After Signing The New Ball, Osaka Naomi, Nike Women'S Tennis Lineup Was Strongly Reinforcements.

Adidas once accompanied Osaka Naomi to win two Grand Slam titles, but when the contract expired, the new world first did not go with the German brand.

Osaka Zhi Mei chose to switch to Nike.

In April 5th, Nike announced the signing of WTA world network first Osaka Naomi, who became the spokesperson for Nike brand.

It is reported that Osaka Naomi will debut in the April 22nd Stuttgart station competition, wearing the Nike shirt for the first time.

Osaka Naomi said publicly, "I am proud to be a member of the Nike family. I am excited about the opportunity that Nike will give me."

AmyMontagne, Nike's vice president and general manager of global sporting goods, said Nike was surprised by its entry.

Osaka Naomi, 21 years old, is a half breed.

Her mother is Japanese, her father is Haitian with American citizenship, and Osaka Naomi has dual nationality of Japan and the United States.

Because of the dark skin and striking power, she is known as "Japan's little Wei".

In 2014, the first season in her career, at the age of 16, she beat Stosur, the former US Open champion, and began to take the lead in international tennis.

Four years later, in the 2018 season, Osaka Naomi ushered in a year of rapid progress.

Indian's Wells station won the first WTA tour champion.

In the second half of the year, Osaka Naomi defeated Serena Williams in the US Open finals and won the first Grand Slam career title, becoming the first Japanese player to win the Grand Slam singles championship.

In 2019, the 21 year old girl remained in a steady state.

She beat Lina, Czech's top runner C Pliskova and Vitova of the two Wimbledon champion, and won the Grand Slam Australian Open championship back to back.

This is Osaka Naomi's second Grand Slam singles title in her career, which equals Li Na in the first place in Asian history.

At the same time, she refreshed Li Na's rankings and became the first Asian player to win the world's singles in men's and women's singles.

As the Australian Open women's singles champion award winner, in January 26, 2019, Li Na handed the honor of Asian football to Osaka Naomi's hand.

After becoming the first Grand Slam singles champion in Japanese history, Osaka Naomi has been very busy in the past half year, and the new superstars are all kinds of business activities and new sponsors.

At present, Osaka Naomi's endorsement brands include Yonex, CITIZEN, Nissan food group, ANA and the latest Nissan motors and Nike.

According to Forbes, Osaka Naomi's agent Stuart Dugiud (StuartDuguid) said that the commercial value of the 21 year old girl was rising rapidly, and her mixed status made her popular in the US and Japanese markets.

"Osaka Naomi has both Haiti and Japanese ancestry, and such diverse backgrounds are conducive to expanding the commercial layout," Duguid said. "Her skills and personality are excellent. Attracting more attention is only a matter of time."

In 2018, Osaka Naomi, the 50 most valuable player in the sports business media SportsPro, was promoted to twenty-seventh place. This is the first time she has entered such a list.

Including Jordan Spieth, Luis Hamilton, Salah, harden and other major players are behind him.

It is believed that in the context of the 2022 Tokyo Olympic Games, the support of the Japanese Olympic Committee and the Japanese sponsors' favor to the sports field will be relied upon. Osaka Naomi, as the darling of the local sports market, will have unlimited money in the future.

Among them, Osaka Naomi's jersey sponsorship contract has attracted much attention, and her last agreement with Adidas expired at the end of 2018.

Earlier, news came out that Osaka Naomi or an agreement with a small clothing brand.

At the same time, Adidas is accused of sending tens of millions of dollars in contract extension. If the deal is concluded, it will be the most expensive clothing endorsement in the history of women's tennis.

However, none of the rumors has come true.

In the face of fierce competition, Nike took away Osaka Naomi from Adidas, which undoubtedly cost a lot of thought and money.

At present, in terms of the number of endorsements of tennis players, Nike is far more than the same brand, with its first stars such as Nadal, Serena Williams, Dimitrov and Sharapova.

With Federer running away from UNIQLO in 2018, Nike made a lot of resources and could be used to win Osaka's direct beauty.

In fact, compared with earlier years, the resource advantage of Nike in the women's tennis arena has been somewhat weakened. Its two stars, Wei Wei, are in the twilight of their career.

The 2018 season is the four grand slam and three women's singles titles belong to Adidas players.

In particular, since Li Na's retirement, Nike's top Asian players have been in a "vacuum" state and lack a strong spokesperson.

Osaka Naomi, who has emerged and quickly ascended the throne, is undoubtedly the best choice for the US brand.

In the current trend of women's tennis, Osaka Naomi is expected to take the lead position in the Nike women's tennis team.