CCTV'S "Dialogue Star Brand" X Lycra Analyzes The New Trend Of Socks Industry And Boosts The New Development Of Socks.

The annual fourteenth annual Shanghai international hosiery Trade Fair (Shanghai socks exchange CHPE) was recently opened in Shanghai Expo exhibition hall.

Act as

The gourmet banquet, of which high-quality domestic and foreign exhibitors are undoubtedly important.

There are about 400 exhibitors from 10 countries. All the domestic and foreign hosiery merchants gather together to carry out trade docking at the exhibition site, participate in the trend analysis, explore innovative technologies, and collude the development of the industry.

CCTV column "dialogue star brand" was invited by the organizers to come to the exhibition site to report, and interviewed outstanding representatives of the industry, aiming at helping the development of enterprise culture and contributing to the brand development process of the industry.

Lycra is headquartered in Wilmington, Delaware, USA. Its innovative products, expertise and strong marketing support are well known worldwide.

Although the company is newly established, its business can be traced back to 1958, the original spandex fiber - LYCRA (Lycra) fiber was born.

At the exhibition,

The attention of the media and spectators has been received with excellent innovative technology and brilliant booth design. The dialogue star brand column group has also expressed strong interest and great concern, and has interviewed Lycra company, the Chinese mainland and Hongkong area socks industry and the differentiated Dacron business director, Mr. Zhu Lin.

Mr. Zhu Lin said: "as a raw material supplier of the textile industry, Lycra has long been committed to consumer demand research, technological innovation and the overall solution.

That is to say, apart from the supply of raw materials, Lycra also works with upstream and downstream customers to provide a complete set of solutions including the development and marketing support of new technology products.

This time, Lycra is making its debut in the industry exhibition with its brand-new identity.

"In the past, the whole Hosiery Industry homogenization phenomenon is widespread. Now, with the upgrading of consumer demand, we have put forward higher quality and innovative functions for socks, including stockings and cotton socks.

Different consumer demand also appeared in the market segmentation.

And laica has been committed to innovation from the needs of consumers, continuous research and insight into consumers, combined with their own innovative ability and all kinds of socks industry counterparts to provide differentiated solutions for different consumer needs.

Mr. Zhu Lin said so.

According to the column group, the cotton socks industry has nearly 2/3 capacity in China, and about three pairs of shoes and socks in the world are made in China.

Many domestic hosiery enterprises are engaged in OEM and ODM, but many domestic hosiery enterprises are not satisfied with only doing OEM and ODM. They begin to pay attention to consumers' concern and recognition of their own brands, and have begun to cooperate with Lycra company.

The cooperation mentioned here is mainly divided into three parts:

First, we should learn from the experience of LYCRA brand (Lycra) brand, and jointly explore the construction of China's Sox brand, jointly promote marketing with Lycra, and enhance consumer confidence.

Second, quality and Lycra company to carry out quality related cooperation, to test and produce products based on Lycra standards, improve quality endorsement;

Third, cooperate with Lycra company to carry out market innovation, joint consumer research, according to the different needs of consumers, further develop the product of private brand innovation according to the market segmentation.

In the future, the market will be further broken down. Taking cotton socks industry as an example, the demand for cotton socks will be divided into gentlemen socks, leisure socks and sports socks. Sports socks will be divided into basketball socks, running socks, badminton socks and so on.

At the booth, Lycra showed the latest technology of innovation, hoping to share these innovative technologies from consumers' demands and trends to the industry colleagues through this exhibition.

LYCRA FUSION Inc. (Leica thawing yarn) fiber anti - dispersion technology product display

The brand new upgraded LYCRA FUSION FUSION (Lycra) fusion technology has been used in the dual component patent technology. Its upgrade components can expand the application of more socks, including LYCRA lustre with natural luster and anti loose function (Lycra), FUSION ENERGIZE TRUE TO YOU technology, and LYCRA ENERGIZE ENERGIZE (Lycra) cool brand platform technology.

LYCRA ENERGIZE ENERGIZE (Lycra, cool Kang) brand platform technology is suitable for daily pressure stockings, which achieves the right bundle of force on the basis of the LYCRA FUSION Technology (Lycra meltdown) fiber anti loose technology, shaping beautiful legs lines, and more suitable for daily wear.

LYCRA (Lycra) XCEPTIONELLE technology makes women more comfortable and confident.

LYCRA XCEPTIONELLE (Lycra) technology focuses on the rich women who care about confidence and beauty. On the basis of 50 points special LYCRA SOFT COMFORT SOFT (Lycra), the stockings on the average hip size of about 127 centimeters need no extra crotch.

The technology is designed to help the wearers of various shapes reduce their scratches and get rid of their bondage, and make them more comfortable and confident.

THERMOLITE far infrared yarn technology socks display

THERMOLITE far infrared yarn technology is the preferred solution for tights and cotton socks in the field of warmth, designed to keep consumers warm.

According to the data provided by Taiwan Textile Research Institute, after wearing socks made of more than 50% THERMOLITE THERMOLITE far infrared yarn, the foot temperature rises more than 1.5 degrees after 30 minutes. The higher the composition of the socks, the higher the composition of the far-infrared yarn, the higher the leg temperature.

The test data also show that socks made from the technology of THERMOLITE, far infrared yarn can provide superior warm effect compared with the same 100% cotton socks.

According to the on-site understanding: this year's exhibition is more frequent than usual. Some hosiery enterprises especially

At the exhibition, most enterprises still focus on foreign trade, but a number of domestic hosiery enterprises have begun to promote their own brands in the domestic market. This observation also confirms the beginning of market differentiation, which is a great opportunity to seek breakthroughs and upgrading.

Here, the column group also sincerely expects Lycra as a leader in the industry, in such a huge market share and bright prospects of the industry, continue to uphold the concept of excellence, to help more socks enterprises to innovate, win-win cooperation, promote the development of the industry.