2018 Net Profit 1 Billion 693 Million Semir Clothing How To Forge Ahead?

In the impetuous and radical wave of development, we have chosen our own speed and made steady progress, and we have gained a full harvest all the way.

In April 26th, the Zhejiang Limited by Share Ltd (hereinafter referred to as: securities code: 002563) released the 2018 annual performance report. As of December 31st, 2018, business income reached 15 billion 719 million yuan, an increase of 30.71% over the same period last year. Net profit attributable to shareholders of listed companies was 1 billion 693 million yuan, a 48.83% increase over the same period last year.

By industry:

The sales volume of clothing industry reached 15 billion 616 million yuan, an increase of 30.62% over the same period last year, accounting for 99.35% of total revenue.

Sales of other industries reached 103 million yuan, representing an increase of 45.86% over the same period last year, accounting for 0.65% of total revenue.

By product:

Sales of casual wear reached 6 billion 791 million yuan, an increase of 20.54% over the same period last year, accounting for 43.21% of total revenue.

Sales of children's clothing reached 8 billion 825 million yuan, an increase of 39.60% over the same period last year, accounting for 56.14% of total revenue.

Other sales reached 103 million yuan, an increase of 45.86% over the same period last year, accounting for 0.65% of total revenue.

By Region:

Sales in mainland China amounted to 14 billion 910 million yuan, an increase of 24.07% over the same period last year, accounting for 94.92% of total revenue.

China's external sales reached 798 million yuan, accounting for 5.08% of total revenue.

Data show that sales of children's clothing revenue exceeded the main leisure apparel, accounting for 56.14% of the total, has become the main driving force for the growth of the group's performance, its children's clothing brand balbala still maintained stable and high growth.

From the performance reports in recent years, the data show that the brand of non children's clothing brand balbara and its share in the domestic children's wear market have been rising. At the end of 2018, the market share of Barbara in China's children's wear market reached 5.6%.

During the reporting period, the number of Barbara terminal outlets has grown to 4981 (about 1500 Shopping Center shops), and the layout of online and offline full channel operation has been formed.

Along with the great benefits, we continue to exert efforts in children's wear market. In May 2018, it bought 110 million of euro (844 million yuan) for all the assets of Kidiliz group, a leading European enterprise of high-end children's wear. In January 2019, it announced joint investment with KIDILIZGROUP in joint ventures to promote the development of brand business in the Chinese market.

In addition, strategic cooperation with North American children's clothing giant THE CHILDREN 'S PLACE INTERNATIONAL, LLC, from product, design, supply chain, channel, retail and other links to carry out in-depth cooperation, and gradually layout the international children's wear market.

After half a year's operation, the KIDILIZ group and children's wear brand The Children "s Place" started to incorporate into the performance report.

The children's clothing market is fully covered from all ages of newborn to teenager, diversification and improvement of children's wear brand matrix, and opening up children's clothing market growth space.

Among them, the electricity business has become another direction of horse racing. Through the electricity industry park, online and offline integration mode, the electricity supplier business continued to maintain rapid development trend, in 2018, Semir electric business revenue achieved 4 billion 69 million yuan, double eleven retail sales performance reached 1 billion 140 million yuan that day.

Young marketing covers the entire clothing market, and brands are joining the spanformation path to acquire new development path. Committed to channel spanformation, layout shopping center, on the new track speed up.

In 2017, the direction of channel spanformation and upgrading was established. During the two years, the image of terminal stores was upgraded in an all-round way. The product was younger, the new speed was accelerated, the "fan economy" marketing mode was opened, the sales channels were expanded, and a brand new brand image of socialization, scene, entertainment, youth and numeral was created, so as to achieve a high value spanformation of Semir.

Shopping centers are the most important battlefields. In 2018, they entered Beijing's Cade MALL Xizhimen, Shanghai Zhongshan Park dragon dream, Shanghai Jiading CITIC Pacific Wanda Plaza, Kade Suzhou center, Xi'an the Mixc and other benchmark shopping centers, and the number of shopping center stores reached 400.

During the reporting period, 9905 offline stores were established in all provinces, autonomous regions, municipalities directly under the central government and overseas, including 1218 Direct stores, 280 joint stores and 8407 franchised stores.

Influenced by the international trend, we accelerated the layout of overseas business. On the one hand, we strengthened the pace of international brand acquisitions and acquisitions. On the other hand, we continued to accelerate the opening of stores in overseas markets and opened stores in some countries in the Middle East, Central Asia and Southeast Asia, and constantly explored international markets to enhance brand influence.

In the future, it will focus on the main business, vigorously promote the extension of the main business to the children's industry, the electricity supplier industry and the investment industry, and gradually create a new pattern of the common development of the four major industrial clusters. At the same time, it will build an integrated commercialization, branding, channel capacity and supply chain capability, focusing on cultivating digital operation capability and digital innovation capability, enhancing the ability of investment and merger, financing, post investment management and capital appreciation, and strengthening the international business layout and organizational governance.