On Behalf Of The Operation Of The Alibaba To "Burn"?

Only last year, a double 11 day, Ali investment in the electricity supplier acting service provider Bao Zun turnover of up to 6 billion 550 million yuan.

China's e-commerce platform has created its own "turnover miracle" and has also made rapid growth in the generation of e-commerce providers.

Such stories are taking place in cross-border electricity export market, including new seven days, small ice fire people, fire bats electricity providers, Jingtao electric providers and so on.

In the past, the domestic business platform that nurtured these service providers has become an important promoter of its overseas trend.

Ali leading generation operators feast?

The new seven day is a member of the domestic electricity supplier generation sea operation team. At present, its overseas business module focuses on Ali's Southeast Asia business platform Lazada's operation service. GREE is one of the important brands of its service to the sea.

This generation of double GMV eleven days in 2017 has been as high as 650 million yuan generation operators look at the future prospects of the brand's going to sea.

On the seven day of the new CEO, Zuo Yingjie judged that the foundation for domestic operators to go to sea has been formed:

On the one hand, with the improvement of China's national strength, the impression of Chinese manufacturing brands in overseas consumer groups has gradually increased.

The quality of HUAWEI and other brands began to be recognized by overseas consumers.

The label of "cheap goods" of Chinese products has gradually faded away and replaced by the label of "cost-effective products".

On the other hand, Chinese Internet companies are extending their businesses to the world.

The main symbol is Alibaba and Tencent are investing in Southeast Asia related business.

Among them, Ali invested $1 billion in 2016 to hold Lazada, and the total investment to the platform has reached US $4 billion.

Tencent's Southeast Asia Internet Co SEA's e-commerce platform Shopee has reached $10 billion 300 million last year's GMV.

Driven by the "2C" platform, Chinese brands really have direct access to consumers.

Zuo Yingjie believed that when the soil of the sea was formed, Ali ignited the "fuse" and promoted the process of the generation operators going to sea.

According to its disclosure, although Ali has not given any subsidy to the generation carriers, it has given the brand operators' support to the operators by recommending brands and making use of the opportunity to organize large events overseas.

Another generation operator, who is based on Tmall's operation, is also looking for the "shadow" of Ali in the course of its development.

Nie Xuefen, an electric partner of the fire bat, pointed out to YBB power that the main reason for the fire bat to go to the sea is speed sell and Lazada. One of the important reasons for making such a choice is that the two platforms of the fire bat can give the official official endorsement of the fire bat.

Now, the fire bat is the official certification service provider of the two platforms.

In addition, Nie Xuefen also revealed that Ali is supporting some of the best domestic operators to become cross-border e-commerce providers.

Like Nie Xuefen described by Zuo Yingjie, Ali also said that Ali would push some businesses and resources to support such service providers.

On the one hand, Ali, on the one hand, docking the demand to the operators. On the other hand, Ali has made the market more active by using the way of resource gathering, so as to attract more operators to devote more resources to the service of the cross-border export platform of Ali.

In the fourth quarter and full year earnings call conference held after investment holding Lazada in 2016, Zhang Yong, chief executive of Alibaba, emphasized that Ali will take advantage of its own retail platform merchants to help domestic retailers enter the Lazada platform and sell products to Southeast Asian consumers.

Lazada official also revealed at this year's seller's meeting that Alibaba has formed a technical team from Tmall, Taobao and other business units to pform Lazada's system. These "Ali style" systems are being pformed or made more friendly to Chinese enterprises.

"Such as Ali's head business enterprises attach importance to cross-border electricity supplier plate, so that the momentum and enthusiasm of cross-border industries in China have risen."

Nie Xuefen said.

In this regard, billion state power has investigated 9 different types of cross-border e-commerce generation business mode of operation.

Among them, the establishment of an earlier, only cross-border business operators on behalf of the operation of the service providers will choose Amazon as a key business in the choice of platforms.

Similar to the star business here, the cross-border electricity supplier big seller pformation of cross-border e-commerce generation service providers are currently only using Amazon.

And including the fire bat, the new seven days, the little ice fire people, the barley electricity supplier, the Jingtao and so on, began to set foot in the overseas generation operation business's domestic generation operator, its offshore business concerns are on the Ali department's export electronic commerce platform.

"Ali led the trend of the domestic generation operators going to sea."

Zuo Yingjie said.

Sales are still the main consideration of KPI.

So, what are the advantages of these "tide" operators in the past that have not been exposed to cross-border e-commerce in the past and are going to sea now?

The new seven days and fire bats all believe that customers are one of the most important advantages of domestic operation.

Nie Xuefen pointed out that in addition to the customer resources docking provided by Ali, the domestic generation operation can be cut from its own customer groups to help customers expand cross-border business.

For example, Ma, who is now running the brand of the fire bat, is also a customer of the domestic trade supplier of the fire bat.

"We now have the brand of cooperation and the brand that we may collaborate in the future, and we need to help operators expand their sales channels and increase their revenues by providing service providers on behalf of them."

Nie Xuefen believes cross-border electricity providers are an important way to achieve this goal.

Clearly, from the customer advantage, it has been clear that the difference between the mainland generation operators and other cross border electricity supplier operators is that the main goal of the operation of the generation is to launch domestic brands.

Apart from the advantages of customers, the talents and organizations owned by the domestic operators have also become an important "capital" for them to go to sea.

Zuo Yingjie said to the power of billion state that the understanding of operation, data and supply chain by domestic talents is impossible for other enterprises.

The operators themselves have a systematic organization to bring these talents together.

"The domestic generation operators who go to sea have a mature service system and a generation of operation customers. What they lack is the operation experience of cross-border electricity providers.

