Revealing The "Password" Behind The Five Consecutive Rise Of Red Bean Men'S Clothing Business

Recently, the red bean group and the perception Group signed a strategic cooperation framework agreement on the Internet of things. The two sides will actively promote the application of the Internet of things and other technologies in the apparel retail enterprises, and jointly explore a breakthrough in the pformation of traditional industries.

It is undeniable that in the past five years, most men's clothing enterprises have gone through the ups and downs of their performance. However, the red bean shares can always produce good "report cards". Their men's clothing business has been growing for five consecutive years. What are the secrets?

China Daily News reporter found that in the past five years, the red bean men's clothing business has increased by 139% compared with the same period last year, and the growth of its main business is obvious to all.

Previously, the 2018 annual report released by Hong Kong shares showed that during the reporting period, the company achieved operating income of 2 billion 483 million yuan, down 8.89% compared to the same period last year, of which men's business income was 2 billion 340 million yuan, an increase of 28.23% over the previous year, excluding the total sales revenue of real estate sales increased by 27.48% compared to the same period last year, and net profit rose 15.12% over the same period last year.

Overall, the red bean men's clothing business has been developing steadily.

It is worth noting that since 2007, Hong Kong shares have begun to try to pform and upgrade, and put forward "create brand clothing with channels".

Since then, the company has undergone several pformations and the management mode has been constantly updated.

In 2015, the wisdom red beans strategy launched by the red bean group, using the Internet of things, cloud computing and other cutting-edge technology to pform and upgrade traditional industries.

In June 2016, the first intelligent store of Nanjing red beans was opened in Lishui store, marking the progress of its new mode of "intelligent creation and operation".

In 2017, after the divestiture of the real estate business, the main industry resources were focused on men's clothing business.

In addition, the red bean stock also has a lot of efforts under the online store layout.

It is understood that the performance of ormosia shares is affected by offline store revenue and online sales revenue. Among them, the sales volume of offline stores is 2 billion 14 million yuan, accounting for 86.06% of total revenue, which is the biggest boost to the company's performance growth; online channel sales are 326 million yuan, accounting for 13.94% of total revenue.

It is worth mentioning that during the past year, the red bean stocks have been developing steadily under the direction of further development of men's wear.

At present, the red bean men's clothing stores opened 245 stores last year. At the end of last year, the number of stores was 1338, and most of the new stores were franchised stores.

CITIC Securities analyst Shi Kun believes that at present, the red bean men's wear shop has gradually improved the direct camp reform and pformed it into light asset operation.

After working with Jingdong to develop smart retailing, Hong Kong shares enjoy the advantages of first mover advantage and technological advantage, while brand marketing tends to be younger.

In the industry's view, under the impetus of many years of pformation and upgrading, the red beans online and offline have already gathered a certain scale of resources superiority, and the later stage channel scale effect will gradually appear.

At present, the main business of the red bean stock is the red bean men's wear chain Monopoly and the red bean professional attire customization.

Last year, red bean shares in the provincial capital city continued to accurately layout the brand image store, and accelerated into the mature shopping center, in addition, in the key cities of the multi store layout, further formation of the channel scale effect.

It is widely believed that after the strategic cooperation between Hong Kong Group and perceptive group, each group will play their industry advantages and empower each other, and apply the technology, products and solutions such as Internet of things to "intelligent red bean" construction.

On the online channel, Hong Kong shares held a partnership with Jingdong before setting up Jingdong's first clothing retail shop, "red bean Jingdong home fashion life experience shop", and released new products in the form of the Internet public offering.

Of course, in addition to men's clothing business, the red bean shares also aim at the sportswear market.

In November last year, red bean announced that it would jointly invest 100 million yuan with Jiangsu red bean International Development Co., Ltd. to set up Wuxi red bean sportswear Co., Ltd.

It is understood that the sportswear company set up business scope includes clothing, clothing, shoes and hats, bags and bags, production and sales, as well as self employment and agency of all kinds of goods and technology import and export business.

For the establishment of sportswear company, Hong Kong shares said in the announcement that investing in sports apparel companies is conducive to the company to seize the opportunities for rapid development of sports and health industry, develop sports apparel related businesses, cultivate new profit growth points, and enhance the company's market competitiveness.

China Daily News reporter noted that in recent years, Hong Kong stock has been focused on men's clothing business, which is also the key to its growth. Besides, a reasonable channel layout has also contributed to its growth.

Shi Kun said that red bean men's clothing is expected to maintain a high growth momentum this year, and the pace of opening shop is expected to accelerate.