Year On Year Decline Of 4.4%: Pacific Bird Net Profit In The First Quarter Of 2019 Double Down

Ningbo Taiping bird fashion apparel Limited by Share Ltd (hereinafter referred to as "Taiping bird") released the first quarter 2019 report shows that the revenue of 1 billion 659 million yuan, down 4.46% compared to the same period, net profit attributable to a year-on-year decline of 34.9% to 86 million 590 thousand yuan.

By industry, Taiping bird clothing business revenue fell 4.4% year-on-year; apparel manufacturing and other revenue fell 33.23% year-on-year.

According to the brand, apart from Lok CHO LEDIN women's clothing, many brands have declined to varying degrees.

Data show that PEACEBIRD women's wear revenue fell 2.96% year-on-year; PEACEBIRD menswear sales fell 11.64% year-on-year; lochin LEDIN women's clothing revenue rose 12.07%; MiniPeace children's clothing revenue fell 3.32% compared to the same period last year, including MATERIAL GIRL women's wear, Betty children's wear and Chai home, and other brands revenue rose 4.54% over the same period.

In the first quarter of 2019, Taiping bird continued to optimize the layout of the new four-wheel solid drive, focusing on improving the profitability of the stores and improving the quality of operations.

During the reporting period, Taiping bird store opened 54 new stores, 66 franchisees, closed 20 outlets, 186 stores, and opened -86 home.

By the end of the reporting period, the number of shops under Taiping bird line was 4508.