Reflection On The Growth Of Children'S Model Industry: The Reflection Of Hangzhou'S Children Being Kicked By Their Mothers

Regardless of sex and age, the group of models seems unavoidably to become a disadvantaged group in the apparel industry chain.

A few days ago, a video of a young woman who was kicked by her mother during the shooting was sparked by social media.

The "Baby big shopkeeper" who had worked with the Tong mold "micro-blog's big shopkeeper" was called "Niu Niu". The woman who kicked her was her mother, and Niu Niu had many cooperation with many stores.

After the video was released on the Internet, the netizens and Taobao merchants were outraged. More than 110 children's products retailers on Taobao said that businesses and brands combined to strictly regulate child mode shooting, strictly prohibit all acts of violence against children, and refused to use all pictures and videos that hurt children's rights and interests in the process of filming.

Later, the mother, "Niu Niu ma - 201009", apologized in an interview with the media, saying that the family did not rely on Niu Niu to feed, and did not manage their emotions at that time.

The incident will be pushed to the cusp of the town of Huzhou, Hangzhou's "children's clothing capital", which is 100 kilometers away from the city.

According to the Hangzhou urban express, in the Zhili, only more than 13000 children's clothing companies registered in the industrial and commercial sector have derived the astonishing children's model industry.

There are hundreds of photographers and more than 10 photographers, and there are thousands of children who are models.

According to a single piece of clothing, the price for each new dress is 50 to 60 yuan, and the popular model is 100 yuan. The top industry can get 120 to 180 yuan.

A brand's clothing is always in the form of hundreds, and a good child mold can take hundreds of photos a day. A small famous net red boy mold needs to make an appointment in advance, the attendance fee of an hour is more than 1000 yuan, and the monthly income can even reach 100 thousand yuan.

The growth of the children's model industry is behind the rise of China's children's wear market.

Earlier data showed that from 2013 to 2017, the market growth of children's clothing industry in China reached a composite growth rate of 9.68%, which exceeded 21.17% in men's clothing industry and 17.54% in women's clothing industry.

According to the prediction, in the background of children's clothing industry in the growth stage of clothing life cycle, the compound growth rate of the industry in the next three years will remain at around 14%, and the market scale will reach 266 billion 500 million yuan by 2020.

In view of the strong development momentum of high-end and medium end children's clothing brands, the average per capita clothing expenditure of Chinese children is expected to increase more rapidly in the short term.

The implementation of the two child policy is expected to be a driving force for the sustainable development of China's children's wear market.

Therefore, the average clothing expenditure of newborn babies is expected to increase, especially in the richer families in the more developed cities.

Analysts said that the complex factors of Chinese society, including the early opening of the second child, the late childbirth of parents, the steady financial situation, the increase in birth rate and the indulgence of grandparents to grandchildren, will help to promote the rapid growth of children's wear industry.

The bonus of children's wear market has given birth to a growing youth mold training industry.

It is reported that the tuition fees for children training courses on the market have reached 1 to 20 thousand yuan.

Children sent to child training classes not only sacrifice a lot of time for learning and entertainment, but also become more busy if they become children models.

According to media reports, the daily life of famous children's mold is repeated in make-up, clothes changing and photo taking according to the order quantity, changing the expression and action according to the requirements of manufacturers and photographers.

In addition, children's models usually need to shoot anti season clothes, take winter clothes in summer, take summer clothes in winter, and children stand in the streets to change clothes.

There are also reports that young models are busy with their schedules and can only do homework on high-speed rail.

In fact, the rights and interests of the model industry has long been a chronic disease.

In 2017, the US corner director James Scully accused Instagram Maida Gegori Boina and Rami Fernandes of maltreating models in social media.

According to James Scully, when he selected the corner for Paris fashion week, he heard several models complain about the inhuman treatment of the Balenciaga 2017 autumn winter fashion show. It said that Maida Gegori Boina and Rami Fernandes closed about 150 models in the narrow staircase for nearly three hours that day, and turned the lights off the entire building at lunch time. The mobile phone became the only illumination tool for the models, and the mental state of many models was affected afterwards.

In addition, James Scully's article also mentioned that some brands would make unfair demands on models when they were auditioning, and also enabled models under 18 years old, and named Lanvin had asked the corner companies not to employ colored people.

In this regard, Balenciaga immediately admitted the mistake, issued a statement announcing the termination of the contract with Maida Gegori Boina and Rami Fernandes's corner selection company, and apologized to the model who encountered unfair treatment. She stressed that Balenciaga and its parent company Kai Yun group had always attached great importance to and respected the model profession and would never tolerate such a thing happening again.

