50 FMCG Enterprises Join Hands With Retail Outlets.

Procter & Gamble, dragon fish, Wangwang, Yi Zi, three squirrels and other domestic and foreign 50 first-line consumer goods companies and retail outlets signed a joint business plan strategic cooperation agreement, with a view to completing the market coverage through the retail platform and the next line of millions of stores.

It is understood that the retail channel will further distribute the operating system in the channel of Alibaba's business operation system, to help branded business lower cost, higher efficiency, global data, precision operation line stores, and complete a wider market coverage and penetration.

Wang Lei, vice president of e-commerce in Nestle Greater China, said that nestle will continue to work together to create a full link digital operation mode through retail outlets, promote accurate store marketing, upgrade the digital supply chain, break the retail boundary, and make full use of data to help business decisions.

Zhang Liaoyuan, the founder of three squirrels, said he hoped to create a 10 billion market online by spending five years online.

"Three squirrels" as the net red brand, has achieved the "billions" level online sales in Taobao.

Today, cooperation with retail outlets will synchronize the next ten billion market.

Lin Xiaohai, vice president of Alibaba group and general manager of retail business division, said: "we hope that retail is a platform for brand operators rather than a channel."

For brands, how to effectively touch consumer terminals has always been an important marketing issue.

The retailer has been working to help the brand channel sink and reach the sales terminal.

Through retail outlets, brands can directly control various promotional activities of small stores to understand consumer needs, so as to adjust marketing strategies and achieve product sales growth.

It is understood that retail outlets have 130 000 small store users, more than 5000 brands, dealers to enter, has become the main line of brand business line stores.