How Big Is The Market For "Organic Clothing"?

There is no more than a few stories about hot mom's pioneering work, and another hot mom has made a successful start. A millennial mother, Amanda Barthelemy, has conquered the market by relying on "organic clothing", and has created her own organic children.

Company Colored Organics.

After three consecutive years of growth, she is now preparing to contribute 50% of the profits to build orphanages.

What is "organic clothing" and how big is its market?

The founding of Colored Organics

Like other millennial entrepreneurs, Barthelemy saw the demand for organic clothing and created products to meet this demand.

Barthelemy said, "one day after my daughter was born, I was shopping at a local Baby Boutique in Minneapolis, America. I saw a baby dress, and I was surprised by its soft touch.

It has a label: "organic (organic)".

And I only know about organic food, but how are clothes?

Although the fabric was very soft, Barthelemy did not buy this baby clothing because the color was oatmeal.

As a little girl's mother, she prefers to buy purple and pink.

But this time

Inspired by Barthelemy's curiosity, she hopes to further explore what organic children's clothing is.

"When I got home, I began to do some research to find out the advantages of organic cotton, but the colored organic cotton products are still scarce.

As a mom and a woman entrepreneur, I think the color organic baby clothing product is a market opportunity.

If I can make colorful and soft organic clothing, it will definitely attract other mothers to buy. "

Barthelemy said, since then, Barthelemy has started.

And made the basic organic baby clothing, and founded its own organic children clothing company Colored Organics.

Colored Organics didn't succeed overnight.

Colored Organics didn't succeed overnight.

Initially, Barthelemy created a Colored Organics in a basement.

"I am responsible for all business, manage customer service, fulfill orders, take charge of daily operation tasks, and work full-time mothers."

According to the world clothing and shoe net, efforts have also been rewarded. Since 2014, the company has achieved steady growth.

The success of Colored Organics shows that if you stick to your value and offer value to customers, you will build loyal user groups and see growth over time.

Give back to society and create a virtuous circle.

Over the past few years, many companies have shown a trend that a certain percentage of profits will return to society and become a socially responsible brand.

At the same time, Millennial consumers are willing to buy products of such companies.

According to a survey by consulting firm Nielsen, nearly 3/4 of millennial consumers are willing to buy sustainable brand products.

After 3 years of sales and staff growth, Barthelemy feels that it is time for the brand to give back to society.

"After several trips to India, I was heartbroken by the scene I saw.

Only 25 million of orphans in India.

I know I can't help them, but if it's possible to change a child's life, then I have to try.

Barthelemy said: "we take the initiative to contribute up to 50% of the profits to build orphanages.

We hope to build the first orphanage in early 2018. "

Colored Organics will anticipate the prospects for months and years ahead, not only because the company wants to develop its business, but also to increase its impact on orphans.

More interesting reports, please pay attention to the world clothing shoes and hats net.