Market Status And Development Trend Of Women'S Wear Industry In 2018

In the early 1990s, China's clothing industry began to take the branding path.

Although it started late, it developed very rapidly.

Because of the diversification of women's clothing brands and styles and the improvement of women's social status, the development of fashion women's clothing has been promoted, and the scale of women's wear market in China has been increasing.

In the future, women's clothing products in China will be more personalized. With the increase of women's income, the development of high-end women's clothing has broad prospects.

Women's clothing brands have appeared one after another to promote the expansion of the market scale.

The international brand of women's wear market has more than 100 years of history, and the Chinese women's wear brand operation is from the late 80s and early 90s.

In the early 1990s, China's clothing industry began to take the branding path.

At that time, with the progress of reform and opening up, the door of the country gradually opened, and all kinds of clothing brands in the West were constantly stationed in China. Because the domestic clothing enterprises did not pay enough attention to the brand concept at that time, the domestic high-end clothing market was almost occupied by foreign brands.

Domestic garment enterprises see this situation, so they followed suit, quickly joined the ranks of brand clothing, forming a good situation for the rapid development of domestic women's clothing enterprises.

Chinese brand women's clothing market, like China's economy, started late but developed very rapidly.

Over the years, experienced casual wear - high-end women's wear - maidouxiao Shu - fast fashion - network clothing brand emerged and developed.

The high-end women's clothing brand appeared after 1990. Although it has developed for nearly 30 years, its development speed is fast. However, due to the development characteristics of high-end women's clothing, it is still a big market and small brand pattern, and the brand effect is far less than that of men's clothing.

With the increase of women's wear brands, the product selection has increased, and the market size of women's clothing is also expanding.

From the scale of the retail market of garment industry, the retail sales volume of our garment industry has maintained a relatively rapid growth in the past 2006-2011 years, and sales in the market have been in good condition.

After 2012, the apparel industry in China was beset by high inventory, and the growth of retail sales of clothing products began to slow down.

Although the apparel retail market has experienced a slowdown process, the total retail market is growing, and the development of retail enterprises above designated size is still optimistic.

In 2017, China's clothing retail sales amounted to 1 trillion and 35 billion 640 million yuan, an increase of 1.36% over the same period last year. In 2018, China's clothing retail sales amounted to 1 trillion and 701 billion 60 million yuan, an increase of 4.07% over the same period last year, breaking the trend of growth decline, representing an increase of 2.71 percentage points over the previous year.

The diversification of women's clothing brand and style promotes the development of fashion.

Due to the general improvement of women's education level, the improvement of women's employment ratio and the continuous improvement of their social status, their economic independence, the right to speak in the family, and the right to decide continue to improve, and consumer demand has also been continuously improved, which has also become a new opportunity for the revival of women's clothing industry.

In the female consumption population, the main consumer groups are concentrated at 20-49 years old, of which 25-34 years old women have strong consumption ability and consumption demand, and the proportion of women in this age group has increased considerably.

In addition, the dominance of women in the family was enhanced, and the proportion of family female dominated consumption increased from 17.56% in 2009 to 19.16% in 2017, which also made women's clothing scale expand further.

Although the market size of women's clothing industry is the same as that of the overall garment industry, the growth rate is decreasing, but the overall scale is also rising.

According to Ou Rui International Statistics, the market scale of women's clothing industry in China reached about 923 billion 200 million yuan in 2017, an increase of 5.8% over the same period last year, and the growth rate has increased.

It is estimated that the size of women's clothing market will be around 973 billion 900 million yuan in 2018.

Women's clothing personalization highlights high-end women's clothing is the trend.

With the further development of macro-economy and the increase of per capita income, the market growth of women's clothing industry is expected to pick up.

In the future, the Chinese women's clothing industry will develop in four directions, namely, casual wear continues to flourishing, women's clothing personalization is becoming more and more prominent, healthy clothing will become a bright spot for consumption, and women's clothing market will be more differentiated.

First, with the trend of international fashion and leisure, the casual women's clothing will continue to sell well. The design concept of leisure style will gradually penetrate into all fields of the clothing market, so that the traditional women's clothing reflects a more modern social leisure color.

In modern society, women are eager to return to the relaxed and free mood of nature after their intense work, and laid a foundation for the flourishing of casual wear.

Second, clothing has become the external expression of self character and self pursuit. Choosing personalized clothing that you like is a mainstream fashion.

Color matching and style design have become the key factors affecting women's clothing sales.

In addition, personalized services will be gradually deepened. Apart from tailoring and tailoring, there will also be personalized services such as special design to meet the needs of women at different levels.

Third, the increasingly busy work has prompted people to pursue a more comfortable, relaxed and tasteful lifestyle.

Under the influence of this way of living, women's demand for clothing will change accordingly.

It tends to be casual, diversified, personalized, fashionable and branded.

From the perspective of market consumption, garments made of natural materials such as cashmere, pure cotton, real silk and hemp will continue to be popular among women.

The style of women's wear also changed from simple, generous and substantial to the pursuit of nature, comfort, romance and personality.

Women are more interested in wearing clothes to show their cultural level and taste.

Fourth, with the development of new industries, the improvement of educational level and the development of multiculturalism, the economic strength of young women is constantly increasing. People's consumption concept is constantly changing, and brand awareness is more intense.

With many different needs of consumer groups, the breakdown of women's clothing brands will also continue to increase.

The brand effect will be more obvious.

High end women's wear is developing rapidly in China, because of its quality and brand advantage favored by female consumers, high-end women's clothing profit margins are high, so that many women's clothing enterprises have layout.

In addition, high-end women's clothing has two characteristics of development, and fashion changes are relatively small. The leading companies in the industry have strong advantages in specific products or styles. The high-end women's clothing industry is relatively small compared with other brand clothing industry, and the products are more classic products that can stand the test of time.

In addition, multi brand group operation is the only way for high-end women's clothing companies to develop, so the prospect of high-end women's clothing is broad.