Sun Ruizhe And His Colleagues Investigated Wenzhou: Writing New Brilliance Of Textile And Garment Industry With Ingenuity And Innovation

On the 14-15 day of March, Sun Ruizhe was led by the president of China Textile Industry Federation, vice president of China Textile Industry Federation, Chen Dapeng, President of China clothing association, Feng Dehu, President of China Textile Construction Planning Institute, Yang Jinchun, executive vice president of China clothing association, and research group composed of Yan Bo, deputy director of industrial economics research center of China Textile Information Center, and conducted field research on the development of Wenzhou textile and clothing industry.

In a short span of a day, the research group visited 5 enterprises in depth, held 1 seminars, and had a deeper understanding of the development of Wenzhou's clothing industry.

Wenzhou is a famous city of clothing in China.

As one of the earliest and most active regions of China's private economy since the reform and opening up, Wenzhou's garment enterprises are booming and play a decisive role in the layout of China's textile industry.

According to statistics, in 2018, there were 192 enterprises in Wenzhou clothing industry, achieving 26 billion 310 million of the main business revenue, an increase of 18.1% over the same period last year, with a total profit of 2 billion 580 million yuan, an increase of 40.2% over the same period last year.

Among them, the sales value of industry is over 28 yuan, over 500 million and 3, and over 10 billion and 1.

At noon on March 14th, the research team first came to Xia Meng Yi Jie Garments Co., Ltd. (hereinafter referred to as Xia Meng).

In 2003, the company was jointly established by China Xia Meng Garments Co., Ltd. and Italy Zegna (Ermenegildo Zegna). It is a clothing manufacturer specializing in the production of high-end men's suits and men's wear. It is also the first batch of enterprises in Wenzhou to operate internationally and introduce information system.

Chen Xiaoxiang, chairman of the group, gave a warm and detailed introduction to the development and experience of the company since its cooperation with Zegna.

He said that the biggest change brought about by international cooperation is the standardized operation and operation.

Since 2003, enterprises have been paying social insurance according to the actual wage income, which is far higher than the minimum wage income of the government and the policy requirements of 30% employees.

Over the years, "taking the courage and taking the initiative" has promoted the operation efficiency and ability of the enterprise.

In today's increasingly standardized business environment, fulfilling social responsibilities fully enables enterprises to accumulate strong competitive advantages.

Enterprises attach great importance to product quality and focus on processing and manufacturing.

This makes Xia Meng's quality a benchmark for clothing industry in the new era.

During the investigation, Sun Ruizhe was very concerned about the development of Xia Meng's own brand. Chen Xiaoxiang introduced the reasons for the gradual withdrawal of the Xia Meng brand, the ongoing exploration, and the planning of the future brand building.

Inventory is the core issue of business brand building and operation. Xia Meng is exploring the zero inventory of garments by way of pattern innovation, so that storefront is warehouse.

At present, the company has a flagship store operating in Shanghai, and will be fully promoted after its maturity.

The research group gave full recognition to Xia Meng's dedication to quality, his ingenuity, international exploration and high standard operation.

Sun Ruizhe pointed out that with the development of social economy, a more equitable industrial development environment is taking shape.

The private economy and the state-owned economy, domestic and foreign investment, online and offline, the new economy and the traditional economy will be more fair competition, bad money drives out good money, and irregular regulation will be less and less.

He said that enterprises such as Xia Meng, who attach great importance to social responsibility and have high standard and standardized operation, will have greater potential for development in the future.

The second stop of investigation is Wenzhou bagpipe dress limited company (hereinafter referred to as bagpipe).

Bagpipes are a brand management enterprise of high-end fashion women's clothing and high-end children's clothing.

As the first batch of women's clothing enterprises in Wenzhou, the company is an outstanding representative of differentiation and dislocation development.

General manager Wang Jianou said that over the years, enterprises have always attached importance to design, style innovation and independent brand building. The women's clothing brand "Bagpipe bagpipes" is mainly for the 30-40 year old urban new women, and is the top 50 Chinese women's clothing.

