home textile exhibition. In the past, it participated in the yarn exhibition. The key research and development direction of the product is individual protection.

This year, in order to expand product business and field, the company began to develop new products for home textile enterprises, providing bedding, sand release, curtain cloth and other fabric solutions, and at the same time, it can meet the needs of special or high-end home textile enterprises.

Among them, Sai LAN new type of healthy home textile fabric is specifically for home textile enterprises to provide new products.

Ran Guoqing, deputy general manager of Beijing Sao LAN flame retardant fiber Co., Ltd., told reporters that the fabric is a new type of healthy home textiles with comfort, flame retardance, antibacterial, anti mites, far-infrared and environmental protection produced by SOLFR, blended with other functional fibers and produced by downstream cooperative textile enterprises.

In ran Guo's view, with the improvement of living standards, consumers in the purchase of home textiles products in addition to considering the style and color, quality and safety are also the main factors of concern.

At this exhibition, Sai Lan's booth has attracted the attention and interest of many home textile enterprises.

Sairan's new healthy home textile has good flame retardancy, high repellent effect on dust mites, antibacterial and mildew resistance, good dyeing property, high washing resistance, no irritation to skin, safety and innocuity, and waste will not pollute the environment.

It can be widely used in home textiles such as hotels, hotels, yachts, planes, nursing homes, household beddings, sand releases, curtain fabrics, and so on.

The fabric has been tested by the third party authoritative testing organization, and all the performance indicators meet the requirements of GB/T17591-2006, GB/T24253-2009, GB/T20944.1-2007, JISL1902-2002 and AATCC 100-1999 at home and abroad.