• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    CHANEL Focuses On Brand Development And Product Matrix.

    2019/4/11 14:42:00 8103

    CHANELLuxury Brands.

    CHANEL has issued a formal statement saying that its brand name is written in all capitalized CHANEL, which is used in the whole line of business including advanced customization, clothing, accessories, perfume and so on. Meanwhile, the name of the legendary designer of the founder is also capitalized.

    In the statement, the brand sincerely requests all editors, advertisers and other trades who may use the trademark to use the correct method, otherwise CHANEL will have the right to pursue its legal liability.

    The tone is harsh and unusual. It shows that CHANEL is working hard to sort out and sharpen the brand image and form a unity.

    Or will enter the men's wear market.

    CHANEL's "redevelopment" for future development is also reflected in the development and extension of product lines.

    The most recent "CHANEL-Pharrell" series has been launched exclusively in Seoul, South Korea in March 28th, and will be on sale at the designated CHANEL boutique in April 4th.

    Street style highlights of the "CHANEL-Pharrell" series advertising map.

    Photo source /CHANEL official website screenshots

    CHANEL highlights the highlights of the city capsule series "CHANEL-Pharrell", CO launched by Pharrell and Williams, a long-term brand ambassador, including yellow robes, super size accessories, bucket hat, CHANEL Pharrell diamond necklace and hand painted graffiti sneakers and slippers.

    The most noteworthy "exploding point" in this series is men's clothing elements. CHANEL has never launched men's clothing products before, and some industry analysts say that this may be the signal that CHANEL wants to enter the men's market at the moment of "his economy".

    "Old Buddha's age" moves frequently.

    Since the death of Karl Lagerfeld in February 2019, CHANEL has constantly adjusted its product matrix and brand strategy.

    In addition to the "CHANEL-Pharrell" series, not long ago, CHANEL officially announced the news of the new men's make-up series, and presented three star products: the foundation fluid, the eyebrow pencil and the colorless lipstick. The three stars are all basic products, while the exterior design is mainly for "business gentleman style" to locate the city grade men.

    In terms of brand operation, it continues to unload the "high cold" label, and has a lot of action in the topic of "flash shop" and "brand club".

    In April alone, CHANEL launched "COCO CRUSH Limited shop" and "COCO Flash CLUB Theme Store" in Macao and Guangzhou, attracting many fans' attention.

    Card competition "growth crisis" to be solved

    CHANEL constantly resorted to new programmes to adjust product and brand strategy, which is closely related to its severe market competition.

    In June 2018, CHANEL released its first financial report for the first time.

    Data from this report show that CHANEL2017 earned $9 billion 620 million, an increase of 11.5% over 2016.

    In 2017, CHANEL net profit was $1 billion 790 million, an increase of 18.6% over the same period last year.

    In addition, the disclosure also let the outside see the huge cash reserve of CHANEL - $2 billion 200 million.

    In terms of total body size, CHANEL's performance data in the current period is ahead of Gucci and Hermes.

    But in terms of profitability, the operating profit margin of CHANEL2017 is about 30%, and the operating profit margin of Gucci2017 is about 46.9%.

    Market analysts believe that the main reason for this partial performance gap is that Gucci actively embraced the channels of Internet marketing and e-commerce, while CHANEL's efforts in this sector are lagging behind.

    For example, in recent two years, the street trend has become a big brand "new favorite". Louis Vuitton and Supreme have made great efforts to cooperate.

    CHANEL's attitude towards "brand joint name" has been relatively cold. Until the latest "CHANEL-Pharrell" series, we can see the layout of publicity and promotion.

    In the middle of last year, the action of "CHANEL on the pitch" was once cited by many fashion industry people as a case. This shows that they are aiming at young people and close to the "millennial generation", but they are still "on the move" to some of the major electricity suppliers in China. It seems that they are still not determined to "expand online shopping".

    • Related reading

    Close Shop 4000, Slump 166 Billion Generation Shoe King Daphne Fell To The Altar

    Company news
    |
    2019/4/11 14:42:00
    9507

    Esprit Decline In Performance Depends Heavily On Low Price Old Renovation, Can It Reverse The Decline?

    Company news
    |
    2019/4/11 14:42:00
    8395

    Countdown To The Market Jordan Sports Can Cross The "Shanzhai" Threshold?

    Company news
    |
    2019/4/10 13:32:00
    11073

    Fuanna Annual Revenue Of 2 Billion 918 Million Yuan, Double-Digit Growth In Net Revenue

    Company news
    |
    2019/4/10 13:31:00
    9721

    "Green Gold", Sai Deli Will Launch A New Green Wave In The 2019 Grey Fabric Exhibition.

    Company news
    |
    2019/4/10 0:56:00
    11223
    Read the next article

    Too Many Stores Have Become The Biggest Burden Of Zara, And Profitability Is Under Attack.

    In a short span of two years, the income growth of fast fashion giant Zara dropped from double digits to low single figures, and the ceiling gradually appeared. According to Zara parent company I

    主站蜘蛛池模板: 日韩福利电影网| 黄色福利小视频| 波多野结衣导航| 天天操狠狠操夜夜操| 免费国产成人高清在线观看麻豆 | 88av免费观看| 欧美视频在线网站| 国产超碰人人爽人人做人人添| 亚洲色偷偷色噜噜狠狠99| 99久久亚洲综合精品成人网| 波多野结衣电影区一区二区三区| 在线看的你懂的| 亚洲欧美日韩国产综合| 2021国产精品露脸在线| 欧美一线不卡在线播放 | 夜夜影院未满十八勿进| 人人干人人干人人干| 99久久99久久久精品久久| 欧美精品九九99久久在免费线 | 东北老头嫖妓猛对白精彩| 精品国产亚洲AV麻豆| 天天爽亚洲中文字幕| 亚洲欧美日韩综合久久久久| 18美女腿打开无遮挡| 神马老子不卡视频在线| 无码国产精品一区二区免费vr| 国产一区二区三区不卡观| 一级毛片看一个| 热99re久久精品香蕉| 国产精品亚洲va在线观看| 久久综合国产乱子伦精品免费 | 精品熟女少妇av免费久久| 女人张开大腿让男人桶| 亚洲精品乱码久久久久久不卡| 2022久久国产精品免费热麻豆| 最新仑乱免费视频| 大佬的365天第三季完整视频在线观看| 亚洲精品成人网站在线播放 | 色老成人精品视频在线观看| 性色AV无码一区二区三区人妻| 口工里番h全彩动态图|