Winner'S Clothing Success: Integrating Resources And Building Local Brands

It is not spring that sticks out.

After the winner Clothing Co., Ltd. settled, the Yudu county Party committee and county government saw more than the benefits of an enterprise. Instead, it took advantage of the strength of the leading enterprises to stimulate the supply of raw materials and accessories, including R & D, design, production, testing, display, sales, logistics, etc.

The garment and apparel industry cluster, which equals one, develops the benefits of an enterprise into a pillar industry and produces a huge "winner effect".

In 2015, the county was awarded the title of "Jiangxi clothing and apparel industrial base" by the provincial Commission for Industry and commerce, and the clothing and apparel industry achieved a total revenue of 19 billion yuan.

From January to April this year, the clothing and apparel industry achieved 10 billion 903 million yuan in main business income.

Enterprises settle down and bring "winner effect"

High grade decoration, atmosphere showcase, gorgeous year.

Recently, the reporter walked into the winner's fashion club, located in the Yudu Industrial Park. The dazzling fashion women's clothes are unbelievable. This is a clothing and costume product from a poor county.

It is understood that the club displays Nals, Ke Letil, naikou, enling and other high-end brands of women's clothing, including Letil brand women's clothing has been listed in Hongkong.

At the back of the exhibition hall, it is a modern manufacturing base of nearly 200 thousand square meters of the winner's Clothing Co., Ltd., and 1500 workers are working in the workshop. The base also has kindergartens, supermarkets, canteens, cinemas, KTV, basketball courts, badminton courts and staff training universities.

At present, the two phase of the project has been completed, and the annual production scale of 6 million 300 thousand pieces (sets) can be realized after production, and 5000 people are arranged to be employed.

Winner Clothing Co., Ltd. is a research and development, production, marketing, logistics and network management in one of the famous fashion apparel company.

In 2012, Yudu County abandoned high land revenue, invested tens of millions of yuan to upgrade the power supply and supply capacity of industrial parks, and won the winner's clothing company's settlement.

The company has achieved rapid and orderly development, and has also promoted the development of clothing and apparel industry in this county.

In 2013, the winner clothing company started production in that year.

In 2014, the county helped enterprises grow rapidly by recruiting talents, expanding platforms and improving industrial chains. At the same time, the clothing and clothing industry was planned as a pillar leading industry in the county.

Industry is developing rapidly.

In 2015, the winner clothing company realized its main business income of 420 million yuan, and the tax revenue was 24 million yuan.

Integrating resources to build industrial clusters

In March this year, Yudu county organized more than 20 local clothing and apparel enterprises to participate in the 2016 spring China International Clothing and Accessories Fair held in Shanghai, and took nearly 1 million processing orders at the exhibition site.

Yudu County, which has always been obscure, is very impressive at this Expo.

This is the first time that Yudu county has organized the county.

Enterprises get out of the county and embrace the market.

Behind the rush of business orders and industrial development, the Yudu county Party committee and county government are planning and acting on the development of apparel and apparel industrial clusters.

Clothing and apparel industry is a traditional industry in Yudu County in the 80s of last century.

There are nearly 2000 clothing and apparel enterprises in the county, with nearly 50 thousand employees.

In addition, when China's clothing industry started, a group of skilled craftsmen in Yudu County went to the coastal areas to engage in clothing production.

At present, most brands in China

There are Yudu figures in the production and management of enterprises.

From the good industrial foundation, in the process of implementing the "three years' double attack", the county quickly captured the huge business opportunities of the clothing and apparel industry.

With the great opportunity for the winner clothing company to settle down, the county, while constantly improving its industrial support, specializes in small teams and conducts industrial research in Fujian, Guangdong and other places.

Combined with its own platform and resource advantages, Yudu county will quickly adjust its industrial positioning.

The industry orientation is the pillar leading industry in the whole county, and it is scientifically planned from the height of cluster development. It is proposed that the development target of the first-class and well-known regional industrial clusters in the province will be built by 2020.

Focusing on the strategic positioning of cluster development, Yudu county has planned and constructed a garment industry complex integrating clothing design, brand planning and exhibition display. It has planned and constructed accessories and equipment market, product exhibition center, quality inspection center, logistics park, and industrial financing platform.

At the same time, the County Industrial Park is built on the platform of returning home Pioneer Park and Gong Xing Industrial City, and builds 100 thousand square meters standardized factory buildings respectively.

The industrial incubation base encourages people from Yudu who go out to work or do business to go back home and start businesses to support small and micro businesses.

Independent innovation creates local brand

Recently, it was in the "suilen" children's wear shop of Du County, and the children's clothes on the showcase made the parents who came to shopping fondle admiringly.

These children's garments produced by Yudu golden Prince Clothing Co., Ltd. are lively in color, fashionable in style, and comfortable in fabrics. The quality is almost comparable to the famous brand children's clothing in China.

"We do

The OEM processing business has been over 20 years. It is very familiar with the international and domestic children's clothing industry. We have independently developed the "subrun" children's wear brand by the county's efforts to vigorously promote the development of the clothing and apparel industry.

Wang Yonghui, chairman of the golden Prince company, told reporters that the production of each piece (set) can only earn a few yuan of profits, while the profit of the independent research and development brand can be doubled by 20 times.

It is understood that, with many years of foundry experience, the company already has a mature supply channel and production process for raw materials, and strives for the return of talented people to work in other aspects of clothing design, such as outdoor work, and the establishment of a high level R & D and marketing team to create a brand of high-end children's clothing in Yudu, and mainly enter the market of East China and Southern China.

From OEM to local brand, golden Prince's pformation has become a weathervane of the county's clothing and apparel industry pformation.

Today, there are more than 40 families in the county.

The pformation of enterprises to their own brands.

It is reported that up to now, Yudu county has registered 477 clothing and apparel trademarks, 1 famous trademarks in the province and 2 famous trademarks in the city.

In order to realize the pformation and upgrading of traditional industries to modern advantageous industries, Yudu county has provided subsidies and support for enterprises to create brands, carry out brand mergers and acquisitions, and brand publicity and marketing, encourage enterprises to innovate independently, and create Yudu local clothing and clothing brands. The industry has gradually shifted from the single development mode of OEM processing to the whole industry chain development mode of independent research and development, production and sales.

The construction of the 100 thousand square meter standardized factory building for returning home Venture Park has been completed, and the clothing industry complex covering 70 mu has been completed.

Closely following the pace of industrial cluster development, Yudu is now stepping up its platform and market construction, and through the support of talents and technology.

Industrial clusters continue to grow.