The World'S Top 100 Luxury Goods: Canada Goose Grows Fastest.

DDT ranked the world's luxury goods companies based on sales in the fiscal year 2017/18 (12 months ended June 30, 2018) and released the global luxury goods list in 2019.

The list includes clothing, accessories, jewelry, watches, makeup and perfume.

The main data obtained from the report are as follows:

The total sales volume of the top 100 luxury goods companies increased by 13.8% to 247 billion US dollars over the same period last year.

The ranking and sales figures of the top ten luxury companies are shown in the following table:

1, LVMH (France) sales increased by 17.2% to $28 billion over the same period.

2, Estee Lauder group (US) sales grew 15.7% to $13 billion 700 million over the same period.

3. The sales of the group (Switzerland) increased by 3.1% to $12 billion 800 million.

4, Kai Yun group (France) sales increased by 27.5% to $12 billion 200 million.

5, glasses giant Lu Xun ladder card (Italy) sales increased by 0.8% to $10 billion 300 million.

6, Chanel (France) sales increased by 11.5% to $9 billion 600 million over the same period.

7, L'OREAL group (France) sales increased by 10.6% to $9 billion 550 million.

8, Swatch group (Switzerland) sales increased by 5.4% to $7 billion 800 million.

9, Zhou Dafu group (Hongkong, China) sales increased by 15.4% to $7 billion 580 million over the same period.

10, PVH Corp (US) sales grew 10.7% to $7 billion 360 million over the same period.

Note: the top three have not changed this year compared with last year, and the average annual sales of the top 10 luxury goods companies in the first ten years.

For 7 billion 590 million US dollars, the ten top 100 companies have 48.2% of total sales.

The lowest sales threshold for the top 100 companies was US $218 million, an increase of US $7 million over the previous fiscal year, and the average sales volume of the selected companies was US $2 billion 470 million.

Italy has the largest number of luxury goods companies. French luxury goods companies show the most brilliant performance. Sales accounted for the largest proportion among the top 100, total sales increased by 18.7% compared to the same period, the number of clothing and footwear companies was the largest, and the sales of perfume and cosmetics companies increased by 16.1% over the same period, which was the best among the categories.

The fastest growing 20 companies

Canadian geese are again leading the list of the fastest growing 20 companies. The US cosmetic company Cody is ranked second, and Italy light luxury leather brand Furla is third.

The average annual growth rate of the three companies between 2015 and 2017 was 42.6%, 32.2% and 21.5%, respectively.

Hongkong jeweler Zhou Dasheng jewelry also has an annual compound average growth rate of 18.1%, sales 5.63 billion, an increase of 31.1% over the same period, ranking seventh in the list.

Geographical distribution of top 100 companies

A total of 24 companies in Italy are listed on the list, the most popular companies in the world. The list of well-known companies includes Lu Xun ladder card (ranked sixth), Prada Group (rank twenty-first), GiorgioArmani SpA (rank twenty-sixth), Max Mara Fashion Group Srl (rank thirty-first) and Salvatore FerragamoSpA (thirty-sixth).

The United States ranked second in 14 companies, and 10 in the UK, ranking third.

There are 9 companies in China.

Zhou Dafu Jewelry Group Co., Ltd. (ranked ninth), Lao Fengxiang Limited by Share Ltd (ranked fifteenth), Zhou Shengsheng Group International Limited (thirtieth), Lufu group (International) Limited (thirty-second), orient Jinyu Limited by Share Ltd (ranked forty-second), Zhou Dasheng jewelry (sixty-fifth), Zhejiang Ming jewellery Limited by Share Ltd (sixty-seventh), Xie Ruilin jewelry (International) Limited (sixty-ninth), Li Bang Holdings Limited (100th).

Apart from Li Bang is a garment enterprise, the other 8 are jewelry enterprises.

There are 9 companies in Switzerland and 7 in France.

But from the scale of sales, the average sales volume of French luxury goods companies leads the world.

The average sales volume of France, the United States and Switzerland ranked the top three, respectively, 8 billion 300 million, 3 billion 400 million and 3 billion 300 million.

The average sales volume of Italy top companies is US $1 billion 400 million.

Judging from the category, clothing and footwear category increased by 3.2% year-on-year; accessories and handbags increased by 1.5% year-on-year; cosmetics and perfume category sales increased by 16.1% annually, the two most powerful categories; jewelry and watches category sales increased by 9.7% over the same period last year.

The report shows that luxury companies have targeted the new consumer group, Henry HENRY:High-Earners-Not, which means high income but not yet rich. (Rich-Yet)

The Henry family was born between 1981 and 2000, aged between 16 and 36, earning between $100 thousand and $250 thousand a year, less than $1 million in investment assets, and has a high level of education. It is good at using mobile communication products and has a strong spending power, but it has not yet become a wealthy class in the traditional sense.

Millennial generation and Z generation are representatives of the Henry family.

It is believed that with the continuous growth of income, the "Henry family" will become one of the richest consumers.

In order to cater for the "Henry family" to focus on the characteristics of personalized service, to ensure brand attractiveness, luxury companies have stepped up investment in digital technology, through social media to enhance interaction with consumers.