Amoy 2019 Increased By 8.44% In The First Quarter, Pushing The Sub Brands To Seize The Market.
China's ten largest children's clothing TOPBI, Emperor Tak Kai (2929), posted a combined revenue of 589 million yuan in March, up 6.81% over the same period last year, and the combined first quarter revenue was 1 billion 343 million yuan, up 8.44% over the same period last year.
In order to cope with the electricity supplier, this year will also launch the Mini Topbi sub brand, expand the market share.
Tao di KY said that with the 80 and 90 after marriage and child birth, the concept of parenting and consumption of contemporary parents has gradually changed from the traditional "children's clothes to replace fast, do not have to invest too much" to "do the best you can provide children the best", so that the growth rate of children's clothing market in China is higher than the overall clothing market performance, coupled with the low concentration of children's clothing development, providing a good development space for the TOPBI brand. For this reason, Tao di KY actively took the whole channel expansion strategy. In the first quarter of 2019, there were more than 1600 sales outlets of TOPBI brand, and the number of new brand stores has exceeded 100 in the first 2 years.
At the same time, in recent years, the electricity supplier has achieved remarkable results. The proportion of electricity providers has increased to 7%. With the expansion of online and offline channels, the first quarter revenue growth is more critical than the same period last year.
Emperor KY pointed out that in order to implement the "differentiated" operation of online and offline channels, this year also plans to launch the Mini Topbi sub brand in the field of electricity supplier sales. Due to the wide range of sales, large sales volume and high sensitivity, the new product of Mini Topbi children's clothing is chosen to focus on 80 to 120 centimeters of children's clothing with a larger demand. The group will also be successful in implementing the fast fashion design pformation plan since 2017. The group's innovative design strength and flexible supply chain production deployment will be used to launch the product in line with the trend of the season. Children's products are expected to be launched in the second half of 2020. Clean out
Source: Li Liman, author of China time electronic newspaper
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