How To Look At Ali Shop Ranking Problem Answer

After the current search optimization, the ranking directly affected by information release time has been gradually weakened, and replaced by quality, information matching degree, website activity and many other factors.

1. do keywords have a distinction between before and after?

In search time, as long as the baby headlines are arranged in the order of search keywords (including half characters and spaces in the first question), buyers can search them.

That is, search for "short sleeved shirt", the title contains "short sleeved shirt", "short sleeved shirt", "short sleeves / shirts" (including half character and space in the first question), one of which can be searched by buyers.

The title only contains "shirt short sleeves", "shirts and short sleeves", "shirts / short sleeves", and will not be searched by buyers.

This rule is named as closely arranged search rule.

When you search for two or more keywords and are closely linked, the search results will only be searched according to the keywords in search.

2. why do the key words in some baby headlines turn in turn, but they are also searched?

When search keywords are "short sleeved shirts".

As long as the title contains the four words of "short sleeved shirt", it can be searched without the order of keywords in search.

That is, "casual Korean short sleeved shirts", "casual Korean short sleeved shirts", "casual Korean shirts, men's short sleeves", "casual Korean men's short sleeves / plaid shirts" can be searched.

This rule is sequence independent search rule.

When you search for two or more keywords and distinguish them with spaces or half angle symbols, only a few keywords containing headings can be searched.

3. do you need some symbols in the title of the baby? For example, () /

This problem actually involves a keyword search rule - half angle characters and spaces will be ignored in search results.

For example, when the baby's title is set on "short sleeves / shirts" and "short sleeved shirts", the effect is the same as the setting of "short sleeved shirts".

That is, buyers search for "short sleeved shirts" in Taobao, and the "short sleeved shirts" and "short sleeved shirts" will also be searched.

4. why should we adjust the ranking method?

Answer: we did not adjust the ranking method, but only optimized the current search rules, and weakened the impact of information release time on information ranking on the basis of the original ones.

There are two main factors in making such an optimization: one is to provide a fair market for all sellers, so that more honest users can do business from Alibaba.

There were too many messages on the website before yesterday. The first three pages of the rankings were basically occupied by some fixed sellers who had been reusing the repmission software and could not get a fair competition in Alibaba.

Therefore, in order to provide a fair market for all sellers and enable more honest users to do business from Alibaba, we have revised the time rule in ordering, so that the integrity members who have good information quality and high activity can be easily searched by users.

On the other hand, let buyers feel that the number of Alibaba website suppliers is abundant, and attract them to continue to engage in online purchasing activities, and expand the buyers group.

With more buyers, your enquiry and paction opportunities will increase and the effect will be better.

5. how do I operate to make my information ranking even more advanced?

A: now that the rule of sorting is in keeping with the matching degree of information and user search keywords, we have joined the latitude of information quality, and changed the original rule of "getting new and more advanced", dividing time into 3 days, 4-7 days, 7-15 days, 15-30 days, and 30 days, in which the information released by all members is sorted according to user activity and other business rules.

If you want information to be ranked higher, we recommend that you improve the matching degree of information and user search keywords, improve the quality of information, maintain a high degree of website activity, and maintain the freshness of information within 3 days.

The matching degree of information and user search key depends on many factors, and the calculation formula will be different in the application of different search product lines. However, the core factors are mainly:

Correlation between information content and user search keywords

Correlation between information and publication category

In addition, improving the quality of information and maintaining a high degree of website activity can help you get a better ranking within 3 days.

6. why do I have the same information content as others, publishing time is earlier than that information, but he is in front of me?

A: the supply information of Alibaba's Chinese station is sorted according to the degree of information matching, information quality, information release time, user activity, and other business rules.

So if the content of two messages is similar to quality, instead of simply sorting them in chronological order, we will refer to user activity and other business rules, such as user's historical behavior on the website, the overall situation of user credit qualification, the industry of users, and so on, and then comprehensively calculate the impact of these factors on sorting.

Therefore, there are differences in the ranking of information among different users under the same conditions of content, relevance and time.

7. I operate according to your high quality standard, but why is the ranking still very backward, and some of the poor quality customers are in front of me?

A: the optimization of this search is mainly aimed at weakening the impact of information release time on information ranking, and gradually introducing information quality from the perspective of buyers and sellers.

However, besides the quality factors, information ranking will also be influenced by the correlation between information content and search keywords, the relevance of information and publishing categories, customer activity, credit qualification, historical behavior, and many other factors.

So on the whole, if we want information to be ranked higher, we recommend that you improve the matching degree of information and user search keywords, improve the quality of information, maintain a high degree of website activity, and maintain the freshness of information within 3 days.

8. you just limit the number of reissued, and adjust the rules of ranking, just to let us spend money to buy net sales treasure?

Answer: the optimization of reissued quantity adjustment and order rules is aimed at weakening the time factor, helping sellers release from the re release, making more time and effort to improve the quality of information, doing a full range of network marketing, and providing better services for their customers.

Because online business, not only to do publicity, but also to talk about services, integrity.

As far as publicity is concerned, it can be posted frequently through blogs and forums, expanding business contacts, rather than just getting customers through continuous repmission.

At the same time, in addition to adopting some of the above methods to let more buyers know themselves, they should also serve buyers well.

When buyers have enquiries, they can give him a prompt, patient and comprehensive reply, answering various questions surrounding products and services.

After the paction, it can provide better after-sales service, so that buyers feel the protection of services.

All these will produce the brand effect of word of mouth, which will win more customers and retain more customers.

P4P (net marketing treasure) is a value-added service. If you want to ensure that the relatively fixed sorting is advanced, you can choose to participate.

9. my company has multiple ID. Why does each ID rank differently when information content is almost the same?

A: after the current search optimization, the ranking directly affected by information release time has been gradually weakened, and replaced by quality, information matching degree, website activity and many other factors.

Therefore, even if the same company, but because each ID activity is different, the overall situation of the ID publishing information is different, will also affect the ranking.