Official Launch Of The China Fashion Fabric Design Competition, BV 2019

In March 29th, the media promotion meeting of the "China silk fashion BV 2019 China Fashion Design Competition" was held in Keqiao, Shaoxing, Zhejiang. Li Bo, deputy director of China Textile Information Center, Chen Baojian, chief engineer of the national textile product development center, Xu Shu, director of creative industry service center of China Light Textile City, Keqiao, Feng Xin, vice president Feng Xin of downstream business and vice president of business development of Sai Deli group attended the meeting.

In addition, 50 representatives from the national textile product development base enterprises in Keqiao district and surrounding areas of Shaoxing, representatives of Chinese popular fabric enterprises and representatives from the industry participated in the event.

China fashion fabric design competition is jointly sponsored by the China Textile Industry Federation, the China Textile Information Center, the national textile product development center and the China Light Textile City Construction Management Committee. It is hosted by Shaoxing Hua Yi Shui Jia Textile Technology Co., Ltd. and China Women's wear fabric fashion trend research institute.

"BV" 2019 China fashion fabric design competition is sponsored by Sai Deli company.

On the basis of previous regular events, the Organizing Committee of the event and the company jointly set up the "excellent Cox BV Market Application Award" and "the excellent award of the BV silk yarn sponsorship enterprise".

"Knitted and woven fabrics that are sent to the" BV "market application award of the company are required to contain the BV BV fiber produced by Sai Deli company. The content of the BV fiber in the fabric is not less than 30%, and the product category is not limited to fashionable women's clothing, it can cover leisure, shirts, underwear, cattle and home textiles.

Zhu Lijuan, deputy director of China Textile Information Center's Industrial Cooperation Department, talked about the competition.

Agglomeration of industries and linkage innovation

China fashion fabric design competition was first held in 2017. It is not only a pioneering and leading national industry activity, but also an important component of Keqiao fashion day and Keqiao fashion week. The successful two consecutive sessions have already formed certain influence in the industry.

The competition takes "technology and fashion" as the core, gathering the strength of the industry, the source of fashion and the trend of science and technology, aiming at enhancing the creativity of Chinese fashion fabric design, reconstructing the new competitive advantages of the fashion and creative industry, and promoting the fashion pformation of China's textile industry.

In cooperation with the "BV 2019 China fashion fabric design competition", in 2019, China Textile Information Center, national textile product development center and sadeli also jointly launched the "sadeli BV fiber product development technology innovation alliance".

Turning to the original intention of cooperation with Sai Deli, Li Bo said that Sai Deli group is the world's leading manufacturer of cellulose fiber, attaches great importance to corporate social responsibility and sustainable development, and has made an industry leading role in technological innovation and green development.

Technology driven, fashion connotation and green civilization promote the organic integration and sustainable development of the industrial chain upstream and downstream, which is a consensus for the two sides to reach cooperation.

He also pointed out that China Textile Information Center is the largest comprehensive public service organization in China's textile industry, and is committed to promoting the pformation and upgrading of textile industry and sustainable development.

Over the years, through joint efforts to create state-level, international and authoritative innovation carriers, we have built a platform for the whole industry chain cooperation and a product development concept based on popular trends and market demands. We have achieved fruitful results in the integration and innovation of multi-party high-end resources such as industrial clusters, textile and garment enterprises.

This time, we will encourage and guide enterprises to establish a brand new product development mode from the source of fiber materials.

Xu Shu pointed out at the meeting that Keqiao has always paid attention to the cultivation of fashion fabric enterprises, design talents and brands. In the first two events, Keqiao fabric enterprises declared enthusiastically and performed well. The number of entries in the competition for two consecutive years accounted for about 50-60% of the total number of entries, and the prize winning products were also rare.

From the perspective of the national textile industry as a whole, the products of Keqiao textile fabrics enterprises are very competitive in terms of innovation, popularity and market application.

The hosting of the event has benefited the textile industry of Keqiao, such as training a group of designers through the contest, including a top ten fabric designer in China.