But these can be solved through talent recruitment and case solving. This is only a matter of time. "

Nie Xuefen added that the fire bat is now building an innovative team to undertake cross-border electricity business.

Mu Mu Xi is a cross border electricity generation operation company jointly hatched by the generation service providers, the small ice fire people and the cross border B2B platform global market. It has served for more than 4 years in the cross-border electricity supplier industry.

Liang Qingqin, the founder and CEO of the company, also affirmed the advantages of the domestic generation enterprises in the industry chain.

In her view, there are some similarities between domestic electricity suppliers and cross-border electricity providers, such as selected products, baby descriptions, promotion videos and photos.

This series of work has a perfect industrial chain in the domestic electricity supplier operation. Therefore, the "understanding cost" of the generation operators when doing cross-border electricity business is not high.

By understanding cross border electricity providers, building business lines and acquiring customers, the operators of the sea going to invest in the needs of brands.

At present, "sales volume" is a common business indicator of generation operators.

Nie Xuefen revealed to the billion power that at present, the cross border e-commerce customers of fire bat are mainly branded merchants, and the demand of most brand customers for cross-border business operators is mainly business expansion, sales channel widening and revenue growth.

With these brands, the reputation of overseas brands has also been established.

In this process, the main consideration of branding customers on behalf of the operation service is sales volume.

Zuo Yingjie also pointed out that the main consideration of cross-border export operation based on Lazada is sales.

"In China, the electricity supplier has been developed sufficiently, so value-added services such as data services have been derived.

But the electricity supplier in Southeast Asia is equivalent to the time when Taobao pformed Tmall ten years ago, so the generation operation is only a basic generation operation, and there is no other service considerations. "

Of course, this situation will not continue.

Zuo Yingjie believes that the share of cross border export operation market is very small compared with that in China, but in five years, the market share will become large enough, and the cross-border export operation will be rich as well as domestic operation.

Market share will continue to expand according to the strategy of the generation carrier.

The new seven days also revealed that although the current generation of domestic operators is at Sea leading by Ali, in the future, the new seven day generation service will expand to the cross-border e-commerce platforms such as Amazon and eBay.

The four factions run the era of mixed operations.

However, the generation of operators that are supported by Ali does not mean that they will win.

As a matter of fact, the operators of the sea generation already have many competitors in the cross-border electricity market.

From the p border electricity supplier big seller pformation generation carrier is its direct competitor.

Such enterprises have many years of operation experience in cross-border electricity providers, and can directly apply this experience to business operations after the pformation of operators.

Founded in 2011, Xing Xing is a large seller of cross border electricity suppliers, including clothing, toys, home appliances, 3C electronics and other products.

The company launched the brand service product "flying Whale Cross Border" in 2017, one of which is Amazon's operation service.

Tong Tuo, who already has 14 years experience in cross-border electricity business, has extended its layout to the operation of the generation. The company's revenue has exceeded 2 billion 200 million yuan in 2016.

Now, Tong Tuo has set up a business module called "Ferry Project", relying on its own cross-border e-commerce operation experience to serve more brands.

"From the electricity supplier operation, the big seller has more advantages.

The cross-border electricity supplier itself is quite different from the domestic electricity supplier. This is not only a foreign language plation problem, but also a cultural problem.

This will deeply affect the development of the generation operation enterprises through the selection of products and promotion of copywriters.

Liang Qingqin said.

It is worth noting that the operators of the sea going out have to face the competition of foreign enterprises in addition to the competition of domestic enterprises.

SCI is a Southeast Asia local electricity supplier operation service enterprise, its CEO Liu Jian south to the billion state power disclosed, at present Ali's Lazada generation service provider has four levels:

The first group is mainly overseas, but China has a team to do local business operators.

The second level is that the team is mainly in China, and at the same time arrange a small number of localised service providers overseas.

The third level is the overseas service providers who have no Chinese genes.

The fourth level is solely for the Chinese team, relying solely on domestic small language talents to operate the generation of operation service providers.

Liu Jiannan pointed out that the Chinese service providers who operate in Southeast Asia are usually second and fourth. It is not easy for such enterprises to establish their advantages overseas and deeply understand the local culture.

In addition, the main resources of overseas generation operators are located in Southeast Asia, which is difficult for Chinese generation operators to obtain.

Therefore, in order to deal with the competition between the two competitors at home and abroad, the operators of the sea generation must constantly upgrade their capabilities to "sprint" to the second tier enterprises.

This requires enterprises to have a more systematic layout.

Zuo Yingjie pointed out that the operators of the sea generation must find talents who are familiar with local culture, local language and local business environment. Overseas talents can cooperate with domestic operators in order to do well in cross-border e-commerce.

"This is the superposition of overseas talents and domestic talents."

But in any case, the competition still took place in the era of Ali's leading generation.

Zuo Yingjie believes that this era will last for at least two years.

In his view, a large number of Chinese brands must go out to sea, which must meet the needs of foreign consumers. Without such products, Chinese brands can not talk about going to sea.

"Domestic brands originally targeted at Chinese consumers.

These brands need to develop products or products for overseas markets.

If domestic branding is not willing to cooperate with the development of products suitable for overseas consumers, the original domestic customer advantage in operation can not really be called an advantage.

Liang Qingqin also stressed.

Under the shortage of products, talents and multiple competitions, the road of domestic operation to go to sea is not easy, but it has to go.

Zuo Yingjie likened the expansion of offshore business to "digging gold mines". Now operators have dug a corner of the gold mine. Although they can not get much benefits at present, they will continue to dig.

"The capacity of the future sea going market is huge, and we can not just see the short-term interests."

Zuo Yingjie said.