Sports Apparel Industry Predicts New Development And New Opportunities In 2020

Recently, Fu Yuanhui's 100 meter backstroke won the news of the first time, the whole movement again sensation.

According to relevant sources, next, many suppliers of sports brands should start directly looking for Fu Yuanhui's champion to endorse their sports apparel products.

Nowadays, sports have become a trend in China, especially young people from 80 to 90s.

Sportswear enterprises will seize this opportunity to launch sports products that young consumers like.

If you observe carefully the clothes of the people around you in daily life, you will find that more and more people like to wear sportswear and sports shoes with all kinds of sports brands.

Moreover, after the popularity of the movement, people are becoming more and more fond of sports.

They started out for hiking, partners to climb mountains, and even more young people chose to take part in the national marathon.

They can ski and surf.

So nowadays, sports shoes such as sports shoes, assault clothing and ski wear are all popular sports brands.

It can be said that outdoor sports clothing has become one of the most popular sportswear products.

In addition, the Winter Olympic Games in Beijing will be held in 2022. When the major sports brands are ready, they will always be ready to catch the Winter Olympics, a market for the "gold digging" site.

This will be a new development and new opportunity for the sportswear industry.

Moreover, according to the report issued in the 2018 white paper on China's ice and snow industry, it is estimated that the number of direct participants in China's ice and snow sports in 2025 will reach 50 million.

At that time, ice and snow sports events will directly drive about 300 million people to participate in ice and snow sports.

That is to say, in 2020, the overall development scale of the ice and snow industry will reach 600 billion yuan.

Sportswear industry will not give up this rare opportunity to develop, and will strive to participate in this "gold digging" campaign to seize more market share.

As a matter of fact, the scale of the new development of sportswear market will be larger, because the scale of the development of an ice and snow market is so huge.

Moreover, the current trend of outdoor sports has not dispersed, and even has obvious growth trend.

With the national fitness campaign, social interaction has directly promoted the development of Chinese outdoor sportswear, and the performance of outdoor sportswear is very superior.

For example, the outfit is the first choice for outdoor enthusiasts, because it allows you to walk in a stormy environment and block all rain and cold winds.

It is a super light functional coat that can control the temperature of the athletes all day.

At the same time, according to the needs of mass consumers, outdoor sportswear is designed closer to the clothes in our daily life.

So nowadays, many people often wear professional hiking pants to go shopping with their colleagues.

Moreover, more and more people are now directly wearing sportswear to work.

In addition, our younger generation is pursuing higher quality material life and is not satisfied with the sportswear worn everyday.

We need more professional clothing with a sense of design.

Therefore, the consumption group of outdoor sportswear is increasing, and the scale of outdoor sportswear market is increasing day by day.

In outdoor sports, most of them are male athletes. However, in recent years, more and more women have joined the outdoor sports fitness ranks, and the female outdoor sports market has begun to develop continuously.

At present, many outdoor sports apparel enterprises have chosen to invest more marketing resources in the women's sportswear market, and even begin to stress the new concept of "Outdoors" and lifestyle brands.

For example, ladies can wear outdoor sports coats in commuter subway or chill streets, because their reflective, thermal and ductile properties can be used.

At the same time, in addition to the development trend of outdoor sports apparel market, many sportswear brand joint T-shirts also launched a joint name war with the leisure development brand.

The so-called "joint T-shirt" is a special T-shirt designed by a clothing brand and a famous fashion designer. Its unique design style is often much more expensive than the original brand product.

However, many consumers are particularly keen on buying T-shirts with joint funds, not only because they drive them to pay the bill, but also highlight their individuality.

Nowadays, the super hero IP created by man Wei film and DC film is burning all over the world.

Many domestic sports brand clothing enterprises have also begun to request cooperation with them, in order to highlight their sportswear brand internationalization.

But the joint T-shirt of the sportswear brand market began to have the latest opponent, that is, the leisure clothing brand market with the Chinese local culture as the theme.

Recently, a well-known enterprise brand Hai Lan home began to take the Chinese local culture as a new development of the joint T-shirt.

Harean's home has chosen to cooperate with the classic "haunting heaven Palace", focusing on the theme of "rekindling classic heroes and returning heroes", preparing to open a joint T-shirt immersive hard core game for consumers.

In addition, Hai Lan's family, with the help of the national hero IP, has launched a series of joint T-shirts, Burma classic feelings.

At the same time, these joint T-shirts include parents, clothing and so on, so that T shirt culture is no longer the exclusive sport tide card.

In fact, the joint T-shirt is a fast fashion development, very much in line with the current young people's passion for passion, brand management is reflected in the "fast fashion, more money, less quantity."

Therefore, the joint T-shirt of the casual wear brand also has a certain impact on the sportswear brand industry.

However, whether the sportswear industry or the casual wear industry will bring some economic prosperity to the clothing market, we hope that both can go hand in hand.