Turning to Keqiao's policy support and guidance for the textile industry, Xu Shu introduced Shaoxing as a pilot project to upgrade Zhejiang's traditional industries, and Keqiao was the focus of the pilot project.

The industrial support policy has been very strong. The government has awarded 10 million of the annual policy support funds to support the upgrading of Keqiao's industrial fashion. It mainly focuses on four directions: first, to support the introduction and cultivation of design institutions and design talents; two, to support the construction of design garden areas and platforms; three, to support the construction of fashion activities and fashion atmosphere; four, to support Keqiao to build large-scale fashion service platforms, such as hosting the fashion fabric design competition, Keqiao fashion week and other authoritative industry activities.

As the first enterprise to be named the China fashion fabric design competition, what are the most concerned factors of the company?

In response, Feng Xin, vice president of Sai Lee Group's downstream business and enterprise development, said at the meeting that Sai Deli had completely defined cellulose fibers from "excellent technology, excellent ecology and preferred partners".

Sai deli's world leading fiber technology, practical experience in sustainable and excellent ecosystem, can achieve docking with preferred partners in a good environment of high quality resource gathering in Keqiao, further convey Sai deli's product innovation concept, and guide brand orders and business cooperation to the attention of creative works.

"World textile looks at Keqiao. In Keqiao, we can cross to the most creative power of weaving and dyeing and finishing.

In terms of technology, ecology and fashion, China's fiber companies, China's cloth factories and cotton mills have basically reached the trend of leading the world.

Feng Xin said.

As one of the largest manufacturers of cellulosic fibers in the world, Sai Deli is also the first cellulose fiber manufacturer in the world to win the OEKO-TEX MADE IN GREEN product label, which belongs to Singapore Golden Eagle Group.

Since its entry into China for 17 years, Sai Deli has constructed a sustainable development system from many aspects such as scale production, whole process control, differentiated customization, whole process certification, industrial chain collaboration and brand promotion. Its high quality natural fiber comes from renewable plantation, widely used in all kinds of textiles and skin care products, and is famous for its excellent performance and comfortable experience.

Zhang Xiaolei, deputy general manager of Sai Deli sales

At the meeting, Zhang Xiaolei, deputy general manager of Sai Li Li, introduced the BV fiber products of Sai Deli.

He pointed out that in view of the different spinning characteristics, Sai Taili customized the development of BV fiber to meet the best usage efficiency and the highest quality requirement of the downstream customers, which is a upgrading for the traditional cellulose fibers.

Moreover, the yarn made of BV fiber can improve the fabric performance and break through the tradition.

For example, he said: using BVF0.9D, 1.0D fine denier fiber and cotton blended, made of plain cloth feel soft, smooth cloth, good dyeing performance, reduce costs (replace long staple cotton), and reduce the risk of printing and dyeing; using BVM50/60 yarn and nylon interwoven Rome fabric, fabric has elastic and bone feel, but also without soft handle, anti pilling pilling has improved.

At the same time, it can provide excellent quality eco endorsement, unique tag system and traceable virtual certificate, which can help downstream fabric suppliers and terminal brands.

Over the past year, Sai Lee has focused on improving the quality of raw materials, linking up sustainable development with the industrial chain, and blossoming flowers in technology innovation, fiber trend publishing, partnership cooperation, brand marketing and so on. It has injected technology, fashion and green elements from the source of fiber, and has promoted the product innovation of downstream cotton mills, fabrics and brand enterprises.

It is reported that in addition to the "BV" award, the gold medal, silver medal, bronze medal, Fashion Color Award and innovation and technology award are also set up.

Domestic and foreign textile and garment enterprises, textile design professional organizations and independent fabric designers can participate in the competition. The products must be made of mass produced fabrics. The application area is mainly fashion women's clothing. The products for examination and approval are free from the appraisal fee. The deadline for declaration is June 28th. The participating enterprises can register on the http://competition.fabricschina.com.cn/, the official website of China popular fabric.

The award-winning enterprises will be invited to participate in the "2019 China Fashion Fabric Design Competition Award Ceremony", and will also be invited to participate in the fashion brand special meeting and other promotional opportunities.