Suning 518 Grabs Air Conditioner To Start Annual Discount Early Release

Summer is coming.

This also means the official start of summer.

According to the Central Meteorological Observatory, Southern China, central China and North China will usher in the first wave of high temperature this year.

With the trend of temperature rising across the country, the major brands and platform channels are beginning to expand.

At the Suning headquarters in Nanjing, a national press conference on "518 sunning robbing air conditioners" was held in the air conditioning industry.

Reporters learned that, as a large household electrical appliance retail channel, Suning will welcome the large-scale air conditioning festival in the first half of the year, releasing the supply and price of the peak season in advance, so that consumers can enjoy the cool summer in the peak season and avoid waiting for installation in the busy season. 518.

Annual discount is released in advance.

From the 200 square meter air-conditioned exclusive store to the first sales platform of the household electrical appliance industry, over the past 29 years, "buying home appliances on Suning" has long been the consensus of the consumer market.

As early as August 2017, Suning air-conditioning sales broke 100 million units.

This also means that in 1 billion 300 million of China's population, 1 households in every 4 households buy Suning and enjoy Suning services.

Every year from 5 to August, the sales season of air conditioning market is very high, and the sales volume of air conditioners nearly 7 per year is concentrated here.

China Yikang predicts that the average price of air-conditioning will float up during the peak season, and there will be problems of supply and installation.

518 air conditioning is the best time to buy and install air conditioners.

By then, more than 12000 stores under the Suning line, online suning.com main station and suning.com Tmall flagship store will have a comprehensive "price" and bring out generous benefits to consumers.

During the event, in addition to booking 10 yuan to 500 yuan, 10000 sets of explosive money 999 yuan, the first frequency conversion to 1999 yuan, Suning also launched the mobile card +5 free service, the president personally sent a gift plus 518 yuan gift package, old invoices as money, and other welfare, more towels, cool air conditioning and so on.

At the same time, Suning purchase of air-conditioning products, will also enjoy Suning Appliance 30365 exclusive services.

Suning makes profits at a low price and relies on its strong supply chain advantages. All brands of air conditioners are directly supplied from manufacturers, making Suning great promotion of nodes and obtaining substantial resources to make price promotions.

At the same time, Suning's joint brand's C2B and C2M customization mode determines that Suning's brand explosion has its price advantage, plus the industry standard Suning service support, 30 days' guarantee and 365 days' replacement service guarantee.

Service standards upgrade again

Air conditioning three sub products seven points installation, the market of large electricity suppliers or small and medium entities distribution channels, usually after the air-conditioning is outsourcing mode, and Suning is self marketing mode.

The 518 air conditioning, Suning continue to improve service standards.

In March, Suning helped complete the recruitment and vacancy of the number of service engineers and their qualifications, and carried out systematic training, and strengthened the service skills and service processes.

In order to ensure the timeliness of delivery, the "321" service is introduced: namely, 30 minutes response and electric connection, 2 hours to arrive on time, and 1 days (24 hours) to complete the order; the whole district main city area and some counties launch half day loading and unloading, maintenance is good at one time, and 48 hours are completed.

In addition, during the peak season, Suning will continue to grant subsidies to the national installation engineers, with a total subsidy of 1 billion yuan.

In order to put an end to the chaos of service and give engineers considerable incentive, it also allows users to buy and install air-conditioners faster and up the walls.

Suning air conditioner leads the market.

According to the analysis of China Yikang data, in the first quarter of 2019, the volume of air-conditioning industry increased only slightly.

In contrast, Suning's overall growth rate is 7 times higher than that of the industry.

Among them, the growth of the line is 25 percentage points higher than the big plate, and the line is higher than 16 percentage points higher.

It is worth mentioning that in the first quarter, Suning retail cloud channel sales growth rate of 1736%, retail sales growth rate as high as 1687%.

During the 418 period, Suning air conditioner has achieved good results.

Single day sales exceeded 500 thousand sets, the first stage inverter air conditioner accounted for 48%, and the intelligent air-conditioner accounted for 57%.

Northeast air conditioner is proud of the whole country, sales break through 75 thousand sets, sales volume soared 38 times, Suning retail cloud platform ride on dust, sales volume surged 26.8 times.

Under the plain industry data, Suning air conditioner can not shake the leading position of the whole market.

The major air conditioning brands have also seen explosive growth in Suning platform.

"The summer heat is unstoppable, which is another opportunity for air conditioning sales growth, which will bring new sales opportunities for Suning and air conditioning manufacturers."

It is reported that the 518 service, Suning air conditioning will sprint over 2 million sets of sales targets.

At the same time, Suning will bring customized weather products and services to the industry and users in conjunction with ink weather, and consumers will also gain more benefits.