Underwear Market Is Facing The Challenge Of Fabric Innovation.
After meeting the requirements of food and clothing, people have higher demand for the quality of life.
As for underwear, it is becoming more and more comfortable and more functional.
Underwear brand is well versed in this market demand, and constantly develops new functional fabrics to make underwear more suitable for modern people's pursuit.
In the development of new underwear fabrics, our brands are also showing their strong strength.
Starting from various aspects of underwear wear, we constantly bring more innovative and competitive underwear fabrics to the market.
Practical fabrics
In the practical wear of underwear, UNIQLO's fast fashion brand has also done a lot of work on the fabric of underwear.
Its self-developed Heattech fabrics and AIRism fabrics have their own advantages in black technology.
Heattech fabric is the main fabric that keeps warm. It makes the underwear of autumn and winter light and fashionable by using the fiber with warmth retention function.
In cold winter, such fabrics also deeply capture the needs of consumers.
The opposite to Heattech is breathable fabric AIRism.
AIRism fabrics are made of thin air through the pursuit of very fine fibers. Such black technology breathable materials help to release heat and sweat, and bring a big gospel to consumers in summer.
These fabrics developed by UNIQLO have deeply captured the needs of modern consumers, not only changed the way people dress, but also brought the gospel to the consumer market.
Environmental protection fabric
Recently, Zara's underwear brand Oysho has launched the 2019 spring summer swimsuit COLORISTA coloring division series, using colorful colors to make summer wear more lively and colorful.
This time, some of the clothes in the COLORISTA coloring division series are produced by environmental protection materials.
In recent years, the topic of environmental protection is very hot, and there has been a green wind in clothing, jewelry, home and so on.
People pay more and more attention to the use of environmental protection products in life, and the use of environmentally-friendly materials in underwear products has become a popular trend.
The finch swimsuit series, which was first released in 2014, is also pformed into swimsuit products using recycled recycled PET bottles.
Underwear products have a shorter life cycle. They can use environmentally-friendly fabrics on this type of products, and they can also bring a lot of help to the cause of environmental protection.
This time, the COLORISTA coloring division series also uses environmentally-friendly materials to make underwear more possibilities.
This series is also part of the Zara brand JoinLife project.
In recent years, the major clothing brands have been making efforts to protect the environment. When the earth's resources are drying up, everyone is working hard for the cause of environmental protection. The development of environmentally-friendly underwear and clothing can also lead the development of environmental protection.
Technology fabrics
The latest Glucose technology fabric is also a big black technology in the underwear industry.
We should start from a series of aspects such as the wearing of underwear and so on, and bring more healthy and comfortable fabrics to the consumer market.
Changsha silver sky Textile Technology Co., Ltd., which has been in use for three years, has been made of Glucose technology fabric and made of bionic fibers.
At the same time, underwear also has the characteristics of easy washing, rapid moisture conduction, bacteriostatic and bactericidal properties.
After repeated washing, it can still protect the soft and comfortable underwear, so that the fabric in the market is also full of "inner" beauty.
Modern people pay more and more attention to the comfort of life, and there is a more comfortable demand for underwear, a private product.
To be able to carry out fabric reform in this area is also to meet the needs of the market.
We really realized the need to make life better with technology.
In addition, many underwear brands are making articles on the fabric of underwear products.
For example, honeycomb breathable mesh fabric, Dralon velvet fiber knitted fabric, Lycra fusible spandex fabric and so on bring more convenience to people in various functional styles of underwear.
With the improvement of life, underwear brand has also found the importance of underwear fabric functionality.
While studying how to make clothes more comfortable and fashionable, efforts to make fabric become more and more brand choices.
In the future, we believe that more brands will bring us more scientific and technological fabrics. Let's wait and see.
Source: Li Yuanyuan, China apparel net
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