Reshaping The Industrial Structure And Leading The Fashion Trend! Chang FA Business Is Building A New ODM Center.

In the new era of textile industry, "technology, fashion and green" have become the new positioning of the textile industry. Fashion as one of the three major positions is the "express key" of the high quality development of the textile industry.

The textile creative industry is one of the "five major" industries that have been focused on the development of Keqiao District in Shaoxing, Zhejiang Province during the "13th Five-Year" period, and has become a new growth point for Keqiao's economy.

Standing at a brand-new starting point, the layout of Keqiao's textile industry is being reconstructed. With a piece of cloth, we accelerate the process from the world fabric distribution center to the global fashion source, and developing the fashion and creative industry is a breakthrough to seize the commanding heights of the industry. The new format and new mode are the main direction of future development.

In 2018, the long hair business center joined the Chinese fashion design engine - "set boundaries" to enter Keqiao. It is committed to integrating the whole industry resources and innovative manufacturing mode, driven from the design side, and truly achieves the one-stop service like big data, design, intelligent manufacturing, exhibition, interaction and so on, to create the first Internet plus international fashion clothing creation site in Keqiao, which integrates apparel design and development, sample clothing, print and order.

Strengthening the trend research, fashion design and brand building of the long business center will help to enhance Keqiao's independent innovation capability, build a fashionable ecosystem and cultivate consumer market, so as to build up cultural confidence and inject innovative momentum into the development of Keqiao's fashion and creative industries.

Long hair business center closely revolves around the industrial demand of garment pformation, focusing on apparel design exhibition and trade, and is committed to building 40 thousand square meters of super creative design engine and fashion landmark.

At present, the long hair business center has thrown olive branches to the enterprises and platforms that are interested in developing the fashion and creative industries in the whole country, looking for like-minded partners to jointly empower the textile industry.

So what kind of platform is the long hair business center? What are the advantages compared with similar projects? What is the impact on the development of fashion Keqiao and the development of Chinese creative industries?

Harvest time

Policies strongly support the empowerment of fashion industry

At present, the Keqiao area has entered the pformation and upgrading of the deep water area. To some extent, success depends on whether the upgrading of traditional textile industry is successful or not, and the development of fashion and creative industries is the key path.

In 2018, the Keqiao district government put forward the idea of "monthly exhibition and fashion show every day", and re compiled the "implementation plan for the development of fashion and creative industries in Keqiao District of Shaoxing (2018-2022)", determined the development direction and development tasks in the next 5 years, unswervingly promoted the construction of fashion Keqiao, joined the international trend center, and made efforts to build a new era.

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According to Cai Man, executive deputy general manager of the long hair business center, the location of the business center of the long hair business center is the commercial exhibition and trade center of textile and clothing industry, and the ecological circle to adapt to the Internet and new retail formats is established. Based on the design of empowerment as the source of the strategy, integrating the resources of high-quality and intelligent manufacturing, the large-scale online retail platform at home and abroad is formed, forming the global fashion brand procurement demand cluster, creating the "Keqiao long hair fashion ecosystem closed loop", becoming the creative engine of Keqiao and the fashion collection center of the whole world.

The entry of Chang FA commercial center is undoubtedly timely. It coincides with the orientation of "fashion Keqiao" and the establishment of the "international textile capital" in the new era. It has been strongly supported by industry and policies. It has held many "daily fashion" activities vigorously supported by the Keqiao government to help Keqiao fashion and creative industries take off.

At the same time, China Textile City is the largest and most diversified textile product in the world.

It has more than 30 thousand households in the market, and over 5 kinds of fabrics. The annual turnover in the market is nearly 200 billion yuan, and the sales network is distributed in 192 countries and regions. The daily traffic volume is 100 thousand times, and there are more than 6000 overseas resident professional purchasers.

Every year, 1/4 textile fabrics are traded here, and the production and sales relationship with the nearly 1/2 textile enterprises all over the country is established.

This provides a strong industrial foundation and endogenous driving force for the long term development of the long business center.

Nowadays,

It has formed a fashion system based on raw materials development, fabric research and development, clothing home textile design, private brand cultivation, and the industrial chain is perfect, but there is still much room for improvement in fashion design, trend guidance and clothing brand cultivation.

The long hair business center is an extension of the downstream textile industry chain of Keqiao. It has undertaken the integration of textile and garment industry from design, trend, intelligent manufacturing, new technology and application, and will be deeply integrated with "Keqiao fabric". It will create a magnificent new picture for Keqiao fashion industry with creativity and design, and fully demonstrate the great value of the high quality development of the fashion creative energy industry.

Land occupation

Excellent location and complete facilities

Those who occupy the land are half and twice as good.

In recent years, Keqiao district has been focusing on the strategic positioning of "the leader of the construction of Shaoxing metropolis and bridgehead of Shanghai Hangzhou metropolis circle", giving full play to industrial advantages, regional advantages and platform advantages, grasping opportunities and taking advantage of the trend, striving to make progress with the standard, and vigorously promoting regional collaborative innovation.

The long hair business center occupies the core area of Keqiao's industrial pformation and upgrading, and seamlessly connects Hangzhou to Ke rail integration.

The surrounding areas include Hangzhou metro, Shaoxing metro, high-speed rail, Keqiao passenger terminal, Hangzhou Ningbo Expressway, Hangzhou Xiaoshan Airport, with convenient pportation and excellent location.

In the future, Keqiao will realize the full coverage of subway, elevated, high-speed, high-speed rail and airport, and easily enter the capital city circle.

In addition, the project is adjacent to China spinning CBD, the textile market, the clothing market, the International Convention and Exhibition Center, the Wanda Plaza, the administrative service center and the sports center are all within three km radius.

