Stripping The Last Non Luxury Brand Kai Yun Group To Complete "Pure Luxury" Pformation

The French luxury group Kering (Kai Yun group) cleared the last non luxury "murmurs".

According to media reports, the sale of Kai Yun group's outdoor sports brand Volcom to Authentic Brands Group, a brand management company, was officially completed on Tuesday. This means that the group has formally formed a pure luxury position.

The specific amount of the paction is not disclosed.

It is understood that Kai Yun group was founded in 1963.

Formerly known as the Reno spring redo group, it was later renamed the PPR group.

In 2013, it was officially renamed Kering.

At present, Kai Yun group is positioned as the global high-end boutique group. Its business includes a series of well-known fashion, leather goods, jewelry, watches, including brands including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, baimandandu, Dudu, Qeelin, Athens watch, GP PERREGAUX table, etc.

In the world's three largest luxury group, Kai Yun group is relatively "grassroots".

Early timber trading started, and then extended to the building materials industry.

In 1992, we bought 100 years old Paris spring department store and entered the retail business.

In 1999, it acquired Gucci and entered the luxury industry formally. After that, more than ten brands such as Saint Laurent and Bottega Veneta have been acquired.

In 2003, it began stripping wood and retail businesses, focusing more on luxury goods and sporting goods.

Volcom is an outdoor sports gathering and surfing and ice sports brand in California, USA, founded in 1991. It was bought by Kai Yun group in 2011 for 608 million dollars.

In recent years, Kai Yun group has focused its focus on resources and its luxury brand. In 2018, it further clarified the positioning of luxury goods group and stripped off a series of sports and designer brands.

In January last year, the group split its sports brand Puma equity and allocated most of its shares to the group shareholders. In March, it sold the shares of the British designer brand Stella McCartney 50% to the designer herself, and launched the last non luxury brand Volcom in April.

At the same time, it terminated the cooperation with German designer Tomas Maier; in June, the British designer Christopher Kane was stripped by way of resale interest.

Due to its core business, Kai Yun group's sales increased by 29.4% to 136.65 euros in the fiscal year ended December 31st last year, and its operating profit rose 46.6% to 3 billion 944 million euros compared with the same period last year. The luxury sector's revenue grew by more than 20% in the 8 quarter, and its growth rate has obviously exceeded that of the fashion leather Department of rival LVMH group.

Among them, flagship brand Gucci sales exceeded 8 billion euros.

In March this year, Kai Yun group also made a new revision to the official website. It broadcasts videos of brands such as Gucci, Saint Laurent and Balenciaga in the position of banner, which is interpreted as the positioning of Kai Yun group to strengthen its "pure luxury group".

Author: Wang Xiaoran Kong Yaoyao