Sanfo Outdoor Signed Swiss Brand X-BIONIC, Focusing On Natural Bionics Technology Research.

The famous outdoor brand Beijing Sanfo outdoor products Limited by Share Ltd (hereinafter referred to as Sanfo outdoor) announced in April 1st that the company held a strategic cooperation signing agreement with X-BIONICAG company (hereinafter referred to as "X-BIONIC") in Sanfo outdoor headquarters in March 30th, and signed the "Sanfo outdoor and X-BIONIC strategic cooperation framework agreement" (hereinafter referred to as the "agreement").

The first cooperation period of the "agreement" is 10 years. Sanfo outdoor is the only strategic partner of X-BIONIC in China. All the technology, patents, brands, products and other resources of X-BIONIC will be limited to Sanfo's outdoor landing market in China (X-BIONIC and other international brands). X-Technology's technology, patents, brands and products will cooperate with Sanfo outdoor to enter the Chinese market through specific consultations.

The two sides will set up a R & D design center for athletes, professional athletes, Winter Olympic athletes, special forces, fire fighters, astronauts and other world-class quality products, and expand Sanfo outdoor as a leading enterprise in sports, leisure and innovation.

At the same time, the two sides build a new retail system with experience, digitalization, technology and fashion.

In addition, the two sides will establish a natural bionics center, dedicated to natural bionics technology research, and are committed to introducing X-BIONIC decades of research achievements in bionics, and will apply these technological achievements to develop high-quality products that effectively serve human movement and life.

X-BIONICAG is registered in Switzerland. X-BIONIC brand is a leading international technology and fashion brand. It focuses on designing and developing high-tech sports products, and has bionics laboratory in Italy, focusing on bionic technology research and application.

X-BIONIC has about 800 international patents. IF ranks nineteenth in global innovation. It has won 34 German red dot design awards, 71 PlusX awards, more than 600 awards and test champions.

Sanfo outdoors said that the company was cooperating with X-BIONIC, the deep - seated strategic cooperation of the wholly owned subsidiary of Beijing travel mouse outdoor products Co., Ltd. in China since January 1, 2019.

X-BIONIC's technology, patents, brands and products will all come to the Chinese market through Sanfo outdoor. The two sides will set up a product research and design center, developing, designing and producing high-tech and high-performance sports products of various categories to serve the public and professional consumer groups in China and the whole world. The two sides will set up the natural bionics center, study bionics technology, and introduce X-BIONIC decades of research achievements in bionics, and then pform into products that can improve athletic performance and improve the quality of life.

The implementation of these projects will help companies rapidly build new strategic business segments of R & D, design and production of high-tech sports products, which will have a positive impact on the future business development of the company.

According to public information, Sanfo outdoor is a multi-channel chain retailer with outdoor outlets and outdoor outdoor products as the main supplement, and offline outlets on the same line.

The company distributes and distributes more than 400 middle and high-end professional outdoor sports brands at home and abroad. The products are divided into three categories: outdoor clothing, outdoor footwear and outdoor equipment, covering many outdoor scenes such as mountaineering, camping, hiking, skiing, self driving, riding, rock climbing and so on.

At present, Sanfo outdoor has become a well-known international outdoor brand agent in China, including Swiss sports innovation brand X-BIONIC, Italy sports safety protection brand DAINESE, France Centennial sports brand JULBO, Swedish fashion outdoor clothing brand KLATTERMUSEN, Sweden sports protective brand POC, German professional gloves REUSCH, etc.

During the reporting period, the company strengthened the development of ice and snow products agents and sales channels.

According to the financial report, in 2018, Sanfo's outdoor business income was RMB 420 million yuan, an increase of 19.62% over the same period last year. The total profit reached 6 million 452 thousand and 200 yuan, an increase of 148.20% over the same period last year. The net profit attributable to shareholders of listed companies was 5 million 28 thousand and 700 yuan, an increase of 138.96% over the same period last year.

By the end of 2018, the total assets of the company amounted to 871 million yuan, and the net assets attributable to shareholders of listed companies were 639 million yuan.

By the end of the reporting period, Sanfo outdoor has opened 40 professional outdoor products chain stores in 17 cities, including Beijing, Shanghai, Nanjing, Hangzhou, Chengdu, Shenzhen, Shenyang, Changchun, Qingdao, Shijiazhuang, Shijiazhuang, Suzhou, Suzhou, Qingdao, China, Nanjing, China and Hangzhou, covering an area of about 17 thousand square meters.

Zhou Chunhong, Sanfo outdoor director, deputy general manager and Secretary of the board of directors, said before that the company is committed to creating a business model of "three outdoor sports products + sports events + parent-child outdoor parks".

The R & D and sales of outdoor sporting goods and the expansion of channels are still the core business segments of the company.