In 2017, a 14 year old Russian female model died of meningitis caused by overwork in Shanghai.

The woman named Vlada Dzyuba worked for 13 hours before she died. When she was preparing to stage the stage in the fashion show, her body temperature suddenly rose, fell into a coma, and was sent to the hospital. Two days later, the doctor announced her death.

It is worth noting that Dzyuba, who is only 14 years old, can only work 3 hours a week if he comes to work in China, and he must have medical insurance.

But her broker helped her sign a 3 month contract to work in China and did not buy medical insurance for her.

Dzyuba's mother believed that the cause of her daughter's death was not meningitis. The root cause was overwork caused by workload overload. She also revealed that her daughter's contract with Great Model model broker contained unfair provisions.

The sexual harassment scandal in the model industry became the focus of discussion last year, in addition to the harsh working environment and high intensity of work and the squeeze from model companies.

James Woolhouse, executive vice president and chief operating officer of VOGUE Nash group, the parent company of Kangtai, has made a clear announcement that it will cut off all cooperation with the famous photographer Terry Richardson.

The reason is the years of sexual harassment allegations surrounding Terry Richardson.

In fact, as early as 2014, Terry Richardson had experienced a "career crisis" for allegations of sexual harassment.

Several models collectively accused Terry Richardson of sexually harassing them during filming.

The British model Emma Appleton released a short message screenshot that let the matter fall to the real hammer. Terry Richardson said in a text message, "if I go to bed with you, you will get a chance to shoot VOGUE in New York."

Coincidentally, in 2017, the famous fashion photographer Bruce Weber was accused of sexual harassment and discrimination by male Jason Boyce. She was also accused of sexual harassment including Soul Artist brokerage company and its founder Jason Kanner, and Little Bear Inc..

Jason Boyce said in the lawsuit that sexual harassment and discrimination were caused by sex, resulting in mental distress, humiliation and the negative consequences of his career, including loss of future wages, career opportunities and other benefits and remuneration. His modeling career in New York was also tied up.

In 2018, the New York Times published detailed reports on the sexual harassment allegations of more than two male models of the fashion industry, the Bruce heavyweight photographer Weber Mario Testino and the Mario Testino.

After exposure, Kangtai Nash group immediately announced that it would no longer cooperate with two photographers.

Last September, according to Diet Prada and other Instagram accounts, 34 year old designer Gosha Rubchinskiy was asked to take photos of minor models, causing netizens to conjecture and question the designer's pedophile.

The exposure of social software chat shows that Gosha Rubchinskiy suspected to urge the model to shoot him naked in the bathroom.

It is reported that the client was a 16 year old teenager and he first exposed the incident in Facebook's High Fashion Talk (HFT) panel.

It is reported that Russian law stipulates that people under the age of 18 who have naked or improper photographs are regarded as child pornography.

After that, Gosha Rubchinskiy emptied the Instagram account statement, saying that the brand was doing a vegetarian model selection at that time. The client sent e - mail, but because people were unable to take photos, the designer asked the model to take photos in the bathroom as soon as possible.

The brand emphasizes, "over the years, we have been selective in the selection of vegetarian models, which lasted for 10 years without any problems.

At present, the disappearance of individual Instagram accounts distorts the facts.

In addition, last week's report on the Chinese men's model was also controversial in a report by Chi GQ, but it also reflected the plight of the weaker male model group in the model industry.

The report describes the income gap between men's and women's models in the industry. A top female supermodel can get 200 thousand of a fashion show and a male model of up to fifty thousand or sixty thousand.

In the fashion industry dominated by women's clothing, gravity and resources are tilted to women's mold. Men's models seem to be in a more difficult position.

Once again, these events allow the industry to see the unpleasant facts that have not been openly discussed or acknowledged in the model industry.

After the alarming news, the industry giants began to take action. For example, Kai Yun group and LVMH group jointly formulated the "model work relationship and health guarantee program" to prevent the model from being too thin and affect the physical and mental health, and to provide a good employment environment for the model.

Kangtai Nash group also issued a code of conduct with the beginning of last year to eliminate unlawful acts such as sexual harassment.

But in fact, there are still more undesirable acts of oppression in the whole industry.

The occasional sense of industrial responsibility caused by scandals is very limited, and most of the time it is superficial.

The model industry is still not perfect, especially in the domestic apparel market, which is accompanied by the rise of children's clothing and electricity providers.

The fashion industry may be heading for a better direction, but the effort it may make today may not be enough.