The children's clothing brand "ff&dd" is positioned at the top end, and the market responds well.

On the afternoon of March 15th, the research team came to the Cmi Holdings Ltd to carry out research.

Chairman Wu Zhize and the research team communicated the operation and development plan of the good bird.

As an industry leader, the good news bird insists on innovation and development. It is the explorer, forerunner and leader of the industry.

In the face of the new situation, we have explored a way of "personalized customization, large-scale production and brand marketing".

The company created the cloud wing intelligent manufacturing architecture system based on the "MTM intelligent manufacturing pparent cloud factory" as the main body, the "private custom cloud platform" and "sharing big data cloud platform".

This resulted in a 50% increase in production efficiency and a reduction in the total clothing category from the order to delivery time to 15 days on average to 7 days.

At the same time, material consumption decreased by 10%, energy consumption decreased by 10%, and production personnel was reduced by about 10%.

In recent years, enterprises have focused on strengthening brand building and marketing channel construction, accelerating brand influence and core competitiveness.

The three major departments, including the Phoenix bird, the treasure bird and Phoenix International, have been established to carry out the operation of the enterprise.

The company's channels are constantly enriched, forming a good situation of mutual support between sales and experience under online and offline.

In recent years, the research group has highly affirmed the development of the birds.

Subsequently, the research team came to the East Mongolia Group Limited.

The company is a group enterprise which integrates fabric development, high-end men's wear ODM, intelligent clothing production equipment, advanced customization, brand operation, international trade and other businesses.

Chi Huijie, chairman of Dong Meng, introduced and displayed the brand development, functional fabrics and equipment to the research team.

On the basis of casual suits, enterprises continue to carry out product innovation and launch new categories such as western, casual wear and slacks. They are gradually becoming the benchmarking enterprises in the domestic high-end men's wear ODM industry.

At the same time, enterprises actively develop automatic bed cutting machine, automatic sewing equipment, intelligent surface accessories storage system, intelligent hanging storage sorting system, retail store management and supply chain management system, etc., providing an overall solution for brand personalized development and fast reverse delivery.

The East Mongolia clothing intelligent production research institute has been awarded the Zhejiang provincial key enterprise research institute.

15 evening, the research team also made a special trip to investigate the European angel &D-HARRY flagship store.

The Shanghai Jia Han industry Co., Ltd. is a rising star of Wenzhou women's clothing brand. It is a new fashion force growing up in the tide of innovation and entrepreneurship.

Ye Jie, general manager of the company, enthusiastically introduced the company's present situation and future vision to the research group, and displayed the display products.

It is understood that Jihan industry was founded in 2005, is a professional design, production, sales, brand management in the brand of women's clothing business.

At present, there are four brands, such as "EUROANGEL", "D-HARRY", "your moon yuan Mu high customization" and "Y-61 parent child business card". They are positioned in fashion clothes, knights retro, dress and so on, and have a high degree of recognition and recognition among consumers.

At present, the two brands of "EUROANGEL" and "D-HARRY" have more than 150 stores in China.

Jiaxing Korea is developing rapidly to the first line of business travel fashion brands and internationally renowned women's wear brands.

During the survey, the research group also held the spring seminar of the China Textile Industry Federation and the 2019 China business men's round table conference with the representatives of local textile enterprises and suppliers in Wenzhou.

The meeting was chaired by Chen Dapeng, vice president of China Textile Industry Federation and President of China clothing association.

Chi Huijie, chairman of Wenzhou clothing trade association and chairman of ASEAN group, first introduced the basic situation of Wenzhou's textile and garment industry.

He pointed out that the growth of Wenzhou's clothing industry is very good, but the development of the garment industry is slower than expected.

In 2017, the China clothing association made the custom tailor of Wenzhou clothing, and the rapid development of fashion customization brought changes to the concept of local enterprises.

