PANDORA Pandora Launched A Series Of "Peach Blossoms" For The Chinese Market.

Recently, the Danish jewellery brand PANDORA Pandora launched a series of "peach blossom" products, including peach blossom, and other traditional Chinese patterns in Greater China, aiming to revive its position in the Chinese market.

This series is inspired by peach blossoms in the spring. It combines different styles of flowers with different accessories, including bracelet, ring, earring, necklace and so on. The price is between RMB 368 yuan and 3828 yuan.

It is reported that this is the first time that PANDORA Pandora brand has launched customized products for a specific market. This is also a new attempt to customize the series.

The "peach blossom" series has been on sale in April 11th, and will be on sale at 214 stores and online shops in China, as well as Tmall, the new Pandora Pandora jewelry WeChat official boutique.

Meanwhile, Pandora Pandora unveiled an exclusive flash experience for Chinese consumers in April 12th - Pandora peach blossom market.

It is understood that in the "peach blossom" series and peach blossom market to refresh everyone, Pandora Pandora jewelry official WeChat boutique is also officially launched.

Following the launch of the official flagship store in 2016, Pandora Pandora once again launched the WeChat boutique, marking a new attempt to communicate across the board, providing users with more online and offline seamless shopping experience.

Although WeChat boutique is not yet accessible to member system data, it is not hard to foresee that Pandora Pandora's foreshadowing in the whole channel is not only aimed at providing convenient and fast shopping methods, but also aiming at the ambitions of social media member management system.

In response, Geena Tok, managing director of Pandora Pandora China, said that the brand will continue to bring different surprises to Chinese consumers in the coming year.

You know, in 2018, China's jewelry sales reached 697 billion yuan, and it is expected to reach 852 billion yuan by 2023.

Success in the Chinese market is crucial to Pandora Pandora.

Pandora Pandora has seen some sales of some old stores in the Chinese market declined in 2018, and promised to take measures to improve performance and plan to reduce the average retail price in the Chinese market by 15% in order to curb sales in the gray market.

For the Chinese market, I believe Pandora Pandora will have more actions in the near future.