National Tide Has Become A New Trend Of Brand Marketing?

The tide seems to have become a hot word.

What is the national tide? It is the original trend design of Chinese mainland designers, which integrates the designer's personality, life attitude and traditional Chinese elements.

Among them are the designer's personal brand and the designer's design for the big brand.

Lining, for example, took part in the show in New York fashion week, showing the unique style of Chinese traditional culture.

From the perspective of marketing, the tide has also become another weapon for businesses.

Every strange trend has become a new trend of marketing.

From all kinds of signs, we can feel that the tide is a new way of marketing.

2019 since the beginning of the year, many brands have resorted to their own moves.

During the new year, Alipay launched the "national tide blessed" activity, and joined hands with CONP, crying center, Taiping bird Lok ting and Oriental courtesy brand to extract the most representative word "Fu" in the traditional Spring Festival Culture and integrate into the brand's joint list.

CONP's Fuyao clothes, "Fu shot" to all over Asia; the crying center's lucky knapsack, so that shopping dishes have become fashionable; Taiping bird Lok Ting's "happy home furnishing", with great blessing to greet passers-by.

There is also the latest Tmall action. Tmall and MarieClaire launched a marketing campaign.

Invited Pei Bei, Xiao Xiao, Ma Sichao, late night Xu teachers and other new youth representatives to show their return to the new year at home.

After these new young people came home, nicknames became affectionate nicknames, dressed in the costumes of the Ka brand, integrating into their hometown and enjoying the new year with their families.

Coupled with the Harbin beer, the joint New York tidal brand PONY and the famous Chinese designer brand CHENPENG, entered the New York fashion week, showing a "new year of national tide".

Around the theme of "national tide", Harbin has prepared many special performances, such as quintessence of Peking Opera, lion dance, calligraphy and so on, which has brought new interest to Chinese traditional culture and Western pop culture.

In the most important stage, models wear the joint clothing of Harbin beer and PONY and CHENPENG.

The work combines the Chinese style of the Spring Festival and the international trend, showing the new trend of the national tide.

Why will the tide become a new fashion?

In addition to the above examples, there are quite a number of well known brands such as ENSHADOWER, TheThing, ROARINGWILD, MYGE and so on.

The rise of these brands shows that domestic trend groups are growing.

Why can the tide of China become a new fashion?

First, the development of national strength.

Our country is becoming stronger and stronger, which is the precondition for the rise of the national tide.

China is already the second largest economy in the world, second only to the United States.

The current economic growth rate has declined compared with the past, but still much higher than that of many mature countries in Europe and America.

With the economic growth, the huge domestic consumer market has provided fertile soil for the growth of the national tide brand.

On the other hand, the growth of national strength will promote the export of Chinese culture, and the fashion industry, as one of the main carriers of culture, has also opened a great road for the national tide.

Second, brand upgrading.

Brand upgrading is the upgrading of the times.

The reason why the 100 year old brand is evergreen is that the brand is upgraded with the change of times.

When the aesthetic of the brand falls behind the times, it must be upgraded.

For example, the girl who killed Matt for a while was now popular, and now she became a little sister.

Through brand upgrading, the ultimate goal is to create a new look in the image and let consumers feel that "it has changed".

The design of the national tide is an important way to upgrade the brand side.

The combination of local design concept, traditional culture elements and the original style of the brand will make the brand young and reintegrate into the new era.

The most successful example in this regard is Lining, who has changed greatly in recent years, and has even been a representative of the national tide.

Third, the expression of young people's cultural confidence

Nowadays, young people grow up in the environment where the reform takes off. They no longer blindly believe in foreign brands, but have a unique sense of fashion.

In their eyes, local brands do not mean old-fashioned, low quality or low price. They have many design highlights, which combine Chinese culture with fashion trends.

As the main force of consumption, young people have more cultural confidence than before.

The design of the national tide coincides with the spiritual needs and self-expression of these new generation.

Therefore, buying country tide, using country tide and drying the country tide have become the new life style of the younger generation.

The way forward for the country that is ready for development

The rise of national tide is already a trend.

According to the 2019 Chinese consumer trend report released by the advisory body of Chi Meng, 78.2% of consumers often buy domestic products. 44.6% of consumers prefer to buy Chinese brands at the same price.

Compared with the high quality and high price of the international brand, the tide products are fastidious fashion, do not pursue high price and luxury feelings, and emphasize a symbolic attitude.

The report shows that 68.5% of consumers think that the sense of Chinese goods is "practical", 42.8% of consumers feel that Chinese products have a profound cultural background, and 27.7% of consumers feel that Chinese goods are representative of quality.

Of course, at the same time, it also means that consumers are increasingly strict with the tide of the country.

Then, what kind of national tide will win the favor?

First of all, excellent design.

Nowadays, consumers are well-informed, and their aesthetic standards are not comparable with those of the past. They have more appeals for product design.

The core of national tide design is to help consumers express their individuality based on the personal style of local designers.

At the same time, Chinese culture is a great treasure house. Traditional elements are one of the main design languages of the national tide.

Then, a reasonable price.

Nowadays, consumers are not sensitive to price, but there is a steelyard in their hearts.

The location of the tide should be near the middle end.

Low, it can not reflect the premium of design, it is high, we must face the constraints of high priced brands.

Reasonable pricing will help consumers to accept and communicate afterwards.

In fact, the development of national tide is at a historical node, and even many media call 2018 "the first year of national tide".

If we want to truly stand out, we need to further establish brand culture, design fashion styles, detonate cross-border marketing, and brand new brand stories in all directions.

In this way, the future of the national tide will be worth looking forward to.