Gome'S New Business Has Seen An Increase Of 368% In The U.S.
Gome retail released a performance report that the sales revenue of the company in 2018 was about 64 billion 356 million yuan, down 10.09% compared to the same period last year. The loss attributable to the parent company owner was about 4 billion 887 million yuan, and the loss was 450 million yuan in the same period last year.
During the reporting period, Gome's social networking project "GMV" increased by about 368% compared with the same period last year, and the new GMV business, such as the family's overall solution cabinet integration, increased by about 116%, the GMV of intelligent products increased by 89%, and the service GMV grew by about 51%.
Gome said that the group is in the critical stage of strategic pformation, and the new business growth has seen a prototype and has confidence to go out of the new retail Road with Gome characteristics.
In the future, Gome will strengthen its layout in the following aspects:
Under the offline store network, Gome will continue to focus on promoting large scale comprehensive experience stores in a second tier city, and diversify the family life style consumption experience scene.
It is expected that in 2019, 16 large-scale comprehensive experience shops will be opened, and nearly 200 new power houses will be opened in the urban building materials market.
At the same time, in the three to six lines of cities to export high-quality supply chain, the rapid realization of the county level market coverage, the key to join the mode.
In 2019, 500 franchised stores and 200 self run County stores are expected to open.
In terms of new business, Gome has reached strategic cooperation with many well-known cabinet brands.
In 2019, more than 100 stores will be introduced into the cabinet business.
At the same time, Gome will focus on big data and IoT system by building the whole house smart home, and provide users with an open and intelligent family integrated solution.
In addition, Gome will continue to build a sound service system through three initiatives: "service product, professional service team, and commodity lifecycle service".
Service products include home installation, home cleaning, home maintenance, home recycling and so on.
At the same time, Gome will continue to create a comprehensive upgrade of user experience by providing security, synchronizing, buying goods, "first arrival", first tier city "day up", county "next day" and "late payment".
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