Enterprises begin to enhance design, intelligent manufacturing and management capabilities.

Market changes also bring new opportunities for Wenzhou regional brand promotion and clothing brand development.

Wenzhou clothing is ushering in new development.

Shen Yingqin, chairman of Zhejiang Joe's apparel Limited by Share Ltd, said that as China's economy rises, the Chinese dress culture will be promoted, and the business elite can show themselves better on the world stage. Chinese costumes are duty bound.

He introduced the basic situation of China business men's clothing research center and the industry practice of Zhejiang's Limited by Share Ltd, and analyzed the challenges and pressures facing the development of men's clothing enterprises.

In the face of the future, Shen Yingqin is confident that "the pursuit of quality and continuous innovation will continue to provide vitality for the continuous improvement of the manufacturing industry."

Shandong Nanshan Zhi Shang Polytron Technologies Inc chairman and general manager Zhao Liang, chairman of Wenzhou Wendi Garments Co., Ltd., Yang Jun, general manager of Zhejiang Sande textile and Garment Co., Ltd., Jiang Xuan, general manager of Wenzhou Sanji Garments Co., Ltd., Wu Bangdong, chairman of Huang Ruidong, chairman of the group, Huang Ruidong, chairman of the French group, Peng Xing, Hubei vice chairman of Miya Wool Textile Co., Ltd., Xu Yizhen, vice chairman of Li system, Yang Qiuwei, chairman of the Zhejiang Knitting Clothing Co., Ltd., chairman of Xia Meng clothing, vice president of Lenovo venture capital group, and director of Shengjing Internet Association Innovation Research Institute.

In a cordial and friendly atmosphere, each side expressed its own views, fully exchanged, inspired wisdom and formed multiple consensus.

At the meeting, Feng Dehu, President of the China Textile Construction Planning Institute and President of Zhejiang garment industry association, said that Wenzhou has already built the banner of Chinese business men's clothing, and how to link the future is very critical.

It is necessary to integrate the live data, small data and big data to identify the market orientation and understand the DNA after 90.

We must lay a solid foundation, strengthen flexible production and lean manufacturing training, and welcome the coming of 5G era.

Sun Ruizhe highly affirmed the efforts and achievements made by Wenzhou's clothing industry for development.

In response to some of the feelings and thoughts of enterprises, Sun Ruizhe said: "in the face of problems, we must first judge what we can change and what can not be changed.

We can not change the great changes in lifestyle and mode of production in the context of the Internet, and we can not change consumers' hearts in pursuit of good quality, low price and beauty.

The trend is irreversible, and we must go with the flow.

What we can change is the social cognition of the industry, the guidance of government policies, and ourselves.

Sun Ruizhe pointed out that China's textile industry is one of the most potential industries to take the lead in entering the ranks of the world's manufacturing powerhouses, and the competitive advantage accumulated over the years has not been surpassed by any country in 20~30.

Textile and garment industry is an important industry to solve employment problems, and is China's first net export earning industry.

But at present, there is a huge gap between the contribution of industry and social cognition.

There is still a certain distance between manufacturing capability and better meeting consumer demand. Therefore, enterprises have many things to do.

To drive innovation, improve efficiency and increase flexibility, we must change the aesthetic attachment to the outside world, establish cultural self-confidence, and develop green and ecological harmony.

Finally, Sun Ruizhe concluded that today's theme is "new manufacturing, chain future". The new manufacturing is intelligent manufacturing, green manufacturing and service manufacturing. At the same time, we must have the spirit of craftsmen. The future of chain is to link up the upstream and downstream industries chain, link production, research and research, and link cross-border resources.

In the process of investigation, we saw the steady atmosphere of Wenzhou men's clothing industry and also felt the fashion change of Wenzhou women's clothing industry.

In the heat of reform and opening up in Wenzhou, intelligent production and customization are combined here, internationalized operation and localization wisdom.

The leading industry is leading innovation, and the emerging force is booming. A thriving Wenzhou textile industry is rising.