Business Skills: H&M Tmall Flagship Store Reopens On Idle Fishing Line

What can a bag of old clothes exchange for?

Perhaps you have noticed in H&M's offline store that you can get a 15% off coupon if you recycle a bag of old clothes.

Now, online can complete this series of reservation operation, courier little door free pick up old clothes, you can get ants forest energy 790g and H&M Tmall flagship store full 300 minus 30 yuan coupons.

H&M Tmall flagship store reopens the fishing line

Recently, as long as landing at H&M's Tmall flagship store, click on the home page "old clothes recycling" entrance, you can complete a series of operations on the online recycling clothing through leisure fish.

Old clothing recycling includes clothing, home textiles, etc., regardless of brand and old losses, as long as more than 5 kilograms, there will be couriers in accordance with the agreed time free to pick up old clothes.

After the recovery order is completed, the user can receive a full 300 minus 30 H&M Tmall coupons in the order page and collect 790g ant forest energy within 24 hours.

Landing at H&M's Tmall flagship store, clicking on the home page "old clothes recycling" entrance, you can complete a series of operations on the online recycling clothing through leisure fish.

This is also the first attempt by H&M to combine old clothes recycling projects with online recycling methods worldwide.

Mr. Magnus Olsson, general manager of H&M Greater China, said: "I am very glad to cooperate with Alibaba this time and convey our old clothes recycling plan to more consumers through the leisure fish platform.

As the first fashion company in the world to implement the old clothes recycling plan, H&M constantly deepens the concept of closed loop fashion mode.

In 2018, H&M group recovered more than 450 tons of textiles in the Chinese market, hoping that through this cooperation, we can attract more consumers to pay attention to the future of sustainable fashion.

In 2013, H&M launched an old garment recycling program across the globe to reduce the environmental impact of textile waste.

This environmental behavior has also received great attention and support from consumers.

Originally, consumers mainly participated in the two ways by directly taking clothes to offline stores or by booking 100 free logistics quotas per month by the H&M public number.

Through this cooperation with leisure fish, consumers can complete the whole process of clothing recycling, obtaining coupons and using coupons online directly at home, which greatly improves the efficiency of recycling.

With the popularity of recycling economy and so on, more and more people choose to recycle old clothes instead of simply throwing them into the trash cans.

As an advocate of new lifestyle, leisure fish has been in the recycling area of old clothes since March last year, and has attracted more than 1 million users. More than 10 thousand tons and about 40 million old clothes have been reused scientifically.

In fact, leisure fish have been pushing different types of recycling.

Over the past few years, leisure fish has provided various kinds of non physical rewards to consumers who support environmental protection in order to promote "X for old products", including flowers, red envelopes, panning tickets, movie tickets, Youku members' interests, etc.

Hu Xiaobo, who is responsible for fishing related recycling business (flower name: Xuan Sheng), said: "this is also an innovative mode in our recycling business, to encourage more people to participate in an environmentally friendly lifestyle."

Green has become another label of the new way of life advocated by leisure fish.