Aspect: Seven Wolf 2019 Released A New "Wolf Product" To Lead The Fashion Classic.
Recently, seven wolves men's men's clothing 2019 autumn and winter new products conference was held in Xiamen. Seven wolves this time to "take root, build a dream forward" as the theme, open the 2019 autumn and winter new products conference. On the one hand, the seven wolves continue to deepen the brand specific wolf character classics, and on the other hand, integrate the characteristics of the times with the vision of development and future, and create a wolf like classic belonging to this era. Culture 。
New "wolf products" re create fashion And classic works
The seven wolves men's men wear "wolf culture" as the unique spiritual core. They use the way of pmitting positive energy to arouse and inspire everyone's "wolf in the heart", encouraging people to forge ahead and inspire people to realize their life value. In terms of product style, we should pay attention to the intrinsic quality of products and the connotation of brand culture. He is good at digging deep and profound Chinese classic culture and colorful world fashion elements, and constantly innovating on the basis of inheritance, so that classical culture can keep pace with the times. At the same time, combined with the latest trend of technology and culture, we can create a good social fashion in a more contemporary sense.
Looking at the world's fashion trend, animal patterns occupy the center of international fashion stage, and the seven wolves are the men's clothing brands that have been adhering to the wolf culture. The 2019 autumn and winter series of this season revolves around the core DNA element of the brand, the wolf, continues deep tillage, ingeniously creates, and uses various processes to produce a brand-new product with visual tension.
After the traditional pattern returned to the popular front, the grid was once again mounted on the popular stage of men's wear. As early as 1995, the seven wolves launched the lattice jacket, which swept the north and south market, and was deeply loved by the public at that time. The use of the grid elements is integrated into the characteristics of "wolf elements" and is integrated with the characteristics of the times.
Intelligent upgrade, energy and new retail
science and technology The evolution has penetrated into every aspect of people's daily life, and has penetrated into every corner of fashion life. The power of technology pushes the social productivity to usher in an exponential explosion. In 2019, the seven wolves will introduce a rich and complete big data link to build more precise and efficient store location evaluation and terminal selection system for channel development. And through the accurate system to make store merchandise form, business form, decoration design form and other fusion, to achieve the greatest business results. At the same time, we will further develop and upgrade the store image and enhance the store's color value to give consumers a better shopping experience. At the same time, the digital visual management system is imported to further realize the intelligent upgrading of store image. In terms of retail innovation, in 2019, the seven wolves introduced digital tools and management mode to terminal stores, built CRM as the core digital drive, increased consumer online and offline interaction, and helped terminal retail.
"Gold shop manager" to strengthen partner mechanism
In 2018, the seven wolves paid more attention to talent empowerment, increased the construction of terminal personnel, launched partner mechanism, and built gold medal store manager. The innovative partner mechanism is developing in a steady way, innovating in changing, innovating the contract mode, and creating a group of store partners who have the thinking mode of the boss's business thinking and businessmen, so as to enhance the overall competitiveness and profitability of the shops, and finally achieve the maximum benefit of the shops.
Building a gold medal store leader is the key to the link between consumers and brands. A total of 50 outstanding shop managers have come to the fore and become the annual gold medal shopkeeper in China. The seven wolves' action on terminal talent training has made the masses and consumers truly feel the innovative spirit of brand strategy upgrading and advancing with the times.
Consumption growth opportunities in the new era
The fashion consciousness of Chinese male consumers is constantly increasing, and consumer demand has gradually tilted towards the direction of internationalization and fashion. Technological progress and technological innovation have constantly promoted the upgrading of social productive forces, the change of consumer structure, and the gradual formation of new species, new models and new industries. The seven wolves, whose brand slogan is "men are more than one character", have been mining consumer thinking for many years, pushing back on product innovation, constantly optimizing new retail, channel structure, product mode and other systems, constantly upgrading the consumer experience, focusing on quality while satisfying the consumption needs of different consumption situations and tastes of male consumers. The seven wolves are rooted in the needs of consumers. In the present time, the wolf culture is ploughed in parallel with the times, creating a special product of the age of wolf culture, and constantly following the trajectory of the times, which is expected to bring a new round of consumption growth.
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