Mercury Home Textile 2018 Total Revenue 27,19 Billion, Electricity Business Accounted For 37.6%

Mercury home textile released 218 years of earnings, data show that total revenue of mercury 2 billion 719 million yuan, an increase of 1.44% over the same period, net profit of 285 million yuan, an increase of 1.77% over the same period.

Mercury home textile business income is 122 million yuan, gross margin is 42.46%.

List of key financial data:

1) in the 218 year, the revenue of mercury home textiles was 2 billion 719 million yuan, and net profit after deducting non recurring gains and losses was 259 million yuan, an increase of 6.64% over the 217 years.

2) the income of the mercury home textile kit and quilt is 1 billion 176 million yuan and 1 billion 192 million yuan respectively, accounting for 87.1% of the total revenue, and the gross profit margin is 37.29% and 33.86% respectively.

3) the e-commerce income of mercury home textiles is 122 million yuan, an increase of 7.24% over the same period last year.

Billion euro understands that Mercury home textiles focuses on home textile industry, mainly in the development, design, production and sales of medium and high grade household textiles, and the main categories of revenue are quilts and suites. Secondly, pillow core also contributes part of the performance.

Similar to other home textile enterprises, mercury home textiles also set up brand branding matrix, with mercury as the main factor, and silk as subsidiary, followed by wedding hall, children's brand and other market segments. The improvement of brand matrix is the mainstream way for home textile enterprises to achieve full coverage, whole age and whole consumption class.

217 years in November 2nd, the mercury home textile was listed on the Shanghai Stock Exchange and became the seventh listed company in the home textile industry. As the 218 year financial report was not fully disclosed, the 217 year financial data showed that the mercury home textile ranked fourth in the 2 billion 462 million place, after only 218 yuan (2 billion 616 million yuan). The top two were Futian shares (4 billion 822 million yuan) and Luo Lai (4 billion 662 million yuan).

In the 218 year, the revenue of mercury home textiles was 2 billion 719 million yuan, increasing by 1.44%. Compared with the love, fuanna and dream lily that had been published for 218 years, the growth rate was relatively slow. Previously, the dream lily also had a revenue of 349 million yuan more than that of mercury home textiles.

The main products of mercury home textiles still focus on home textile industry, focus on home textile industry, and rarely launch innovative business.

However, there are many brands in the home textile industry across the border, such as fuanna's customized home business, although it currently accounts for 3.24% of the total business, it has been on the upward trend, and has gained.99 billion in 218 years.

The electricity supplier business is the most advantageous part of mercury home textiles to distinguish other home textile brands. The sale of the electricity business of the mercury home textile is mainly based on "self operation", and the "business platform self operation / sale" is supplemented, and the diversified channel structure promotes the steady growth of the electricity supplier business.

218 years of electricity business has been increased, accounting for 37.6% of the total revenue. However, due to the spate of lots of social networking and e-commerce platforms, the low price social networking platform's competition for the market also has a certain impact on the business income of the mercury textile business.

Although the development of the electricity business has brought some achievements to the growth of mercury home textiles, advertising costs are also increasing.

In the 218 year, mercury further expanded the platform distribution business such as vip.com and Jingdong, that is, platform procurement to sell to consumers, and expanded the social platform sales business (such as bedian store and gathering). Its business growth exceeded the growth rate of e-commerce itself.