Textile And Clothing: From 1 To February, The Bottom Plate Of Garment Growth Has Been Allocated To The Time.

This report read: in 2019 1-2, the clothing retail sales data were affected by factors such as weather and holiday time. The performance was poor and the performance was bottomed out. It is expected to improve in the future.

Abstract:

In the 1-2 month, retail sales of consumer goods are coming out, and the growth of clothing is expected to rebound.

The total retail sales of consumer goods increased by 8.2% over the same period in 1-2, a decrease of 1.5pct compared with the same period last year.

Among them, clothing retail sales grew by 1.8% over the same period last year, an increase of 5.9pct compared with the same period last year.

Clothing retail data showed poor performance on the one hand because last year's cold winter weather resulted in a high base of clothing sales for the same period.

The average temperature rise this winter has a negative impact on winter clothing sales.

On the other hand, the time of the Spring Festival is ahead of schedule, and the consumption time before the festival is shortened.

By the same period last year, the high base number and the sales performance of the spring clothes were relatively dull. We maintained a cautious attitude towards Q1 clothing retailing. We believe that the first quarter results will be bottomed up. The three quarter will show a trend of increasing the chain. The clothing consumption of the downstream areas will be greatly improved.

The deep report of the company, the answers to the market doubts, and the recommendation logic.

Biblfin as a high-end leisure apparel leading enterprise, endogenetic growth is strong, outstanding performance.

The brand relies on golf culture to create competitive advantages, with high quality R & D, supply chain and channel advantages.

Through our calculations, channels still have room for growth.

Venice, a new brand, is making efforts to expand its market.

The Antarctic electricity supplier has successfully pformed the e-commerce platform service providers from the garment enterprises to the upper and lower reaches with the unique "brand authorization" mode, creating cost-effective products to cater for the rise of the low consumption cities.

The company adopts more than 3 strategies of multi platform, multi category and multi brand to promote GMV's rapid growth and build a big brand of life for all.

As the currency conversion rate stabilizes, revenue will expand further.

Investment recommendations: three main investment lines: 1) high quality track, competitive advantages, strong endogenous growth: buefin, Antarctic electricity supplier, Semir apparel; 2) upstream textile, capacity expansion, expanding Southeast Asian market: Baron East, Huafu fashion; 3) early fall, but the steady growth of performance varieties: Song Li Si, Fu Anna, Luo Lai life.

Plate review: Shanghai Composite Index (+1.75%), +0.49%, +2%, Shanghai and Shenzhen 300 (+2.39%) this week, the textile and garment industry rose 3.61%, in the shwan industry in the top gains, textile manufacturing sub sector rose 5.08%, apparel home textile sub sector rose 2.63%.

Key company announcement: Longzi shares: 2018 annual report: Wanlima: 2018 annual report, Sanfo outdoor: 2018 annual report Kang Longda: 2018 performance bulletin.