Andemar Renewed Efforts To Launch Functional Sports Apparel RUSH Series Sports Equipment

In April 9th, Andrew released RUSH series sports equipment.

The UA RUSH series include men's and women's training and running training T-shirts, long sleeved sportswear, training and running tights, and women's sports underwear.

The RUSH series is a new product line launched by Andemar after HOVA, which is mainly running and fitness.

The product is characterized by the use of mineral dyed fabrics, the release of energy from the body, the absorption of fabric energy, and the feedback of energy to the various parts of the body.

At the same time, Andrea invited spokesperson Currie and Zhu ting to video display of RUSH series products.

Dan Leraris, general manager of Andrew men's training, said: "the launch of the UA RUSH series represents that Andrew has always been committed to providing 360 degree of all-round training support for athletes, whether in sports field or off court.

With the release of new products, Andrea can now provide training equipment for all scenes to help people improve their performance in different training stages.

In February, Andrew announced the 2018 earnings report.

In 2018, Andrew's revenue grew 4% to $5 billion 200 million, a net loss of $46 million, and a loss of $0.1 per share.

The gross profit margin of 45.1% was unchanged from the previous year, excluding the impact of restructuring spending by 30 basis points to 45.5%.

Previously, Andemar once devoted himself to leisure fashion clothes.

Andemar chairman and chief operating officer, Kevin A.Plank, said he would pay attention to the development of fitness products later.

The launch of the new RUSH series also confirms Andemar's argument that he has renewed his efforts in functional sports apparel.

According to Andemar, the new RUSH products will be sold on line and offline in April 11th.

Author: Ding Mengyao