Planning 100 Billion Textile And Garment Industry Cluster, China Textile Association Research Group To Inspect Haining

The spring breeze has swept the land of Xu village, bringing the hope and vitality of the cloth artists in spring.

Recently, Wei Qixiong, vice chairman of the China Household Textile Industry Association and director of the Ministry of industry, led a team to investigate the home textile industry in Xu village. On the spot, they visited 6 home textile printing and dyeing enterprises, namely, new times, new space, Mocha, Nigel, styb and waudley. They listened to the business and future development of the home textile industry, and exchanged discussions with the relevant personnel of Haining Home Textile City Limited by Share Ltd in China to understand the new measures for the integration and development of the market and industry.

In addition, the official of Xu Village introduced in detail the future development goal of Xu Village -- to build a hundred billion level textile and garment industrial cluster, with the help of the "one heart, two wings" industrial upgrading platform, leading to "intelligence" resources at home and abroad, and building Hangzhou Hangzhou new city with high quality.

It is reported that the purpose of this trip is mainly to grasp the production, fabric structure, brand cultivation, equipment upgrading, and professional market development of Xu Cun home textiles, analyze the status and advantages of Xu village, and take a look at the current situation of Xu village's home textile, so as to make a feasible, forward-looking and scientific industrial development planning report for Xu Cun's future development and lead Xu village's economic pformation and upgrading.

Build "one heart, two wings" platform

"Wisdom" to enter 100 billion industries

On the same day, Wei Qixiong and his party entered the government of Xu village, and exchanged face-to-face exchanges with Du Yingchi, the Secretary of the Party committee of Xu village.

Du Yingchi, the Secretary of the Party committee of Xu village, said that at present, Xu Cun has two short boards, one is the design and development of the former Road, the design vision of Xu village's cloth artists is relatively narrow, and the high-end talents are lacking. The two is the brand marketing and planning of the post road, which lacks the leading role of the large enterprises, and the size of the Xu village enterprises is generally small. There are no big trees, small grasses, and the lack of big brands, which seriously restrict the development of the industry to the high end.

In the face of these two pressing issues, how can we make up for them?

In order to speed up the upgrading of industrial upgrading platform, Xu village has set up a center of arts creation. First, we should attract talents, attract talents and upgrade the pformation of design achievements. Two, we should speed up brand cultivation, pform the development mode, introduce domestic leading companies, and install the concept of a piece of cloth into a home to create a home textile brand incubator.

In the future, the development pattern of Xu village will form "one heart and two wings". The wings are like a pair of wings that the Xu village economy will take off again. First, it will carry out organic renewal to Xu Xiang light textile village, introduce the brand area with the development of fashion industry as the new driving force for the development of Xu Cunxin, and the two is the main producing area of home textiles in the north.

Further expansion of Haining Home Textile City, echoing with the Arts Innovation Center, dislocation development, convergence of northern home textile enterprise clusters, and jointly accelerate the integration of production and development.

In order to achieve the "great dream" of Xu Cun's future, Du Yingchi said he hoped to work hand in hand with the China Textile Industry Federation and China Home Textile Association to win mutual benefits, bring in all kinds of innovative resources at home and abroad, set up a global brand Xu Village exhibition area, build brand culture, supply chain reconstruction and business mode innovation and development, create a new army of Xu Village fashion industry, build a global fashion home for fashion, China's fashion industry information capital, and release fashion trends.

Home textile city tries to promote reform and innovation

Let merchants have a sense of business.

Not long ago, the spring exhibition of Haining home textile, which ended, attracted more than 6 businessmen from all over the country to come to Xu village to purchase.

The exhibition is just over. Many exhibitors are pressing for the autumn stand. This is a starting point for the development of the service industry in Haining home textile city.

On the afternoon of that afternoon, Wei Qixiong and his party went into the Haining Home Textile City for a discussion. The chairman of the home textile city Yin Xiaohong introduced the situation of the spring furniture fair in Haining.

Faced with the emergence of new formats such as e-commerce, the traditional market is facing great challenges.

Next, how to speed up the innovation and development of the professional market and accumulate market sources and popularity has become a topic of concern to the industry.

Yin Xiaohong said that the market will not stick to its feet and pay more attention to reform and innovation and look for breakthrough points.

Next, the market will revitalize the stock, make precise combing and planning, and meet the needs of the market and enterprise format, we must try to explore, so that the market will have vitality, so that the market merchants feel a sense of gain.

This year, we will organize the market service sub unit to investigate the surrounding market, innovate the learning mode, plan and build the market intelligent logistics park, speed up the circulation of commodities and reduce the cost of logistics. At the same time, we will take advantage of the market location to integrate the fashion industry, undertake the fashion industry pfer in Hangzhou and Shanghai, and do a good job in the fashion market atmosphere of the market.

