Shenzhou'S International Market Value Has Reached 70 Billion Yuan, And The Chairman Is Worth 50 Billion.
Speaking of the clothing industry, we may think of some famous brands such as UNIQLO, Zara, and famous Anta and Lining in China. They are all big guys in the Chinese clothing industry. But behind them, there is also a giant group, Shenzhou International.
We may be relatively unfamiliar with it, because it is only the "Foxconn" in the clothing industry. It is the "people" behind the famous brands. In this era of emphasizing self innovation, we may have some opinions about these generations, but many people are rich because of the foundry work, such as Foxconn boss Terry Gou, founder of Taiwan electric power company Zhang Zhongmou and so on, and this enterprise is China's largest knitted apparel foundry enterprise. The international clothing brand Nike and Adi, UNIQLO and so on all cannot leave Shenzhou International, the boss behind it is also called the warm heart mage in the clothing industry, he is Ma Jianrong.
Maybe this name is a little strange to everyone, but he is very famous in the clothing industry. He can earn 20 billion yuan every year in the overseas market. Shenzhou International is relying on the clothing agent to become a world-class clothing supplier with a market value of up to 70 billion yuan.
Speaking of clothing, we usually think of the dazzling clothes in the shopping mall, but in fact clothing processing is the most important thing to ignore.
Ma Jianrong, as the boss of Shenzhou International, takes care of his employees, spends tens of millions of dollars to pack hundreds of buses to send his employees home for the new year, invest hundreds of billions of dollars to build thousands of apartments for their employees, and help their employees enjoy equal educational opportunities. In order to improve the staff's meals, he also devoted 100 million yuan to build the central kitchen, which is really a warm heart. He also said that he was a worker before, and understood their thoughts, so he would take care of his employees so.
Moreover, he has a unique vision in business. When everyone is not optimistic about the traditional clothing and footwear industry, he can withstand pressure, relying on the giant clothing giant OEM, firmly in the Chinese textile and clothing industry first, his social value has also been as high as 50 billion yuan.
Ma Baoxing, the founder of Shenzhou International, was the father of Ma Jianrong. He used to be a knitting expert and trained in Japan. Because he had a relatively original ability, he was also the deputy director of the twenty knitting factory in Shanghai, so Ma was a textile worker when he was a child. Later in 1990s, his father took the post of deputy manager of Ningbo branch of Shenzhou, and Ma Jianrong joined his father to work in the knitting Department of the company. But then they realized that the company still had a lot of arrears, and at that time, the market was relatively small, so they could only finish the factory by biting their teeth.
After the funding was put in place, the two sons and sons began to market positioning and staff training, eventually positioning the market to the manufacture of high-end products. Later, Ma Jianrong visited a client in Japan, and was pointed out that there were some problems in the quality of the clothes. At that time, Ma Jianrong was already very ashamed, and was determined to strictly control the quality of clothing, so he constantly focused on quality and finally became more and more famous in the market.
In 1997, when Ma Jianrong took over Shenzhou International, he started a new journey. First, he received the largest order since the plant was founded. The famous clothing company of Japan, UNIQLO, asked Shenzhou International to complete the 350 thousand garments in twenty days. Ma Jianrong saw this opportunity and led the staff into the production quickly, with high speed and good quality. This earned him better credit and cooperation opportunities, and finally became the largest supplier in UNIQLO.
A year later, he imported advanced machinery from abroad and spent $2 million 800 thousand. After two years of market development, the number of customers increased sharply. Especially in 2008, when almost everyone was in the financial crisis, Ma Jianrong began to invest 400 million yuan to expand the scale and accelerate the technological pformation. As a result, the sales volume had been 4 billion 800 million in this year. Later, Nike, Adidas and Puma and other international famous brands began to look for him.
In 2018, he became the richest man in the clothing industry at a cost of 48 billion 300 million yuan.
At the same time, it is China's third "horse" rich, which can not be separated from his long time insistence and efforts. Now the number of employees in Shenzhou International has reached nearly 50 thousand people. The annual output of various clothing has reached 170 million, and so far, he has only done the textile thing. In this era of temptation, it is really not easy to achieve this level.
What do you think?
Source: big Jinniu Finance
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