H&M Clothing Has Begun To Implement Pparency And Attach Importance To The Sustainable Development Of Fashion Industry.

More and more brands have attached importance to the concept of sustainable clothing and environmental protection, because consumers, especially young consumers, are increasingly concerned about environmental protection.

More and more consumers are asking fashion companies to keep their locations and methods pparent, because they find that pparency is the key to the sustainability of the fashion industry.

H&M has begun to implement full pparency.

In April 24th, when we registered on H & M website, we found that the company will contain detailed information about every garment sold, which is completely pparent from the materials used for production companies, and the names and addresses of factories.

"We are proud to be the first global fashion retailer on our scale to introduce pparency in this product," said Isak Roth, head of sustainable development in H & M.

By keeping our products open and pparent, we hope to set standards for our industry and encourage customers to make more sustainable choices.

All the 47 websites of H & M provide this function. Consumers who shop in the store can simply scan the H&M App to scan the price tag of the product you are interested in.

UNIQLO production process pparency

For many clothing brands, fabric and fiber supplier information is an important business secret.

Last year, the fast fashion brand of Japan, the fast selling group of UNIQLO parent company, also made its product production process more pparent.

Last year, Xun group announced its list of main fabric factories of its brand UNIQLO and GU.

The suppliers on the list include fabric factories and garment factories in China, Indonesia, Bangladesh, Thailand, Japan, Vietnam, Kampuchea, Korea, Malaysia and Turkey, including 161 factories in China.

It is reported that these factories are equipped with monitoring facilities to ensure compliance with the XXX group's code of conduct for production partners.

Everlane costs are also pparent.

In fact, in terms of pparency, an American brand has already done so at the beginning of its creation. TA is Everlane.

It not only pushes all its manufacturers to the front stage, makes their manufacturers pparent, but also exposes every cost of all products, including fabric, accessories, cutting and pportation costs.

The Everlane label will also be specifically marked out in cities or provinces, such as the winter coat from Vietnam's Beijiang, cashmere, Dongguan, and Hangzhou's silk pajamas.

Using the cost of pparency not only increases the credit value of customers to their brands, but also highlights the concept of good quality and low price.

Because Everlane is online sales, as more and more users are strongly demanding, there can be a physical store.

So in New York opened the first entity shop, opening business is very hot.

Everlane is an e-commerce brand founded in 2011. It is reported that sales have exceeded 100 million US dollars in 2016.

Author: Sun Huahua