Speaking of the current situation of single market variety management, Yin Xiaohong said that it will extend to other fabrics and products gradually, enrich the market operation category, gather popularity, introduce new formats and expand market service channels.

Trying to make a single enterprise can not be well done, the market initiative, intends to start with the brand management of the village enterprises to join hands, to create curtain products, sand release, home in one of the brand display area, to provide the buyer with a taste of one-stop home decoration service platform.

6 home textile printing and dyeing enterprises

Each has its own characteristics and highlights innovation.

Zhejiang Hua Dali textile printing and dyeing is the only large textile printing and dyeing enterprise Wei Qixiong visited Xu village.

Song Huawei, general manager of Hua Dali company, introduced the basic development of the company. The company covers an area of 195 mu, has 42 production lines, and more than 250 sets of first-class dyeing equipment.

At present, the daily processing capacity of the company is 400 thousand meters, 130 tons of warp knitting and 80 tons of dyed yarn.

In recent years, the company has increased investment in innovation, with an average annual investment of 100 million yuan for printing and dyeing equipment and technical pformation.

Wei Qixiong listened to the report of the enterprise, affirmed the achievements made by the company in supporting the local industry, and encouraged the enterprises to become strong enterprises and create new brilliance.

Subsequently, we visited the company's workshop and the company's dyestuff formula laboratory.

Wei Qixiong also came to the new times weaving company for field research and listened to general manager Zhang Qingfei to introduce the development of enterprise management.

The company's main products include sand distribution, curtain fabrics and engineering fabrics (overall soft clothing). At present, the proportion of sales inside and outside the company is 7:3.

Talk about sales service of finished curtain.

Zhang Qingfei said that the future sales of finished products will be a brand new sales platform, that is, the cloud platform of cloth art, whether it is bulk orders or personalized curtains, manufacturers receive sales information delivery, and then sent to the client by cloud platform, landing to install and complete order services.

In Mocha textile, the company is the first home textile company to invite stars to speak.

The size of the company is small, but Qu Linjie, the boss of the enterprise, has a deeper complex about brand management.

Qu Linjie told himself that he took back 20 thousand yuan from Beijing Muxiyuan market to Xu Cun in 2008, and experienced three major marketing reforms. He realized the importance of brand management.

Qu Linjie said that the development opportunities of home textile industry are large and the market space is large. The company will bring better development to Mocha through the service channels of finished curtain, wall cloth and soft clothing design.

In the new space cloth company, "from the exhibition of Shanghai last August, the" modern beast "brand wall cloth has been favored by merchants." Jiang Ligen, chairman of the company, introduced this exhibition to add confidence to the company's management of wall covering.

In the exhibition hall of the 7 floor of the company, there is a high-end embroidered wild animal picture wall covering, which sells for up to 100 thousand yuan, and has a certain artistic value. The wallcloth is vivid, with a strong sense of hierarchy and bright colors. The design of this wall cloth only costs 40 thousand yuan.

At the Beijing wallpaper Fair held in March this year, the "modern beast" has attracted a lot of attention, and the "modern beast" brand has won the ten largest wall covering brand in China.

At present, the company has 400 distributors and more than 10 franchise stores.

In April this year, the company will conduct 12 free training for distributors around the country, and increase the intensity of the company's service regional network.

The company plays the wall style of "personality, fashion and publicity". It provides waterproof, antifouling and oil resistant high-end wall covering for people who love beauty.

Chen Yuanfeng, chairman of the Niger textile company, introduces the company's main and middle quality, plain colored sand, which shows a modern and simple style, and its products are mainly exported to Europe and the United States.

The company has rich varieties of raw materials, such as chenille yarn, special yarn, slubby yarn and big belly yarn, with both hemp and viscose varieties.

The company has 30 looms, and the monthly output is 180 thousand Misha. The price range is 20-70 yuan.

Last year, the company set an output value of 70 million yuan.

Zhang Yongming, chairman of the company, introduced that he had made quilts since he was 18 years old, and nearly 30 years of weaving.

In the past 30 years, he has gone through several businesses.

In 1998, he bought 13 acres of land in Xu Lane and founded Ya Yi textile. After that, he went to Jiangsu and Siyang to run a factory with friends from the industry. He also went to the village of Shen village to buy the site. Now he started the second stage 15 acres of land.

Last year, the company achieved sales revenue of 270 million yuan, of which foreign trade accounted for 70%, and domestic trade accounted for 30%.

The company's main products include sand distribution, curtain cloth and wall cloth.

"Our family work in enterprises.

When my son finished reading from the UK, his wife was also graduated from Zhejiang University, and his daughter and son-in-law. I feel that the younger generation has knowledge and ideas, and is very helpful to the development of all aspects of the company.

Now, our two generation of cloth artists are working side by side to carry forward the new development of the industry.

Zhang Yongming said.