Completed Business Change In Late April, Suning Has Fully Taken Over Wanda Department Store.

Zhang Jindong announced the acquisition of 37 stores in Wanda Department at the new year's rally to become a popular commercial news after the 2019 opening year. Since then, the trend of events has attracted much attention.

According to new information from today (April 10th), 37 Wanda general managers have arrived at Suning headquarters in Nanjing to attend monthly meetings. This means that suning.com management team has fully taken over Wanda Department store operation, and the delivery will be completed by the end of April.

According to reliable sources, the purpose of the 37 Nanjing Wanda Department Store leaders is to discuss and promote the work, and the renaming of Wanda Department store has also been put on the agenda.

It is understood that Wanda Department store after suning.com's acquisition, has decided to renamed Suning retail fashion department stores, and has been upgraded to Suning retail group's sub group, set up Suning fashion department store group.

The upgrading of the strategic position can be foreseen in the 30 key cities of the original 37 Wanda Department stores, and the brand of Suning retail fashion department will soon become famous.

List of 37 acquired Wanda Department Stores

According to sunning's deployment, the future Suning fashion department store group will become an important economic unit, and will be included in the strategy of "five commodity groups", including the appliance group, consumer electronics group, fast fading group and Suning International Group, so as to further promote sunning's specialization and meticulous operation.

As early as February 26th this year, suning.com's "national Huan Xin Festival" press conference, Gong Zhenyu, President of Suning retail fashion department group, was once a group representative.

For the first time, external voice: "Suning is a serious department store, and we are confident that Suning fashion department store will become the second channel for Suning."

In order to prove this statement, Gong Zhenyu further told the media: "general merchandise is an indispensable and important item in the daily life of users, and is also an important support for Suning's intelligent retail path.

Suning wants to build an interactive platform between people and lifestyle, and gradually pform it into a smart retailer with all channels, all scenes, all categories and whole customers.

After buying Wanda, Suning is also increasing its supply chain.

Take the men's wear brand as an example. At present, a complete supply chain has been built.

There are YOUNGOR, Hai Lan's home, red bean men's clothing and other domestic brands.

2019 will continue to force men's clothing, will also introduce smart men's clothing and so on.

In addition, not long ago, there was news that Suning also signed a contract with the Italy Foreign Trade Commission. It is expected that 150 Italy brands will be introduced this year.

Facing the pformation and challenge facing the traditional department store, Suning fashion department store will take the user demand as the core and apply the user's cognition and understanding to the market level, through the unified functions of intensive commodity planning, supply chain management, double line operation, market and service.

In the past 2018, Suning fashion department completed the pformation of brand younger, and formed a more complete menswear brand supply chain.

There is still much room for development in terms of clothing, accessories, home textiles, special sales, brand building and shopping centers.

In 2019, Suning fashion department group's performance goal was to exceed 20 billion.

According to suning.com's 2018 annual report, the total revenue in 2018 was 244 billion 957 million yuan, up 30.35% over the same period last year.

Among them, small household appliances, fast food, fashion department stores and other non-traditional household appliances category has become a new growth engine.