Anta Promotes Ultra Light FLASHLITE Running Shoes Technology, Plus The Running Market.

In April 10th, Anta announced the launch of the FLASHLITE "hydrogen running" series of running shoes. The light weight became the main feature of the product. Anta launched the slogan "redefining light" and "you don't know anything about it". It used two two promotional films, which are two ant's pulling shoes and lighter paper shoes, to show consumers the characteristics of "light".

Anta said that the sole of the running shoe had 400 billion bubbles and the density was only 1/9 of paper.

A single Anta hydrogen running shoe is 130 grams, weighing about a packet of potato chips, but it can easily support the whole body's running and provide kinetic energy collection and feedback.

In order to achieve the ultimate goal of "light running", the "hydrogen run" chooses the innovative shoe upper fabric, the thin MONO yarn covering, which is 60% lighter than the ordinary fabric.

At the same time, they emphasized that the running shoes still have enough support and durability, and they still maintained good after 40 thousand compression deformation tests.

"China's running enthusiasts can be divided into four categories: the first runner, the ordinary runner, the deep runner and the professional runner."

Gao Zhexiang, director of Anta running department, said, "through further research, Anta has found that no matter what kind of runner they are, they have a strong desire for lightweight shoes."

At present, this series of shoes has been launched on Anta's Tmall official store. The shoes priced at 399 yuan have sold 2792 pairs and 584 pairs respectively on men's and women's money after being on the line for nearly half a month.

At the same time, Anta announced that it will launch a limited series of FLASHLITE series with Coca-Cola.

In the past, the basketball category marked by the KT series is a well deserved focus of Anta. The introduction of more running shoes technology, products and marketing activities signifies that Anta should further increase the running market.

Author: Liu Nanqi