School Uniform "Quality Supply" Proposal On The Hot Search Brand School Uniform Has Broad Prospects.

During the two sessions this year, the Central Committee of the Kuomintang submitted to the CPPCC a collective proposal on promoting quality supply and putting an end to poor school uniforms. It suggested that while improving the sense of school uniform and helping primary and middle school students to enhance their cultural confidence, they should focus on eliminating price limits and "land protection" so that more students and parents could have the right to choose "high quality and high price" uniforms. At the same time, we need to strengthen functional fabric development and school uniform style design, deepen quality management, and cut off the passage of "inferior school uniform" into the campus.

This proposal sparked heated debate on the Internet. Many netizens said "too pleasant" and "special expectation"... No wonder netizens reacted so enthusiastically. Over the years, the styles and quality of school uniforms in China have been subjected to "Tucao". No matter whether men or women are wearing large athletic sportswear on the playground, radio gymnastics has become a collective memory of a generation of students.

However, with the opening of the market environment and the gradual promotion of the new school uniform, school uniforms are also saying goodbye to the situation of "being tuckled" yesterday. The educational function of uniforms has been attached importance to by more and more schools and parents. Among them, the leading role of the brand school uniform is very important.

The domestic school uniform market has a bright future

School uniform is a special subdivision industry in the Chinese professional wear market. For a long time, influenced by factors such as the industry procurement mode and the circle economy, the school uniform market has shown the characteristics of scattered competition and strong regional color. "Local protection" and "limited price" and other factors have caused the lack of marketization of school uniform industry and so on.

However, in recent years, with the promotion of the new policy of school uniform and the background of consumption upgrading, the school uniform market has ushered in industrial upgrading. The new standard school uniform represented by Eaton, such as the school uniform brand, is becoming a new industry outlet. In 2014, Bloomberg BusinessWeek pointed out in the article "school uniform economics" that the size of our school uniform market is now close to 100 billion yuan. Under the impetus of the overall quality upgrading of school uniform and the enlargement of the price acceptance space, the industry expects that the size of the school uniform market in China is expected to reach 1500-2000 billion yuan by 2025.

There is no doubt that today's school uniform industry is a promising blue ocean market. "The traditional school uniform industry is very competitive. Unreasonable local protection and old price fixing policy restrict the quality of school uniform and the development of the industry. In 2009, Eaton Ji De entered the school uniform industry, and gained more and more recognition from schools and parents through high-quality campus services and product quality. Wang Yong, the deputy general manager of the Eaton group (hereinafter referred to as "Eaton Ji De") of Su Mei Da (600710) of the listed company, said in an interview with CFW reporters.

It is understood that in 2018, Eaton Ji De revenue scale exceeded 700 million yuan, school uniform supply of 8 million pieces, the brand was established for ten years, for the 31 provincial-level administrative region more than 4000 colleges and universities to provide campus dress system solutions, is recognized by the industry and consumers brand, but only accounted for 1.3% of the market share. "Eaton's revenue grew by 100 times in the past 10 years, but in fact it's just the preparation period and the warm-up period of the brand." Wang Yong stressed, "through the inspection of the UK, Japan, Korea and other markets, in the case of full competition, the industry can basically account for 20% of the market share, so the Chinese uniforms market will have broad room for development in the future."

Make school uniform the mobile culture card of school

Eaton's school uniform is regarded as a part of the cultural system tailored for the school, not just a piece of clothing.

Eaton Ji De rooted in the excellent campus culture, elegant, restrained, and wash the design style, leading the spanformation of Chinese campus dress, promoting the reconstruction of common education value, and creating campus culture card. By listening to the school's cultural proposition, observing the temperament of the school, taking dress etiquette as the carrier, internalizing the campus dress into students' accomplishment, externalizing it into students' behavior, naturally shows the beauty of campus and education.

In the past, the requirements of uniforms for school uniforms were limited to uniform, easy identification, and favorable sports. As for the students wearing beauty and beauty, the value of aesthetic taste was not valued from outside, but hardly considered. However, ancient and modern educational cases tell us that beautiful campus costumes not only concern students' learning and living quality, but also relate to their temperament, cultivation and behavior cultivation.

The so-called "beauty is from the heart, and the ceremony is outward." With the improvement of the quality of life, the current students have initially had the awareness and pursuit of beauty. However, the school lacks the corresponding training and training on beauty. In the choice of school uniform, it ignores the right of students to choose beauty. Bai Yansong said at the 2018 annual meeting of future education, "it is a special challenge for education to teach generations of Chinese people to have the real aesthetic ability to keep pace with the times."

In order to promote the spanformation of the traditional Chinese school uniform industry to the United States and the good, Eaton Ji De awakened the aesthetic consciousness of the students through popularizing etiquette education and improving the quality of campus clothing design. After years of exploration, the company has created a complete set of "five sets of program system" mode for democratic purchase and subscription of school uniform. It has upgraded the school uniform industry from the original production response type to the "Program Consultant type". From the introduction of listening, to the exclusive scheme, the Democratic subscription, and after the after-sale service and the campus etiquette system, all of the products are closely centered on the characteristics, personality and style of the campus, and every production is aimed at making the school, teachers, parents and students feel satisfied and satisfied.

School uniform ecology under market economy

"Freezing three feet is not a cold day." The problem of China's school uniform industry has been a long time. Whether it is a long-term bottleneck or a short-term constraint, new and old problems are intertwined and superimposed. This is by no means a few enterprises can change in a short span of ten years. But Eaton, as a prominent school uniform in the industry, always carries out the mission of "leading the spanformation of Chinese campus dress and promoting the reconstruction of common educational value". On the one hand, it pioneered the introduction of the "Family Council" into the new pattern of school uniform procurement, and provided the system service for the school with the advanced service standard. Its insistence before the new deal and the outbreak of the post new political power all won good market reputation for the brand. On the other hand, Eaton Kidd, with an open and tolerant attitude, joined forces with many traditional school uniform enterprises, traditional uniformed enterprises and educational equipment enterprises, and resources complement each other, so as to jointly develop the blue ocean market of China's school uniform, providing new development ideas and methods for the school service enterprises that have difficulty in spanformation and find a way out.

2019 coincided with the tenth year of Eaton's brand, and it was also the starting point for adjusting to a higher speed. "As a leading brand in the industry, we have many advantages in development, such as taking the lead in integrating global quality resources, and improving the quality of school uniforms with other industry leaders." In the CHIC 2019 (spring) exhibition, Eaton Kidd signed a strategic cooperation agreement with 3M China and Lu Tai Group, from the upstream supply chain of the industry chain to control the quality of school uniforms.

The implementation of school uniform system plays an important role in quality education. It is imperative to vigorously develop our school uniform culture. In the face of the liberalization and internationalization of the education industry, we expect the school uniform market to flourishing, expecting more high-quality brands to join the school uniform industry, improve the industry environment, enhance the industrial standard, provide better quality services for Chinese campus, and promote the construction and healthy development of Chinese campus culture. At present, the Chinese school uniform is still at the initial stage, and the market has great potential. With the improvement of the aesthetic taste of the 400 million middle class parents and the full liberalization of the second child policy, the new school uniform market, which is different from the original "face pocket", will grow more than 20 times in the next ten years. Next, Eaton plans to recruit urban partners in Tianjin, Changsha, Fuzhou and Beijing to jointly promote the quality upgrading of school uniform industry.