1919, The Opening Of The Brand Mall Will Change The Front Store.

"1919 drink APP" announced a comprehensive upgrade and renamed "1919 eat and drink APP", pformed into a "ordering wine + ordering + ordering services" professional banquet service platform.

At the same time, the "brand mall" based on the 1919 eating and drinking platform was officially declared open to the outside world.

1919 Li Menglong, general manager of electronic commerce company, said that after 1919 APP upgrade, it will become an open comprehensive new retail platform.

On the new version of the 1919 "eating and drinking" platform, the "brand mall" will become the traffic entrance, open up the shop distribution system for the brand operators, and realize the brand new retail mode that will be sent 19 minutes immediately.

According to its introduction, in the brand mall, the brand will enjoy the advantages of low risk, low operation and maintenance costs, standardized services and so on, and 1919 of APP will also have many hardware and software to support the brand directly to serve consumers.

At the same time, the new version of the brand mall will be fully opened for liquor, tea, beverages, food and utensils industries, and the three modes of cooperation for the merchants are pre warehouse mode, self distribution mode and value-added service.

In the pre warehouse mode, the brand partners establish strategic cooperation with 1919, open official flagship stores online, and store goods under the line.

1919 the national stores and provincial storehouses become the front-end stores of the brand dealers (which can allow merchants to distribute goods into the 1919 system, and also provide distribution services for businesses with 1919 of their own goods, and businesses settle in the form of replenishment + service charge and 1919).

Consumers through the "1919 eating and drinking" APP platform orders, the platform near the list, by 1919 stores to complete the immediate delivery service, allowing users to receive goods in a short time, in order to complete the sale of fast closing manufacturers to the user's closed loop.

"Pre warehouse mode can be delivered 19 minutes fast.

To unlock the new retail mode for brands, it also reduces logistics costs and reduces breakage for businesses.

Save delivery time, reduce sales that can not be reached due to geographical and weather constraints, and complete the sales closed loop from the manufacturer to the user at a fast speed.

Li Menglong said.

"In the future, there will be no strict demarcation of brand boundaries among brands, distributors and retailers. All brands and retailers will evolve into service providers for consumers, and the 1919 brand mall will be a new choice for brands to join retail."

Li Menglong disclosed that after obtaining 1919 Ali financing, it is now a major liquor service solution and operation platform in China.

After 1919 of the new empowerment, we will use the platform advantage to fully empower the brand mall partners.

First, online traffic advantages.

Alibaba's whole ecological channel will support 1919 of the strategy, providing traffic, data and other resources. It is expected that in 2019, Tmall will exceed 20 million UV, and its reputation is more than 100 million UV.

Two, distribution logistics potential.

Borrow 1919 new retail system to solve the problem of brand distribution, achieve 19 minutes immediate delivery, reduce logistics costs and reduce breakage rate. At the same time, it can solve the order distribution on the third party platform, reduce delivery time, and save warehousing and logistics costs.

Three, channel increment.

In 1919, the official flagship store opened a good sales channel for brands, allowing the increment and new retail mode to unlock at the same time, borrowing the 1919 system.

It can cover distribution services that cannot be completed due to weather, geography, logistics and other reasons. Sales increment and brand touches are simultaneously realized.

Four, reduce operational pressure and reduce operating costs.

Brand dealers can directly share 1919 goods inventory, and the pre sale (goods information) sale (distribution) after sale (user return) problem is fully undertaken by 1919.

Five, digital operation.

The settlement of online sales data can establish brand data analysis library for brand businesses, establish membership pools, and more accurately meet consumer demand.

Six, platform value-added services.

Including platform wine sommelier, product customization and service sharing of wine sommelier, merchants are equivalent to thousands of brand wine sommelier in the national multilevel liquor consumption city.

Sommelier will serve as a brand ambassador to the core consumer groups of businesses.

Seven, scenario based consumption advantage.

1919 eating and drinking APP will build a more perfect system based on consumption habits to achieve brand automation and operation humanization.

Diversified consumption scenarios, create a professional feast service platform of "gourmet + wine + wine service", through personalized wine service consumption, increase user stickiness.