Haishu, Ningbo: Smart Manufacturing Promotes Beauty Industry Linking Creativity, Manufacturing And Consumption

In the early days of April, the Taiping bird company handed over a brilliant annual report to Alibaba in Australia, and once again appeared in the fashion week of New York. The business income reached 7 billion 712 million yuan, an increase of 7.78% over the same period last year. The net profit attributable to shareholders of listed companies was 572 million yuan, an increase of 27.51% over the previous year, a record high.

The "going out" of Taiping bird is a microcosm of the pformation and upgrading of the textile and garment industry in Haishu District of Ningbo.

Not long ago, the leading group office of industrial pformation and upgrading of Zhejiang Province announced the upgrading of the traditional manufacturing industry in Jiangsu Province last year to upgrade the sub industries. The annual profit of Haishu textile and garment industry increased by 289.1% over the previous year in the 34 pilot projects of the whole province. The expenditure on Technology (Research) development increased by 122.8% over the previous year, and the growth rate was first and second in the province respectively.

What is the mystery of Haishu textile and garment industry's profit rising?

In the early part of this year, the three year plan for tackling fashion textiles and clothing was launched, eliminating a number of "low scattered" enterprises, taking intelligence as the core, forming a smart industry linking creativity, manufacturing and consumption, and enhancing competitiveness in an all-round way.

YOUNGOR, an old brand player, spent hundreds of millions of yuan to build intelligent factories last year. The production cycle of mass customization was shortened from 15 working days to 5 working days. Hardware upgrading of more than 3000 stores, the development of 3D body scanning and fitting system, and the implementation of intelligent marketing through big data, continue to increase investment in pformation. At present, the intelligent storage center of 100 thousand square meters is being built up to achieve the intellectualization of the whole process.

Sweater custom industry leader Yang Yun company, has developed intelligent distribution system and sweater design database, covering tens of thousands of design process version.

"Customizing a cashmere sweater is only 8 hours from the order to completion."

Dan Yun Yun, director of operations Lu Dandan said.

"Leading enterprises have multiple hair power and small volume into innovative elements such as intelligent manufacturing, art design, cultural creativity, etc., to make up the short board of product color value and connotation, and practice" Mu heroes ".

Wu Hanyuan, director of the Haishu Bureau of economic and Trade Bureau, said that the output value of Wei Kai clothing was over 100 million yuan in less than 3 mu of land, up nearly 30% over the same period last year.

The increase in corporate profits has also benefited from the development of the garment industry ecosystem in Haishu.

Last year, Bo Yang "Chuang Ke 157" was selected as a provincial manufacturing double innovation platform. Among the 9 garment brands that have successfully hatched, 7 have over 100 billion retail sales per year.