Make The First Class Of The World Class Children'S Clothing Industrial Cluster -- Qingdao Creates The New Landmark Of "Jimo Children'S Wear"

As an important part of the textile and garment industry in Jimo, children's clothing industry focuses on improving the design and development, improving quality manufacturing, building regional brands and expanding sales channels, striving to build Jimo into the world's first world-class children's clothing industrial cluster in 5 to 10 years.

In March 12th, in the Jimo children's clothing exhibition hall of the China International Clothing and apparel Expo, the Jimo district government of Qingdao and the China Textile Industry Federation held a press conference on "building the first world class cluster of children's clothing industry clusters".

Focusing on the development goal of building a leading zone for the world class children's clothing industry, the Jimo district government will focus on improving the design and development, improving quality manufacturing, building regional brands, expanding sales channels, and striving to build Jimo into the world's first world-class children's clothing industrial cluster in 5 to 10 years.

In recent years, Jimo children's clothing as an important part of the Jimo textile and garment industry, with strong industrial foundation and huge foreign trade orders and the rapid development of e-commerce, has suddenly become a national important production base for children's clothing.

Jimo has launched a series of supportive policies to speed up the pformation and upgrading of the market and enhance the development of children's clothing industry. A series of high-level activities have been successfully organized such as China market conference, China fashion conference, China children's wear industry summit, Jimo International Children's wear Festival and so on. It has been awarded the honorary title of "the only national export textile and clothing quality and safety demonstration zone", "China's knitted city", "China's children's wear city" and "national excellent children's wear brand building base".

"In January of this year, Jimo was included in the China Textile Association to build a world class children's clothing industrial cluster." children's wear in Jimo was facing unprecedented opportunities and challenges.

We will take the lead in breaking through the simple scale expansion in the traditional sense, and realize intelligent manufacturing, green manufacturing and service manufacturing on the basis of integration of two technologies and integration of production and finance.

Liu Yongjun, director of Jimo International Trade City Management Committee, said.

Enhance design research and development, develop quality manufacturing.

Aiming at the bottleneck problem affecting the development of Jimo's textile and garment industry, the Jimo district has included designers, print masters and other talents in the regional talent introduction plan, bringing together the designers and groups at home and abroad, and designed the power to build Jimo into a fashion and high quality manufacturing place for the Qingdao garment industry.

In order to attract top design resources and excellent design works at home and abroad to gather in Jimo, the district will join hands with the China clothing association to build an international exchange center for children's wear design, and set up design, research, production, exchange and paction of finished products.

To attract talented people from home and abroad, such as high-end designers and print masters, Jimo will regularly hold state-level children's wear design competition and designer salon, together with the national industry associations and domestic and foreign advanced design platforms, to seize the heights of children's clothing design.

The area will also work with the "University Design Alliance" to establish a university student practice base, to carry out deep cooperation with local children's clothing enterprises, to enhance the design and research capabilities of enterprises, to achieve the landing of design products, and to play the advantage of Qingdao designers' growing space, organize local children's clothing enterprises to organize professional training regularly, and to make up the short board of marketing and design of enterprises.

Jimo district will aim at the increasingly fast fashion and personalized consumption demand, take brand cultivation as an important measure to enhance the competitiveness of the industry, take children's clothing brand as a breakthrough, and promote the cultivation and shaping of the brand.

The joint venture with CITIC Capital and Hong textile culture has set up a 10 billion yuan industry fund for the acquisition of well-known IP resources at home and abroad for incubation. Through commercialization and industrialization, it has been pformed into consumer goods and realized value realisation. It has made Jimo a IP brand convergence place.

Relying on the "Jimo children's clothing", the first domestic clothing geographical indication in China, combined with the historical origin of Jimo children's wear, the image of "IP" of Jimo children's clothing is molded and promoted, making it a regional symbol for Jimo children's wear and Jimo's textile and clothing display.

Using 3 to 5 years, we plan to build a creative industrial park with IP image as the core, focusing on creating a whole category "IP children's paradise" which integrates "eating, drinking, playing and buying together". Regular IP licensing exhibitions, brand launches, ordering meetings and other activities will shape the new landmark of urban development.

In order to promote the integration of online and offline development, the region will take the existing market in Jimo as the basis, line the offline market and the online market as the main body, and insert the brand and Internet plus wings for the Jimo 100 billion class apparel industry chain.

The area will create a OSO innovation model for children's clothing in Jimo. Combined with the current O2O (Supply Chain + block chain) and B2C business mode, the product experience and service upgrading will be increased, and the offline terminal display pactions will be set up. The integrated service platform of the supply chain electronic business platform, intelligent asset management, intelligent storage and Jimo children's clothing collection hall will be built together, and a new wholesale business ecosystem of "smart market" will be constructed.

Relying on the online supply chain platform, working with the quality inspection center and insurance companies, the overall output standard of Jimo children's clothing is formulated, and the geographical indications, product quality inspection and quality underwriting signs are added to the clothing tag to realize the efficient and efficient management of merchants, commodities, business circles and platforms, and to promote the collective quality of Jimo children's wear brands to the sea, expand sales channels, and establish a "safety, quality and fashion" Jimo children's clothing brand.