Since the "monthly exhibition and fashion show" was held in 2018, more than ten textile related exhibitions have been held each year, and nearly 60 fashion events have been held, gathering customers from all over the world, linking the global textile industry to the global downstream customers.

Cai Man said that the total construction area of the project is about 38 thousand square meters, with four floors on the ground, and one layer of location is the experience center and the concept store. It can carry out shop promotion and replication, undertake sales functions, such as: the designer's original collection store, the new retail B+C mode living hall, the second, third level is the quick reaction edition and trading center, which covers the design and sample clothing edition area, the version trading center, the brand accessories distribution center and the clothing order base, etc., so as to facilitate the merchants to make fast plate making and sample display and sale; the four level positioning is the related energy integration platform of the designer's comprehensive service center, the collection center and the fabric to the industrial chain covered in the garment production process.

Here, direct cargo staircases, sightseeing elevators, escalators, central air conditioners, optical fiber and underground parking lots are available. The commercial center has perfect hardware facilities, humanized commercial services and all-round supporting functions, so as to escort escorts for the following rapid and healthy development.

Aggregation and harmony

Setting up heavy punches to help expand diversified channels

The long hair business centre is committed to integrating the industry chain related empowerment platform in the fashion design and production process with an open mind.

Such as: design studio and designer platform with original design ability, ODM supply chain enterprise with R & D capability, high quality intelligent building collection platform, purchasing center, life hall, original designer collection hall, etc.

At present, many enterprises and platforms have been fully supported.

In May 7th, the long hair business center will usher in the formal opening of the "boundary", and the trial operation of the "collection 941" will achieve a 60% opening rate of the whole four level.

Cai Man said that since its entry into the city in 2018, the project has been able to provide strong support for the establishment of the boundary, so that the platform service capability will go to a new level.

As the "POP global fashion network" project, with the support of the "POP global trend agency" for 13 years and the most complete big data and the most comprehensive supply chain solution in China's fashion industry, the establishment of the "global trend agency" has created six shared service modes: "sharing research and development", "sharing wisdom", "sharing supply chain", "sharing marketing", "sharing data" and "sharing office". It has created three creative spaces, creating space and creating customer space.

As the "pioneer" of China's fashion industry, the industry has successfully landed in Shanghai, Nantong, Changshu, Hangzhou and Guangzhou.

The POP trend platform has 1 million 160 thousand designers, serving 600 thousand apparel business customers and covering more than 90% of the country's brands.

Setting up Keqiao will integrate information barriers, improve design efficiency, share linkage industry information, and serve the industry's full supply chain services based on diversified integrated services such as fashion trends, big data and industrial exchanges.

"All merchants who enter the project can enjoy the shared membership services provided by the boundaries, enjoy strong data information and cutting-edge trend information in the boundary space, share the nomadic office environment in the setting up space, participate in various industry special community activities organized by the boundaries, and deliver lectures, etc., closely following the needs of the times and providing trend guidance."

Cai Man said.

As another strong support for the long hair business center, "collecting and collecting 941" is complementary to the establishment of the boundaries. It pioneered the pattern of the seasonal purchasing demand category of the end brand buyers in the real style collection display mode. It was driven by the long hair ecological circle to drive the resources and the business team to connect the external business with the external thrust. The brand customer of the center for collecting and distributing accurately and efficiently matched the back-end supply chain enterprises, and realized the sales link of the design, the fabric and the production demand at low cost.

Building a fashion landmark to create an ecosystem

The long hair business center settled in Keqiao, and gathered the advantages of "time, place, and people". In the future, it will build a new Keqiao fashion landmark with all kinds of platforms and enterprises. It will become an indispensable engine for the pformation and upgrading of Keqiao's textile industry. It will restructure Keqiao's fashion layout, lead the national fashion trend, and radiate the global fashion industry, reshape the pattern and win the future.

"Through the global collection of core layer, the foundation of fabric and fast reverse, industry matching, resource integration of long hair business center, and extension of Internet + industry, the global demand for" magnetic attraction "is triggered by global gathering, forming the inner circle of Keqiao's long hair, the internal circulation as the source power, the outer ecology as the expansion space, and the formation of circular economy, which is the" long hair ecosystem "that we want to build.

Cai Man said.

Cai Man also revealed that the long hair business center will reach 70% opening rate in the first half of next year. It will form a fashion Alliance on the whole operation, link quality resources inside and outside the industry, regularly organize salon, training and other activities. Through new media promotion and commercial real estate expansion to other regions except Keqiao, the entry merchants will activate vitality in the long hair fashion ecosystem.

At present, the long hair business center is still actively seeking new formats and new modes that can become space partners. It integrates resources of more industrial chains, and achieves maximum value through the joint efforts of both inside and outside.

For a long time, the fabric industry and the garment industry are closely related. High quality fabrics are the basis for supporting the production of high quality garments, and clothing is the best carrier for the display of fabric value.

Keqiao, as the "fabric kingdom", has provided the unique capital for the long hair business center to be more steady and calm in its foothold in the market. The long hair business center has created a good environment for Keqiao to develop the clothing industry, realize the integration of textile and clothing, develop new markets and enhance competitiveness. It also provides a fertile ground for the cultivation and development of Keqiao local enterprises' clothing brands.

In the new era of textile industry, Keqiao's textile industry has entered the new era of "technology plus fashion" dual wheel drive and high quality development. However, this is just the beginning.

In the future, Keqiao will continue to upgrade its "textile industry" into a "fashion industry" and build the "Oriental Venice" as the ultimate goal of "Oriental Milan". On the way to the "East Milan", the long hair business center will join hands with Keqiao to join hands in the world and integrate with the international trend, so as to set up a model and benchmark for the pformation and upgrading of the traditional textile industry in Zhejiang and even the whole country.